David Keener, an experienced public speaker, conference organizer and writer, will lead a workshop on public speaking for writers. In today’s publishing world, simply writing a story isn’t enough – you also need to get up in front of an audience and promote yourself. In this workshop, you’ll learn techniques to be a dynamic speaker. You’ll learn how to apply these techniques to be an effective panelist at conventions, whether as a moderator or as a participant. You’ll also learn to describe your fiction in succinct sound bites designed to intrigue potential readers.
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Public Speaking for Writers
1. The
brain
starts
working
the
moment
you
are
born
and
never
stops
unBl
you
stand
up
and
speak
in
public.
A
Workshop
by
Capclave:
October
12,
2014
-‐
Anonymous
2. Agenda
Introduc)on
• Who
am
I?
• Public
Speaking
Secrets
1:
Talking
Up
Your
Work
• Exercise:
WriBng
• Public
Speaking
Basics
• Exercise:
Speaking
2:
The
Dreaded
Panel
• Panelist
How-‐To
• Moderator
How-‐To
• Exercise:
Panel
Prep
• Exercise:
Mock
Panel
Wrap-‐Up
Ques)ons/Next
Steps
3.
4. Who
Am
I?
• Public
speaker
since
2007
• Runs
technical
conferences
-‐
RubyNaBon,
DevIgniBon,
NaBonJS,
Toastmasters
• SF/Fantasy
Writer
5. Why
Speak
in
Public?
I’m
a
Writer…why
do
I
need
to
worry
about
public
speaking?
6. Why
Speak
in
Public?
I’m
a
Writer…why
do
I
need
to
worry
about
public
speaking?
Answer:
At
some
point,
you
need
to
be
able
to
tell
people
about
your
work.
10. This
Famous
Celebrity
was
a…
a. Literary
Writer
b. SF
Writer
c. Self-‐Published
Writer
d. Small
Press
Owner
e. World-‐Renowned
Public
Speaker
f. All
of
the
Above
g. Only
a,
b
and
e
11. This
Famous
Celebrity
was
a…
a. Literary
Writer
b. SF
Writer
c. Self-‐Published
Writer
d. Small
Press
Owner
e. World-‐Renowned
Public
Speaker
f. All
of
the
Above
g. Only
a,
b
and
e
12.
13. Writers
Are
Like
Baby
Speakers
• You
can
craZ
a
message
that
makes
sense
• You
can
create
sound
bites
• You
have
something
you’re
passionate
about
• You
have
SOMETHING
to
say
You
just
haven’t
pracBced
speaking
in
public…
14. PreparaBon
PreparaBon
lets
you…
• Organize
your
thoughts
in
advance
• Start
out
with
confidence
• Ensures
you
have
a
roadmap
to
follow
You’re
WRITERS…you
do
PreparaBon
for
FUN
15. Being
a
writer
is
like
having
homework
every
night
for
the
rest
of
your
life.
-‐
Anonymous
16. Mark
Twain
Prepared
He
was
noted
for
his
seemingly
effortless,
off-‐
the-‐cuff
speaking
style.
• He
prepared
RELENTLESSLY
• Designed
his
speeches
as
frameworks
• CraZed
flexible
modules
• Could
alter
speeches
on-‐the-‐fly
by
swapping
modules
20. The
Secret
About
Audiences
I
have
never
seen
a
hosBle
audience!
Audiences
self-‐select
according
to
their
interests.
21. You
Have
What
It
Takes
• You
understand
the
power
of
words
• You
know
how
to
prepare
• You
have
no
need
to
fear
the
audience
The
rest
is
just
learning
a
few
skills…
22.
23. A
CauBonary
Tale
(or,
Dave
Fails
Badly
Because
He
Didn’t
Think
Ahead)
• Met
Tom
Doyle
-‐
Prior
to
a
reading
• Had
a
private
conversaBon
• MenBoned
I
was
a
writer
• He
asked
about
my
story
…and
I
had…nothing
24. Story
Elevator
Pitch
• Start
out
strong
• Be
authenBc
(no
outlandish
claims)
• Keep
it
conversaBonal
• No
selling
• Keep
it
short,
short,
short:
<
100
words
It’s
a
winner
if
the
recipient
expresses
interest…
25. Mine:
68
Words
(40
seconds)
Somebody
once
said:
“Our
enemies
define
us.”
