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From Trust Flows Understanding
Why Majestic Went To Space
The Data-Viz Edit
@Majestic
23rd March 2016
-We wanted to look “big”. Did we succeed?
(You tell me at the end.)
@Majestic
The BIG Specialist Search Engine
Twitter has 500,000,000
Tweets per day on average
In the same day, Majestic
crawls 7,000,000,000 URLs (and 3
billion of these are “new”)
@Majestic
How Do We Collect That Much Data?
@Majestic
How Do We Collect That Much Data?
@Majestic
How Do We Collect That Much Data?
@Majestic
How we ANALYZE links to get CF/TF
Topical Trust
Flow using
decay
Algorithm
???
@Majestic
Link Profile Chart
@Majestic
“Creative Destruction is the essential fact
about capitalism.”
Joseph Schumpeter, Capitalism, Socialism and Democracy, 1942;
Third Edition, 2014. Part II, Chapter VII.
@Majestic
The Underlying business logic
“Majestic SEO” Said
• “tool” not Technology
• One Vertical (SEO)
• Small Company
• Unambitious
• Takers not Givers
“Majestic” Says
• “IBM”
• Unrestrictive
• Ambitious
• Knowledge Leaders
• Allows us to develop
as a Big Data
company
@Majestic
Bringing Data To Life (19 Feb 2015)
@Majestic
Bringing Data To Life (19 Feb 2015)
@Majestic
Majestic Landscape: Digital Assets
• A Website in 3D
@Majestic
Then Mel Carson Met NASA…
@Majestic
4th March 2015 - 23rd March 2016
@Majestic
Other Ways to Picture the Story
@Majestic
The Countdown Gave Us Timing
• Facebook Countdown
• Prepped mainstream
media
• Prepped SEO Media
• Gave powerful
supporting teaser
Posts
@Majestic
23rd March – Lift Off
• ADF Link
@Majestic
#MajesticInSpace was featured in 18 articles on 18
publications and were shared 2432 times across
social media
Media
Coverage
Social
Media
There were 1,334 Twitter contributors and 1,637
tweets about #MajesticInSpace with a potential
reach of 5 million during the launch
Immediately after the Launch
@Majestic
Twitter: Reach, Tweets, and Contributors
@Majestic
Highlighted Tweets
@Majestic
Social Shares: 20
https://www.inverse.com/article/13206
-3d-printer-headed-to-space-will-print-
the-internet-aboard-is
Articles: Majestic in Space
Social Shares: 119
http://3dprintingindustry.
com/2016/03/24/majestic
-to-3d-print-a-
representation-of-the-
internet-aboard-the-iss/ Social Shares: 112
http://www.geekwire.com/2016/space-stations-new-3-d-
printer-will-churn-sculptures-orbit/
@Majestic
Articles Majestic in Space
Social Shares: 14
https://3dprint.com/1
25937/majestic-3d-
print-internet/
Social Shares: 20
http://www.3ders.org/articles/20160323-
majestic-teams-with-made-in-space-to-3d-
print-the-internet-on-the-international-
space-station.html
Social Shares: 84
http://mic.com/articles/138755/the-internet-is-going-
to-be-3-d-printed-in-space-because-we-can-
damnit#.gQ2XthOwY
@Majestic
Articles Majestic in Space
Social Shares: 95
http://www.dailymail.co.uk/scie
ncetech/article-3505484/3-D-
printer-Gecko-Grippers-head-
space-station.html
Social Shares: 668
http://www.toprankblog.com/20
16/03/online-marketing-news-
032516/
Social Shares: 0
http://www.midlandsbusine
ssnews.co.uk/majestic-
takes-to-the-skies-with-
made-in-space/
@Majestic
Articles ft. Majestic in Space
Social Shares: 3
http://lune.space/welcome-majestic-
your-on-the-moon-with-your-3d-
printer/
Social Shares: 106
https://www.seroundtable.com/maj
estic-goes-to-space-to-3d-print-the-
internet-21822.html
Social Shares: 1
https://www.3printr.com/representatio
n-internet-first-commercial-3d-printed-
part-space-5937320/
@Majestic
Articles ft. Majestic in Space
Social Shares: 10
http://thrivesearch.com/majestic-plans-
to-print-the-internet-in-3-d-in-outer-
space/
Social Shares: 9
https://www.innovationbham.com/2
016/03/23/majestic-takes-to-the-
skies-with-made-in-space/
Social Shares: 1166
http://searchengineland.com/majestic
-print-internet-3d-outer-space-245772
@Majestic
Articles Majestic in Space
Social Shares: 0
http://inside3dprinting.com/n
ews/uk-search-engine-
majestic-will-3d-print-the-
internet-250-miles-above-
earth-on-iss/38943/
Social Shares: 0
http://www.themaven.co.uk/innovati
on/innovation-news-in-brief-bre-
china-photonics-robotics-additive-
manufacturing
Social Shares: 5
https://3druck.com/objects/3
d-gedrucktes-model-des-
internets-auf-der-iss-
gedruckt-2243439/
@Majestic
…And it isn’t even Printed Yet!
• Documentary Film
• Photo from Space
• Printer Video in space
• The return to Earth
• A theme for stands in
2017
@Majestic
The Takeaways
• Create ideas that
resonate with your
audience
• Create something that
can not easily be
copied
• Create something
unique
• Do not rush it. This
has taken several
years
• Do not do it “to
manipulate”. Have a
higher purpose
• You can still get lots
of traction. And move
minds.
From Trust Flows Understanding

