A presentation that I gave at the Query Log Analysis: From Research to Best Practice Workshop 27 - 28 May 20098 in London, UK http://ir.shef.ac.uk/cloughie/qlaw2009/index.html

1. What is Web log analysis ? Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address] Let’s make this a discussion!

4. W3C Extended Log Format W3C Extended Log Format -Variety of fields for examining visitors to Web sites. Other common format is NCSA Separate Log that is composed of three logs ( Common log – actions on the server, Referral log – where they came from, and Agent log – stuff about the client computer)

5. Variety of tools help make sense of this log data

6. Other Log Examples … Search Logs have some common fields, such as time, queries, results, etc. We can enrich the log with additional fields.

7. Keyword advertising logs provides calculated metrics

8. Twitter log Tweets with author in XML

14. Behavior Description of the behavior What about the data collection method? User implemented the OR assistance. OR User implemented the AND assistance. AND User implemented the RELEVANCE FEEDBACK assistance. Relevance Feedback User implemented the PREVIOUS QUERIES assistance. Previous Queries User implemented the SYNONYMS assistance. Synonyms User implemented the SPELLING assistance. Spelling User implemented the PHRASE assistance. Phrase Interaction in which the user entered, modified, or submitted a query, utilizing assistance offered by the application. Implement Assistance Interaction in which the user viewed the assistance offered by the application. View/Implement assistance User saved a relevant document. Save User printed a relevant document. Print User copy-pasted all of, a portion of, or the URL to a relevant document. Copy - Paste User bookmarked a relevant document. Bookmark Interaction such as print, save, bookmark, or copy. Relevance action User switched between two open browsers or closed a browser window. Switch /Close browser window User opened a new browser. Open new browser Interaction in which the user opened, closed, or switched browsers. Browser User clicked the Home button. Home User clicked the Back button. Back Interaction in which the user activated a navigation button on the browser, such as Back or Home. Navigation Interaction in which the user created a folder to store relevant URLs. Create Favorites Folder Interaction in which the user used the FIND feature of the browser. Find Feature in Document Interaction in which the user entered, modified, or submitted a query without visibly incorporating assistance from the system. This category includes submitting the original query, which was always the first interaction with system. Execute Query Interaction in which the user initiated an action in the interface. Execute User did not scroll the document. Without Scrolling User scrolled the document. With Scrolling Interaction in which the user viewed or scrolled a particular document in the results listings. View document User selected a specific results page. GoTo in Set of Results List User moved to the Previous results page. Previous in Set of Results List User moved to the Next results page. Next in Set of Results List Interaction in which the user clicked on a URL of one of the results in the results page. Click URL (in results listing) Interaction in which the user makes a selection in the results listing. Selection User was looking for results, but there were no results in the listing. but No Results in Window User did not scroll the results page. Without Scrolling User scrolled the results page. With Scrolling Interaction in which the user viewed or scrolled one or more pages from the results listing. If a results page was present and the user did not scroll, we counted this as a View Results Page. View results Description Behavior Example of an Ethogram

21. Recap of Web Analytics Type of Data Data Collection Key Construct Theoretical Foundation Behaviorism Behavior Unobtrusive Trace Query Response Click User Computer

23. Thank you! (open for questions and further discussion) Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]