My
story
starts
with
a
9-‐year-‐old
homeless
girl
raised
on
the
streets
of
a
grim
fantasy
city
by
her
older
sister.
When
her
sister
is
killed
by
the
Nazi-‐like
cult
that
is
steadily
taking
over
the
kingdom,
she
vows
to
get
even.
She’s
so
overmatched
by
her
enemy,
she
has
no
choice
but
to
become
extraordinary.
Anything
less
is
unacceptable.
26. WriBng
Exercise
Write
an
Elevator
Pitch
for
your
story…
• Sum
up
your
story
• DO
NOT
GIVE
THE
PLOT
AWAY
• Hook
me
so
I
want
to
know
more
• 10
minutes
to
write
• 100
words
MAX
27. Basic
Speaking
Tips
• Look
at
the
audience
-‐
Make
it
clear
you’re
engaging
everybody
• Be
bold
-‐
Life
is
too
short
to
be
boring
-‐
If
you’re
gonna
fail,
go
big
• Speak
to
the
person
in
the
back
row
-‐
You’re
NEVER
too
loud
28. Speaking
Exercise
Tell
us
your
Story
Elevator
Pitch…
• Come
up
to
the
“stage”
• Give
us
your
Story
Elevator
Pitch
• You
Have
1
minute
• Then
We
CriBque
29.
30. Selling
This
is
what
lots
of
people
think:
• It’s
all
about
selling
• MenBon
your
book
every
Bme
you
can
Let’s
look
at
the
economics…
31. ConnecBon
• Impress
the
audience
• Let
the
audience
know
you
care
-‐
Care
enough
to
prepare
-‐
Care
enough
to
pracBce
-‐
Trying
to
give
value
for
their
Bme
• Be
yourself
-‐
Give
‘em
an
idea
of
who
you
are
-‐
Let
them
see
your
passion
32. If
You
Really
Connect…
• They
will
talk
about
you
• They
may
check
out
your
web
site
• They
MAY
buy
something
-‐
Remember
the
“7
Times”
rule
• You
have
a
chance
at
a
TRUE
FAN
33. Guess
the
Author
• Published
1920’s
and
1930’s
• Died
in
1935
• Fans
kept
the
author’s
work
alive
• Republished
starBng
in
mid-‐60’s
-‐
Famous
covers
by
Frank
Frazera
• Works
have
been
made
into:
-‐
At
least
5
movies,
3
TV
series,
comics,
etc.
34. • Published
Guess
the
Author
1920’s
and
1930’s
• Died
in
1935
• Fans
kept
the
author’s
work
alive
• Republished
starBng
in
mid-‐60’s
-‐
Famous
covers
by
Frank
Frazera
• Works
have
been
made
into:
Robert
E.
Howard
-‐
At
least
5
movies,
3
TV
series,
comics,
etc.
35. Panels
Are
Hard
• It’s
easy
to
do
a
decent
panel
• It’s
very
difficult
to
do
a
great
panel
InformaBve
Entertaining
“CreaBng
Religions
for
Your
Secondary
World
Fantasy”
36. Panel
Prep
Exercise
As
a
team,
you
have
10
minutes
to
develop
a
panel
with:
• Title
• One
Sentence
DescripBon
• Three
QuesBons
• Pick
a
Moderator
37. Panelist
Tips
• PreparaBon
-‐
Make
sure
you
have
something
to
say
• Be
Yourself
• Be
PosiBve
-‐
Respecuul
disagreement
is
OK
• Don’t
Build
a
“Wall
of
Books”
• Don’t
hog
the
Spotlight
38. Moderator
Tips
• Prepare
(at
least
a
list
of
quesBons)
-‐
The
quesBons
are
a
GUIDE
• Keep
the
flow
going
-‐
Make
sure
the
panel
provides
value
• When
in
doubt,
err
towards
entertainment
• Let
your
panelists
introduce
themselves
• Leave
Bme
for
QuesBons
-‐
Let
the
audience
be
part
of
the
magic
39. Mock
Panel
Exercise
Run
your
panel
for
5
minutes…
• Moderators,
run
your
panel
• Skip
the
intros
(due
to
Bme)
• Make
sure
everybody
gets
to
speak
40. Key
Points
• You’re
writers,
you
bend
words
to
your
will
• PreparaBon,
preparaBon,
preparaBon
• Be
yourself,
be
genuine
The
audience
wants
to
hear
you.
Give
them
something
worth
hearing.