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The Wired City

Reimagining Journalism and Civic Life
    in the Post-Newspaper Age
Why do we need new models?
             • The Internet broke the
               connection between
               ads and journalism
Why do we need new models?
             • The Internet broke the
               connection between
               ads and journalism
             • Civic engagement is
               on the decline in our
               highly mobile society
Why do we need new models?
             • The Internet broke the
               connection between
               ads and journalism
             • Civic engagement is
               on the decline in our
               highly mobile society
             • Twin challenges: $$$
               and reaching out to
               “the former audience”
Have you seen the Globe today?
               • New York Times Co. will
                 sell it for a fraction of
                 what it paid in 1993
Have you seen the Globe today?
               • New York Times Co. will
                 sell it for a fraction of
                 what it paid in 1993
               • Moving from 80% of
                 revenues coming from
                 ads to a 50-50 split
Have you seen the Globe today?
               • New York Times Co. will
                 sell it for a fraction of
                 what it paid in 1993
               • Moving from 80% of
                 revenues coming from
                 ads to a 50-50 split
               • Too high a paywall risks
                 cutting off Globe from
                 huge online audience
A golden age comes to an end
• From 1830s to
  2005, newspapers
  enjoyed advertising
  dominance
A golden age comes to an end
• From 1830s to
  2005, newspapers
  enjoyed advertising
  dominance
• A.J. Liebling on
  monopoly papers:
  “good, better, bestest”
A golden age comes to an end
• From 1830s to
  2005, newspapers
  enjoyed advertising
  dominance
• A.J. Liebling on
  monopoly papers:
  “good, better, bestest”
• Philip Meyer: The Lords
  of Savoy no longer
  control the toll gate
The decline of civic engagement
                • In “Bowling Alone,”
                  Putnam tied civic life to
                  newspaper reading
The decline of civic engagement
                • In “Bowling Alone,”
                  Putnam tied civic life to
                  newspaper reading
                • If the public doesn’t
                  care, then journalism
                  is endangered
The decline of civic engagement
                • In “Bowling Alone,”
                  Putnam tied civic life to
                  newspaper reading
                • If the public doesn’t
                  care, then journalism
                  is endangered
                • News organizations
                  must create their own
                  involved publics
What is to be done?
          • Clay Shirky warns that
            no one thing will
            replace newspapers
What is to be done?
          • Clay Shirky warns that
            no one thing will
            replace newspapers
          • What may make up for
            some of the loss:
             – Nonprofit media
             – New forms of for-profit
             – Volunteer media
What is to be done?
          • Clay Shirky warns that
            no one thing will
            replace newspapers
          • “The Wired City” takes
            a look at:
             – Nonprofit media
             – New forms of for-profit
             – Volunteer media
What is to be done?
          • Clay Shirky warns that
            no one thing will
            replace newspapers
          • “The Wired City” takes
            a look at:
             – Nonprofit media
             – New forms of for-profit
             – Volunteer media
What is to be done?
          • Clay Shirky warns that
            no one thing will
            replace newspapers
          • “The Wired City” takes
            a look at:
             – Nonprofit media
             – New forms of for-profit
             – Volunteer media
Trouble in New Haven
          • New Haven Register’s
            parent company
            goes bankrupt
Trouble in New Haven
          • New Haven Register’s
            parent company
            goes bankrupt
          • An urban, mostly
            minority community
            with few news options
Trouble in New Haven
          • New Haven Register’s
            parent company
            goes bankrupt
          • An urban, mostly
            minority community
            with few news options
          • What alternatives are
            there when the
            marketplace fails?
