3. SAMSUNG
• Founded : 1938
• Primarily into business of export of dried fish, veg and fruits
• Samsung electronics commenced its operations in India in 1995
• Market leader in LED TVs, Slim TVs and Smartphone Markets
• Largest IT company measured by 2015 revenue.
• World’s top smartphone maker with 78.7 million shipment worldwide.
• No. of employees : 5,23,000
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4. L.G
• Founded : 1947 (seoul, South Korea)
• Primarily into business of plastic and household products
• It was formed by the merger of two companies : Lucky and Goldstar and
named as Lucky-Goldstar
• Market leadership in Refrigerator, Washing Machines & Microwave
ovens
• L.G electronics India emerged as Most trusted brand of 2015
• L.G was ranked no. 1 brand in India as per study done by Trust research
advisory
• No. of employees : 2,89,000
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9. Financial Aspects
SAMSUNG
• Brand Value : 66 billion US$
• Global Revenue: 174.05 billion US$
• Global Net Income : 19.6 billion US$
L.G
• Global Revenue : 143 billion US$
• Global Net Income: 10.3 billion US$
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10. Key Findings in the channel
• Dealer Selection : Bidding System
• Incentives : Through certification & recognition
• Credit policy : Zero credit policy, however
Distributor Retailer ( 7 Days)
• Offers: Goods free with other goods (push sales)
• Promotion : scratch cards & free gifts
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11. Key Findings in the channel
• Dealer selection : Bidding & Exhibition system
• Incentives : Through Equity incentive plan, Health care plans bonuses
• L.G divide dealers into gold, silver category to know the performance of the
dealers
• LG is going to launch some other products in the market. The company is
trying to use latest technology in the manufacturing of its products especially
in its handsets
• Promotions : scratch cards, gifts, Free trips
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12. Methodology
• Purpose: The primary objective of this survey is to determine customer
satisfaction levels and also to determine parameters which cause satisfaction
or dissatisfaction so that changes can be made where required.
• Sample size: The sample size of this research is 40 and the respondent are
located in Okhla, Indrapurum, Noida, Kailash colony and few other parts of
Delhi
• Sampling technique: We use convenience sampling technique.
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13. Methodology
• Research type: Exploratory research
• Data collection method: The primary data is collected with the help of
personal interview and well drafted questionnaire are used as the tool.
• Analysis: Statistical tool and excel
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18. Findings & Suggestions
L.G
• Reversal in product strategy.
• Hardware issues in products.
• Product designing issues.
• Lack of uniformity in product strategy.
Samsung
• Lack its own O.S and software.
• Focus on too many products.
• Too low profit margins.
• Tough competion from Chinese products
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