e-marketing activities for clients of Divante. Numbers inside. Intersport, Praktiker, Home&You, Duka, Militaria

1. E-marketing for
e-commerce –
numbers inside
Karol Bzik, 31.08.2014

2. What kind of e-marketing do we do
for our clients and partners?

3. home&you
 CPC/CPM Campaigns– running campaign in every
sales channel, tests and experiments;
 Concept and strategy support – creating and
implementing marketing plans; sales tactics;
 Analitycal and business support– Google Analytics
analysis, analysis for sales generating needs (e.g.
surveys in showroom, pricing policy analysis);
 +36% of income growth month to month (avg.);
 +368% of conversion rate for special events;
 +111% increase of shopping basket for cross selling
events.
3
Generating sales in online store, e-marketing, analysis and strategy

4. home&you
„After a year since we started home&you online
store we can admit that it was a right
decision to make. Success of our projects is
also a result of cooperation with Divante.
We’ve created the proper concept for our
actions and diverse and non-standard
solutions proposed by Divante proved to be
right in practice. We’ve succeeded thanks to
synergy of matched tools.”
4
Increased sales in online store, e-marketing, analysis and strategy
Jarosław Ruciński
Director of home&you online store

5. INTERSPORT
 Google AdWords Campaign– sponsored
links campaigns, Google Shopping and
Google Display Network;
 Marketing for CPC/CPM/CPS tools–
price comparison sites, offers aggregators,
Facebook Ads, affiliative networks;
 Analytical and business support–
Google Analytics analysis, analysis for
sales generating needs (e.g. surveys in
showrooms).
5
Increase of sales in online store, e-marketing and analysis

6. INTERSPORT
„We want to use our leader’s position in
traditional trade to become an important
online player in the future. We’ve made
our decision based on our e-commerce
channel outsourcing, so we wouldn’t
have to diffuse over traditional trade, that
generates most of our company’s
income.”
6
Increased sales in online store, e-marketing and analysis
Marek Bugajski
Shop Service Director
INTERSPORT Poland S.A.

7. Militaria.pl
 Google AdWords campaigns with law
obscacles– sponsored links campaigns,
Google Shopping and Google Display
Network;
 Marketing experiments and
optimizations – searching for
alternative marketing channels;
 Analytical and business support –
Google Analytics analysis, analysis for
sales increase (e.g. pricing policy
analysis).
7
CPC campaign service with law obstacles

8. Militaria.pl
„Our branch is not the easiest one and
Divante team showed that they can work
in „every conditions”. Professional
knowledge and consulting beyond
cooperation standards are definitely
Divante advantages. We recomend
Divante as a solid and dependable
partner.”
8
CPC campaign service with law obstacles
Marek Prudel
Militaria-shop.pl Project Menager

9. Caterina
9
Generating online sales, e-marketing and e-mail marketing
 CPC/CPM/CPS Campaigns – Google AdWords
campaigns, Google Shopping, Google Display
Network, affiliative networks,offer aggregators and
other marketing channels;
 E-mail marketing with marketing automation
elements;
 Analytical and business suport – Google
Analytics, analysis for sales increase (e.g. surveys in
showrooms);
 +291,55% of income increase thanks to marketing
intensification;
 751,67% ROI Google Analytics from marketing
practices.
Źródło: http://divante.pl/wp-content/uploads/2013/10/Case-Study-Divante-zwie%CC%A8ksza-sprzedaz%CC%87-w-sklepach-marki-
Caterina.pdf

10. Caterina
„Working with Divante helped us to
understand our customers behaviour,
which will result in matching offers,
functionality, and market releases at
internet channel in the future. I
recommend Divante as an effective
implementer of online advertising
campaigns with a clear conscience..”
10
Generating online sales, e-marketing and e-mail marketing
Paweł Dabrowski
E-Commerce Manager at Caterina

