1. Iconography and Visual
Analysis
Media Analysis 2

2. Schedule
1st half
Signs
Colors
2nd half
Groupwork (20 minutes)
Presentation (5 minutes, 25
total)

3. Signs

4. Signs
Signs are shared in a culture

5. Signs
Visual icons may have a
resemblance to object, unlike
words

9. Signs
All signs have meaning which is
shared and circulated

10. Signs
We are interested in ideas, values
and discourses

11. Signs
Meanings may seem neutral or
natural, but they never are

12. Signs
Ideology of images; when we make
the cultural natural

13. Signs
Literal vs hidden
Denotation vs connotation

14. Signs
Denotation is "like perceiving
reality"

15. Signs
Connotation is to look for elements
that transport meaning

16. Signs
Denotation seems rather simple
and straight-forward. Is it ever
interesting and/or significant?

17. Signs
Cultural associations rather than
individual responses

18. Norman Rockwell, Freedom of Speech (1943)

19. Signs
Carriers of connotation
Poses
Objects
Settings
Photogenia

20. Iconography

21. Signs
Visual elements gain symbolic
meaning over time

25. Colors

26. Colors
Communicative functions of color

27. Colors
Ideational function

30. Colors
Interpersonal function

31. Colors
Textual function

33. Group Work

34. Group work
Please form five groups during the
break

35. Group work
Discuss the iconography and use
of colors in the painting. Pay
specific attention to connotation
and the harmony of colors.

36. Emanuel Leutze, George Washington Crossing the
Delaware (1851)

37. Grant Wood, American Gothic (1930)

38. Norman Rockwell, Freedom From Want (1943)

39. Edward Hopper, Nighthawks (1942)

40. Andy Warhol, Marilyn Diptych (1962)