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Innovating in a Forever Recession
@dinisguarda - Founder and CEO
How to Innovate in a Forever recession?
What is Innovation now?
Innovative disruption
versus
Sustained Innovation
Dinis Gu...
The concept of “Forever recession”, coined by Seth Godin is
particularly relevant to the present world climate and the bus...
There are two recessions: The first is the cyclical one, the one that inevitably comes and
then inevitably goes. There’s p...
5
Every Individual
=
Brand - Media - Startup - Data - Innovation Company!
Dinis Guarda, Founder and CEO
dinis.guarda@ztudi...
Every Business
=
Brand + Media + Financial + big data + Innovation Company!
Dinis Guarda, Founder and CEO
dinis.guarda@ztu...
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com –...
The evolution of internet has been building with it an entire new economy that now is
by default digital.
Its future is cr...
In essence, we are living in a continuous crisis.
But when you are in crisis it forces you to change and adapt faster. Sim...
In a world that has been changing drastically since the post-industrial revolution, the
way ideas spread, products, market...
Innovation and Creative destruction refers to the incessant product and process
innovation mechanism by which new producti...
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com –...
Innovation and Creative destruction refers to the incessant product and process
innovation mechanism by which new producti...
Innovation = Cycle of evangelisation
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinis...
Me to we  you to me
Creative (digital) evangelisation?
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.c...
The algorithm big data driven economy
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dini...
Prometheus myth have parallels within the beliefs of many cultures
throughout the world; see creation of man from clay, th...
Are we living in a digital Prometheus IoT world giving birth to the next machine
singularity evolution of mankind with tec...
mindset of innovation?
Tech
Big data
Social media
IoT
Blockchain tech
Basics of communication – Capacity to change
Dinis G...
"Anything that is essentially a network, either of communications or of
coordination or of marketplace transactions ... th...
What narratives – story telling - are we constructing?
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.co...
Big Data is the oil of the 21st century. But oil is just useless thick goop
until you refine it into fuel.
And it’s this f...
What makes an innovative professional?
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @din...
24
Innovative
Strategy
Evangelisation
Get close to networks
and engage them: online
and offline
Define clear goals,
action...
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com –...
To finish again a quote Seth Godin in the article “Forever recession”:
“Job creation is a false idol. The future is about ...
Dinis Guarda, Founder and CEO
dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda
Publisher: intelligenthq.com –...
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Innovating in a forever recession by Dinis Guarda

Innovating in a forever recession by Dinis Guarda

This is a presentation I did based in this article http://www.intelligenthq.com/resources/how-to-innovate-in-a-forever-recession-part-1-defining-the-present-as-forever-recession/

Defining the present as “Forever Recession”

The concept of “Forever recession”, coined by Seth Godin, is particularly relevant to the present world climate and the business challenges we face today. In a fast changing economy and society challenged by innovative disruption technologies the sense of continuous crisis and somehow a “forever recession” makes us wonder about stability and for understanding the basis of macroeconomics and business this is a hard concept.

In essence, we are living in a continuous crisis. And if at a first-hand this concept seems dramatic or pessimistic, I would disagree. In fact, I would say that this is very good for business indeed.

Why? Well, simply because when you are in crisis it forces you to change and adapt faster. Similarly, you will invest more effort in upgrading your knowledge, skills, and focus. When forced into a crisis it is imperative for any business to figure out how to do something unique and discover how people will be able to pay for it, or get enough solutions to get what is really necessary. Crisis can make people more innovative, and productive.

“The Forever Recession (and the coming revolution)…

There are actually two recessions: The first is the cyclical one, the one that inevitably comes and then inevitably goes. There’s plenty of evidence that intervention can shorten it, and also indications that overdoing a response to it is a waste or even harmful…The other recession, though, the one with the loss of “good factory jobs” and systemic unemployment…I fear that this recession is here forever”, from The forever recession by Seth Godin

“A recession is an especially good time for entrepreneurs to build loyal followers,” says Thomas Koulopoulos, founder of strategic business consulting firm Delphi Group and author of The Innovation Zone: How Companies Re-Innovate for Amazing Success.

The Innovation Zone demonstrates an important fact, that most dynamic innovations are not a single stroke of brilliance. Koulopoulos states that in order to deliver new and successful products companies and organisations will need a disciplined, easily-learned business process that includes an organizational process, an “incubator” that supports, nurtures and sustains the practice of turning ideas, and aspirations into breakthrough innovations to deliver final products to an audience.

Individuals and big companies are in a uniquely shifting historical spot. Every business and professional is struggling to achieve branding awareness and attention. And often in community building and networking there are huge challenges to face in reaching the key interlocutors.

