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Machine Learning in Ecommerce
1.
Ecommerce & MachineLearning byDavidJones-TechnicalDirector-ResolveDigital
2.
GoogleSearch-Netflix GmailSpamFilter-Siri FraudDetection-Amazon
3.
4.
5.
Machinelearningisnotjustforthe bigguys anymore.
6.
MachineLearninginEcommerce Emailmarketing Cross-selling Personalisedrecommendations AbandonedCartEmails LeadScoring
7.
— 1.CollectData 2.TrainModel 3.MakePredictions —
8.
CollectData: Purchases ProductViews Likes&Ratings Wishlists
9.
Anydatathatlinks customerstoproducts
10.
2.TrainModel
11.
—
12.
prediction.io OpenSourceMachineLearningServer EcommerceTemplates APIforDevelopers Productionready
13.
3.Makepredictions
14.
Realworldexample: UnitedCellars
15.
16kproductviews 60korders 3kproductratings
16.
79000rowssmalldata(bybayareastandards)
17.
Withwine tastepreferencesare diverse
18.
1.PersonalisedProduct Recommendations 2.SimilarProducts
19.
A/BTEST
20.
21.
FilterPredictionsAvoidanythingthatlessensrelevance Don’tshowoutofstockproducts
22.
Howdoyourcustomers’shop? WithWinepeopleusuallypreferredorwhite
23.
A/BTestResults 45%longeraveragesession 22%increaseinconversionrate 37%increaseinaverageordersize
24.
71%MoreRevenue
25.
MachineLearning Generatesrevenue Butalso Improvescustomers’experience
26.
3 Things Learned
27.
1 Thehumantouch isstillimportant
28.
2 prediction.io isawesome
29.
3 Smalldata canbeenough
30.
ThankYou ~ DavidJones,@d_jones resolve.digital/ml
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