That shocking turtle and straw video got people sharing and bars banning a particular manifestation of single use plastic. But our oceans are still filling up. The mind is willing but commitment can be weak when the problem is far away and, for a surprising number of people, never even in sight. How could you bring the problem home and see it in a different context? Warning: may contain Hypervoxels.

1. DROWNING IN PLASTIC

2. 250kgof plastic enters the ocean
EVERY SECOND

3. 90%of Britons are
concerned by
plastic usage
700kbottles are
littered in the
UK every day
and
yet

4. ABROAD
EXOTIC
DEEP

5. WAVES &
WHALES

7. of Britons have never
been to the sea

8. How can we make this disaster
PERSONALLY RELEVANT?

9. Data Mapping Tech

10. DROWNING IN PLASTIC
Using Google Maps* to visualise the
impact of the 250kgs per second
flood of plastic waste when it literally
starts flowing from your doorstep.
*And MagicVoxels

11. https://twitter.com/i/status/1042028548876390403 https://twitter.com/i/status/1045340449630826496

12. HOME
STREET
NEIGHBOURHOOD
CITY
Their
Their
Their
Their

13. Spreading out to fill the entire city if left running long enough

14. Polluting your streets.
Drowning your kids.
A relentless flood of death.

15. DESKTOP
Where you live
Home address linked to IP
MOBILE
Where you stand
Geolocated to the moment
OUTDOOR
Where you wait
Spread of the flood linked
to the time between buses
Hyper-local, hyper-relevant, hyper-disruptive

16. Turn the tide with a donation
Support a collective of activists
Make action simple
Make action social
Make action visual
A £5 text donation removes [x] tonnes of plastic.
Encourage communities to “clear their street”.
This bus stop has raised £[x] and cleared [y] tonnes.

17. PHASE 2:
meets &
Charity Miles
Katamari
Damacy Pokemon Go

18. Walking to virtually clean the
streets and raise sponsorship to
prevent plastic reaching the ocean.