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Innovating in a forever recession by Dinis Guarda

  1. 1. Innovating in a Forever Recession @dinisguarda - Founder and CEO
  2. 2. How to Innovate in a Forever recession? What is Innovation now? Innovative disruption versus Sustained Innovation Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
  3. 3. The concept of “Forever recession”, coined by Seth Godin is particularly relevant to the present world climate and the business challenges we face today. Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
  4. 4. There are two recessions: The first is the cyclical one, the one that inevitably comes and then inevitably goes. There’s plenty of evidence that intervention can shorten it, and also indications that overdoing a response to it is a waste or even harmful… The other recession, though, the one with the loss of “good factory jobs” and systemic unemployment…I fear that this recession is here forever” Seth Godin in his book “The forever recession”. Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
  5. 5. 5 Every Individual = Brand - Media - Startup - Data - Innovation Company! Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
  6. 6. Every Business = Brand + Media + Financial + big data + Innovation Company! Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
  7. 7. Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
  8. 8. The evolution of internet has been building with it an entire new economy that now is by default digital. Its future is creating an AI predictive algorithm based real time big data, IOT and modeling system of operations that all businesses around the world are adoption. The business leaders that fail in this will disappear in a short term spam. Innovation is the capacity to bridge all this. Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
  9. 9. In essence, we are living in a continuous crisis. But when you are in crisis it forces you to change and adapt faster. Similarly, you will invest more effort in upgrading your knowledge, skills, and focus. When forced into a crisis it is imperative for any business to figure out how to do something unique and discover how people will be able to pay for it, or get enough solutions to get what is really necessary. Crisis can make people more innovative, and productive. Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
  10. 10. In a world that has been changing drastically since the post-industrial revolution, the way ideas spread, products, marketing and communication are radically new, and constantly evolving. Thus, in such a landscape there is a need for a strong focus leadership. When you find yourself in a world shaped by crowdsourcing, numbers, data, and most of all where social behavior is irreversible, the best position is to keep a strong identity and focus. Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
  11. 11. Innovation and Creative destruction refers to the incessant product and process innovation mechanism by which new production units replace outdated ones. It was coined by Joseph Schumpeter (1942), who considered it 'the essential fact about capitalism'. Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
  12. 12. Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
  13. 13. Innovation and Creative destruction refers to the incessant product and process innovation mechanism by which new production units replace outdated ones. It was coined by Joseph Schumpeter (1942), who considered it 'the essential fact about capitalism'. Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
  14. 14. Innovation = Cycle of evangelisation Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
  15. 15. Me to we  you to me Creative (digital) evangelisation? Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
  16. 16. The algorithm big data driven economy Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
  17. 17. Prometheus myth have parallels within the beliefs of many cultures throughout the world; see creation of man from clay, theft of fire, and references for eternal punishment and the religious symbolism expressed in the book of Genesis. Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
  18. 18. Are we living in a digital Prometheus IoT world giving birth to the next machine singularity evolution of mankind with technology? Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
  19. 19. mindset of innovation? Tech Big data Social media IoT Blockchain tech Basics of communication – Capacity to change Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
  20. 20. "Anything that is essentially a network, either of communications or of coordination or of marketplace transactions ... that can scale to millions to hundreds of millions of people, those are the kind of things that really interest me. (…) Because those are part of what transform our economy, and also our society.” Reid Hoffman Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
  21. 21. What narratives – story telling - are we constructing? Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
  22. 22. Big Data is the oil of the 21st century. But oil is just useless thick goop until you refine it into fuel. And it’s this fuel – proprietary algorithms / insights that solve specific problems that translate into actions – that will be the secret sauce of successful creators - organizations in the future. Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
  23. 23. What makes an innovative professional? Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
  24. 24. 24 Innovative Strategy Evangelisation Get close to networks and engage them: online and offline Define clear goals, actions and get network on board Get data about each user segment and understand their needs Increase awareness of message, brand & value proposition Leverage Social Media channels to activate relations & business Map landscape – long tail - audiences. Create Message channels for each group Leverage Best of Tools, offer value and associations that create value Retain & develop ambassador / IB Program Focus in Increasing leads Owned + Earned Media Create customised events with industry respected partners. Use right syndication, social media right channels to engage users through target content Create engagement via premium content, Education and events Pro-active education & engagement Leverage a network of partners – online and offline. Evangelise your creative message Map / Get right context: channels / influencers Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
  25. 25. Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com Some innovation ideas DNA to bear in mind: synthesis: 1. Build a community and culture, but start in-house; 2. Have a clear message / focus, and even if it changes be honest about it; 3. Continuously take a double Reality Check; 4. Make sure you don’t go it alone; create partnerships and collaborate; 5. Be straight forward, honest and play to your strengths; 6. Apply persistence, honesty and rigor; 7. Move to where your audience and consumers are; 8. Always keep your idea, product, services, or offering in beta and learn from other Industries; 9. Make sure you keep on testing your idea; 10. Be a leader of change; 11. Balance passion and objectivity; 12. Keep on learning, adapting and changing!
  26. 26. To finish again a quote Seth Godin in the article “Forever recession”: “Job creation is a false idol. The future is about gigs and assets and art and an ever- shifting series of partnerships and projects. It will change the fabric of our society along the way. No one is demanding that we like the change, but the sooner we see it and set out to become an irreplaceable linchpin, the faster the pain will fade, as we get down to the work that needs to be (and now can be) done.” Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com
  27. 27. Dinis Guarda, Founder and CEO dinis.guarda@ztudium.com - ztudium.com – Twitter @dinisguarda Publisher: intelligenthq.com – openbusinesscouncil.org - hedgethink.com – tradersdna.com thank you Innovating in a Forever Recession

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