1. The evolution of the Marketing
Department

2. Group Members

3. Introduction

4. Stages in the evolution of the
Marketing Department
1. Simple Sales Department
2. Sales Department with Ancillary Marketing
Functions
3. Separate Marketing Department
4. Modern/ Effective Marketing Company
5. Process- and Outcome- Based Company

5. Simple sales department
President
Sales VP
Other
Sales Force marketing
functions(hire
d from
outside)

6. Sales Department with Ancillary Marketing
Functions
President
Sales VP
Marketing Director
Other Marketing
Sales force Functions(internal
staff and external
staff)

7. Separate Marketing Department
President
Marketing
Sales VP VP
Other
Sales Force marketing
functions

8. Modern/ Effective Marketing Company
President
Executive VP
of Marketing
and Sales
Sales VP Marketing VP
Other
Sales Force Marketing
functions

9. Process- and Outcome- Based Company
Cross-disciplinary
team with process
leader
Marketing
Department
Marketing
personal

10. Conclusion

11. Thank You