(Presented at Learn Inbound, September 2018)
Starting out with a new client or in a new job always feels great — and then you have to deliver a report. Can you even tell if your work produced results? Does anyone care about your content? Why isn’t anyone clicking the thing you want them to click? Maybe if you cram all sorts of information into a 17 page report with 10 point type, no one will notice, right?
Except they will.