kellogs

1. DAVID JATAU
2200382

2. INTRODUCTION
FOUNDER:
WILL KEITH KELLOGG
YEAR FOUNDED:
1922
HEADQUATERS LOCATION:
Bartlett street plant in battle
creek, Michigan
EUROPEAN HEADQUATERS:
Trafford park Manchester
united kingdom
NUMBER OF EMPLOYEES:
30,200
Kellogg's
Type Public
Traded as NYSE: K
S&P 500 Component
Industry Food processing
Founded February 19, 1906
Founder Will Keith Kellogg
Headquarters Battle Creek, Michigan, United States
Area served Worldwide
Key people James M. Jenness
(Chairman)
John A. Bryant
(President and CEO)
Products Cereals
Cookies
Crackers
Toaster pastries
Cereal bars
Fruit-flavored snacks
Frozen waffles
Vegetarian foods
Revenue US$ 14.792 billion (2013)
[1]
Operating income US$ 1.562 billion (2012)
[1]
Net income US$ 1,807 million (2013)
[1]
Total assets US$ 15.474 billion (2013)
[1]
Total equity US$ 3.607 billion (2013)
[1]
Number of employees 30,200 (2013)
Website www.kelloggs.com
www.kelloggcompany.com

3. KELLOGS BRANDS
•
• ••••• •• •••••••••••

4. TRENDS
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
OPERATING
TRENDS
CASH FLOW
TRENDS
CAPITAL
STRUCTURE
TRENDS
SHARE PRICE
TENDS
2011($)
2012($)
2013($)

5. Bibliography
kellogs. (2015, 02 03). http://www.kelloggcompany.com/en_US/awards-and-recognition.html.
Retrieved 02 03, 2015, from http://www.kelloggcompany.com/en_US/awards-and-
recognition.html.
kellogs company. (n.d.). Retrieved january 30/01/2015, 2015, from http://www.kelloggs.com:
http://www.kelloggs.com/en_US/our-history.html
KELLOGS FINACIAL YEAR REPORT. (2013, 11 01). KELLOGGS. Retrieved 02 03, 2015, from KELLOGGS:
http://investor.kelloggs.com/files/doc_financials/annual_reports/K_2013_10-
K%20with%20supplement.pdf
wikipedia. (2015, 02 01). wikipedia. Retrieved 02 03, 2015, from wikipedia:
http://en.wikipedia.org/wiki/Kellogg's