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Big Data Vizualisation

  • 1. From Trust Flows Understanding Why Majestic Went To Space The Data-Viz Edit
  • 2. @Majestic 23rd March 2016 -We wanted to look “big”. Did we succeed? (You tell me at the end.)
  • 3. @Majestic The BIG Specialist Search Engine Twitter has 500,000,000 Tweets per day on average In the same day, Majestic crawls 7,000,000,000 URLs (and 3 billion of these are “new”)
  • 4. @Majestic How Do We Collect That Much Data?
  • 5. @Majestic How Do We Collect That Much Data?
  • 6. @Majestic How Do We Collect That Much Data?
  • 7. @Majestic How we ANALYZE links to get CF/TF Topical Trust Flow using decay Algorithm ???
  • 9. @Majestic “Creative Destruction is the essential fact about capitalism.” Joseph Schumpeter, Capitalism, Socialism and Democracy, 1942; Third Edition, 2014. Part II, Chapter VII.
  • 10. @Majestic The Underlying business logic “Majestic SEO” Said • “tool” not Technology • One Vertical (SEO) • Small Company • Unambitious • Takers not Givers “Majestic” Says • “IBM” • Unrestrictive • Ambitious • Knowledge Leaders • Allows us to develop as a Big Data company
  • 11. @Majestic Bringing Data To Life (19 Feb 2015)
  • 12. @Majestic Bringing Data To Life (19 Feb 2015)
  • 13. @Majestic Majestic Landscape: Digital Assets • A Website in 3D
  • 15. @Majestic 4th March 2015 - 23rd March 2016
  • 16. @Majestic Other Ways to Picture the Story
  • 17. @Majestic The Countdown Gave Us Timing • Facebook Countdown • Prepped mainstream media • Prepped SEO Media • Gave powerful supporting teaser Posts
  • 18. @Majestic 23rd March – Lift Off • ADF Link
  • 19. @Majestic #MajesticInSpace was featured in 18 articles on 18 publications and were shared 2432 times across social media Media Coverage Social Media There were 1,334 Twitter contributors and 1,637 tweets about #MajesticInSpace with a potential reach of 5 million during the launch Immediately after the Launch
  • 22. @Majestic Social Shares: 20 https://www.inverse.com/article/13206 -3d-printer-headed-to-space-will-print- the-internet-aboard-is Articles: Majestic in Space Social Shares: 119 http://3dprintingindustry. com/2016/03/24/majestic -to-3d-print-a- representation-of-the- internet-aboard-the-iss/ Social Shares: 112 http://www.geekwire.com/2016/space-stations-new-3-d- printer-will-churn-sculptures-orbit/
  • 23. @Majestic Articles Majestic in Space Social Shares: 14 https://3dprint.com/1 25937/majestic-3d- print-internet/ Social Shares: 20 http://www.3ders.org/articles/20160323- majestic-teams-with-made-in-space-to-3d- print-the-internet-on-the-international- space-station.html Social Shares: 84 http://mic.com/articles/138755/the-internet-is-going- to-be-3-d-printed-in-space-because-we-can- damnit#.gQ2XthOwY
  • 24. @Majestic Articles Majestic in Space Social Shares: 95 http://www.dailymail.co.uk/scie ncetech/article-3505484/3-D- printer-Gecko-Grippers-head- space-station.html Social Shares: 668 http://www.toprankblog.com/20 16/03/online-marketing-news- 032516/ Social Shares: 0 http://www.midlandsbusine ssnews.co.uk/majestic- takes-to-the-skies-with- made-in-space/
  • 25. @Majestic Articles ft. Majestic in Space Social Shares: 3 http://lune.space/welcome-majestic- your-on-the-moon-with-your-3d- printer/ Social Shares: 106 https://www.seroundtable.com/maj estic-goes-to-space-to-3d-print-the- internet-21822.html Social Shares: 1 https://www.3printr.com/representatio n-internet-first-commercial-3d-printed- part-space-5937320/
  • 26. @Majestic Articles ft. Majestic in Space Social Shares: 10 http://thrivesearch.com/majestic-plans- to-print-the-internet-in-3-d-in-outer- space/ Social Shares: 9 https://www.innovationbham.com/2 016/03/23/majestic-takes-to-the- skies-with-made-in-space/ Social Shares: 1166 http://searchengineland.com/majestic -print-internet-3d-outer-space-245772
  • 27. @Majestic Articles Majestic in Space Social Shares: 0 http://inside3dprinting.com/n ews/uk-search-engine- majestic-will-3d-print-the- internet-250-miles-above- earth-on-iss/38943/ Social Shares: 0 http://www.themaven.co.uk/innovati on/innovation-news-in-brief-bre- china-photonics-robotics-additive- manufacturing Social Shares: 5 https://3druck.com/objects/3 d-gedrucktes-model-des- internets-auf-der-iss- gedruckt-2243439/
  • 28. @Majestic …And it isn’t even Printed Yet! • Documentary Film • Photo from Space • Printer Video in space • The return to Earth • A theme for stands in 2017
  • 29. @Majestic The Takeaways • Create ideas that resonate with your audience • Create something that can not easily be copied • Create something unique • Do not rush it. This has taken several years • Do not do it “to manipulate”. Have a higher purpose • You can still get lots of traction. And move minds.
  • 30. From Trust Flows Understanding

Editor's Notes

  1. According to Schumpeter, the "gale of creative destruction" describes the "process of industrial mutation that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one".[2] In Marxist economic theory the concept refers more broadly to the linked processes of the accumulation and annihilation of wealth under capitalism. (Source: Wikipedia)