11. Grupa Edukacyjna
 CPC/CPM/CPS Campaigns – Google AdWords campaigns,
Google Shopping, Google Display Network, affiliative
networks, and other marketing channels;
 Planning and implementing of reach campaigns– buying
medias according to clients profile;
 Analytical and business suport – Google Analytics
analysis, analysis for sale needs and on-line range:
 3000% ROI of Google AdWords campaign
 -55% lower cost per click CPC
 +60% higher conversion ratio compared to organic traffic
11
Sales growth with CPC/CPM/CPS campaigns
Źródło: http://divante.pl/wp-content/uploads/2013/02/Ksiegarnia-Edukacyjna-SEM-Divante.pdf/

12. Grupa Edukacyjna
„Campaigns run by Divante’s specialists
helped us to optimize costs and increase
marketing efficiency. We achieved very
good sale results together in strategic
time for us.”
12
Sales increase with CPC/CPM/CPS campaigns
Anna Darda-Ośka
E-commerce coordinator, Księgarnia
Edukacyjna

13. Wolters Kluwer
13
Generating online sales, e-marketing and e-mail marketing
 CPC/CPM/CPS Campaigns – Google
AdWords campaigns, Google Shopping,
Google Display Network, affiliative
networks, offers aggregators and other
marketing channels;
 E-mail marketing– sales newsletter;
 Analytical and business suport –
Google Analytics analysis, analysis for
sale needs and on-line range.

14. DUKA
14
Generating online sales and e-mail marketing
 Cycle newsletter mailing and product
ot the day mailing – graphics designing
and cutting of e-mails;
 Eksperiments and A/B tests as a part
of e-mail marketing; analytical and
conceptual support in e- mail marketing;
 Designing and implementing of
marketing automation in e-commerce.
Źródło: http://media.divante.pl/pr/275070/divante-z-grupy-oex-rozwija-sklep-internetowy-duka/

15. Praktiker
15
SEO content marketing
 Elaboration and smooth
implementation of over 20000
effective product description –
increasing conversion and numer of
organic visits on a web service;
 +120% traffic from Google after
choosen keywords;
 +300% more sales on products with
expanded descriptions.
Źródło: http://media.divante.pl/pr/218553/grupa-divante-rozszerza-wspolprace-z-praktiker/

16. Praktiker
„There are two essential thinks, which in my opinion are
distinguishing Divante, compering to partners I was
working with before. First of all: passion. People I had a
pleasure to work with, constantly keep track of not only
polish, but also world’s e-commerce market, in search for
new tools, trends and good practices. Moreover – and
that’s the other thing I value – they share the knowledge
and help companies like Praktiker to develop online
sales. However, at the end all actions are taken from the
goal perspective, which is sale and ROI. That’s why for
me working with Divante is „win-win” situation.” They
know well that client’s success is a success of their own.”
16
SEO content marketing
Krzysztof Włodarczak
E-commerce Manager at Praktiker

17. SUPER-PHARM
 SEM/SEO campaigns in Google
 Creating and implementing display
campaigns in Google partner network, using
advertisment targeted to appropiate sites,
remarketing and customers behavioral profile;
 +68% increase of traffic with the same
budget;
 -56% lower cost per click CPC;
 +520% higher CTR of advertisment.
17
SEO audit and Google AdWords campaigns service

18. SUPER-PHARM
18
SEO audit and Google AdWords campaigns service
„Working with Divante specialists had a big influence for our
AdWords Campaigns. In a short period of time we were
able to significantly increase efficiency of marketing
actions, what is visible in the optimization of key
indicators like time spent on the site, an increase in the
number of visits or successive lowering bounce rates.
During our cooperation, Divante specialists showed a
strong commitment and innovation in the proposed
solutions, which is very important for us. After a short
time we are already seeing very satisfying results of
our collaborations, so we look forward to a spectacular
continuation.”
Katarzyna Wyszyńska
Digital Manager, SUPER-PHARM

19. www.divante.co
Karol Bzik
Director of e-commerce at Divante
+48 508 202 589
kbzik@divante.pl
Divante Sp. z o.o. (LTD),
14 Kosciuszki Street, 50-038 Wroclaw, Poland, tel. +48 71 342 24 06, e-mail: sales@divante.co
www.divante.pl