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Innovating in a forever recession by Dinis Guarda
This is a presentation I did based in this article http://www.intelligenthq.com/resources/how-to-innovate-in-a-forever-recession-part-1-defining-the-present-as-forever-recession/
Defining the present as “Forever Recession”
The concept of “Forever recession”, coined by Seth Godin, is particularly relevant to the present world climate and the business challenges we face today. In a fast changing economy and society challenged by innovative disruption technologies the sense of continuous crisis and somehow a “forever recession” makes us wonder about stability and for understanding the basis of macroeconomics and business this is a hard concept.
In essence, we are living in a continuous crisis. And if at a first-hand this concept seems dramatic or pessimistic, I would disagree. In fact, I would say that this is very good for business indeed.
Why? Well, simply because when you are in crisis it forces you to change and adapt faster. Similarly, you will invest more effort in upgrading your knowledge, skills, and focus. When forced into a crisis it is imperative for any business to figure out how to do something unique and discover how people will be able to pay for it, or get enough solutions to get what is really necessary. Crisis can make people more innovative, and productive.
“The Forever Recession (and the coming revolution)…
There are actually two recessions: The first is the cyclical one, the one that inevitably comes and then inevitably goes. There’s plenty of evidence that intervention can shorten it, and also indications that overdoing a response to it is a waste or even harmful…The other recession, though, the one with the loss of “good factory jobs” and systemic unemployment…I fear that this recession is here forever”, from The forever recession by Seth Godin
“A recession is an especially good time for entrepreneurs to build loyal followers,” says Thomas Koulopoulos, founder of strategic business consulting firm Delphi Group and author of The Innovation Zone: How Companies Re-Innovate for Amazing Success.
The Innovation Zone demonstrates an important fact, that most dynamic innovations are not a single stroke of brilliance. Koulopoulos states that in order to deliver new and successful products companies and organisations will need a disciplined, easily-learned business process that includes an organizational process, an “incubator” that supports, nurtures and sustains the practice of turning ideas, and aspirations into breakthrough innovations to deliver final products to an audience.
Individuals and big companies are in a uniquely shifting historical spot. Every business and professional is struggling to achieve branding awareness and attention. And often in community building and networking there are huge challenges to face in reaching the key interlocutors.