Technology for journalists
A new model that’s working
             • New Haven Independent
               is nonprofit, online-only,
               supported by donors
A new model that’s working
• New Haven Independent
  is nonprofit, online-
  only, supported by
  donors
• Staff of four travels city
  on bikes with cameras
  and notebooks
A new model that’s working
             • New Haven Independent
               is nonprofit, online-
               only, supported by
               donors
             • Staff of four travels city
               on bikes with cameras
               and notebooks
             • Focus on city
               life, moderated
               comments create new
               public square
Strengths of the Independent
              • Founder and editor
                Paul Bass isn’t reliant
                on a shrinking ad base
Strengths of the Independent
• Founder and editor
  Paul Bass isn’t reliant
  on a shrinking ad base
• Online-only format
  means costs are low
Strengths of the Independent
              • Founder and editor
                Paul Bass isn’t reliant
                on a shrinking ad base
              • Online-only format
                means costs are low
              • Hyperlocal content and
                two-way conversation
                build civic engagement
Weaknesses of the Independent
               • Small readership
                 compared to the
                 New Haven Register
Weaknesses of the Independent
               • Small readership
                 compared to the
                 New Haven Register
               • Uncertain funding in
                 future years
Weaknesses of the Independent
               • Small readership
                 compared to the
                 New Haven Register
               • Uncertain funding in
                 future years
               • Lack of print presence
                 may exclude residents
                 who are less engaged
The Register’s uncertain comeback
                 • Under John
                   Paton, parent company
                   JRC embraces “Digital
                   First”
The Register’s uncertain comeback
                 • Under John
                   Paton, parent company
                   JRC embraces “Digital
                   First”
                 • New Register editor
                   Matt DeRienzo reaches
                   out to community
The Register’s uncertain comeback
                 • Under John
                   Paton, parent company
                   JRC embraces “Digital
                   First”
                 • New Register editor
                   Matt DeRienzo reaches
                   out to community
                 • Bankruptcy II: A new
                   beginning, or the
                   beginning of the end?
Other nonprofit media
• Connecticut Mirror fills
  gap left by decline of
  the Hartford Courant
Other nonprofit media
• Connecticut Mirror fills
  gap left by decline of
  the Hartford Courant
• Voice of San Diego is a
  reliable alternative to
  the shaky metro daily
Other nonprofit media
• Connecticut Mirror fills
  gap left by decline of
  the Hartford Courant
• Voice of San Diego is a
  reliable alternative to
  the shaky metro daily
• NPR is the quality news
  organization of choice
  for tens of millions
Limits to the nonprofit model
               • Foundations tend
                 to give money for
                 only a few years
Limits to the nonprofit model
               • Foundations tend
                 to give money for
                 only a few years
               • IRS put a halt to
                 approving nonprofit
                 status for news sites
Limits to the nonprofit model
               • Foundations tend
                 to give money for
                 only a few years
               • IRS put a halt to
                 approving nonprofit
                 status for news sites
               • Nonprofit news
                 organizations can’t
                 endorse candidates
New forms of for-profit news
              • Christine Stuart’s
                CT News Junkie covers
                Connecticut politics
New forms of for-profit news
              • Christine Stuart’s
                CT News Junkie covers
                Connecticut politics
              • Howard Owens
                launched The Batavian
                as a demo project
New forms of for-profit news
              • Christine Stuart’s
                CT News Junkie covers
                Connecticut politics
              • Howard Owens
                launched The Batavian
                as a demo project
              • Debbie Galant started
                Baristanet after losing
                her N.Y. Times column
Limits to the for-profit model
• Digital dimes replace
  print dollars, reducing
  the scope of coverage
Limits to the for-profit model
• Digital dimes replace
  print dollars, reducing
  the scope of coverage
• Patch is struggling, but
  with AOL’s support
  manages to stay alive
Limits to the for-profit model
• Digital dimes replace
  print dollars, reducing
  the scope of coverage
• Patch is struggling, but
  with AOL’s support
  manages to stay alive
• Few have range of skills
  needed to handle
  journalism and business
What’s next?
      • Tom Stites devised the
        Banyan Project to foster
        the rise of news co-ops
What’s next?
      • Tom Stites devised the
        Banyan Project to foster
        the rise of news co-ops
      • Members would give
        money and/or labor, as
        with a food co-op
What’s next?
      • Tom Stites devised the
        Banyan Project to foster
        the rise of news co-ops
      • Members would give
        money and/or labor, as
        with a food co-op
      • Banyan is launching a
        pilot in 2013 to be
        called Haverhill Matters
About the book
• “The Wired City: Reimagining Journalism and
  Civic Life in the Post-Newspaper Age” will be
  published in May 2013 by University of
  Massachusetts Press
• Copyright © 2013 by Dan Kennedy
• For more information, please visit:
                  thewiredcity.org
Dan Kennedy
                      March 2013
                 Northeastern University
                   Boston, MA 02115

Some images in this presentation may be protected by copyright.
If you would like credit, or if you would prefer that your image be
removed, please contact Dan Kennedy at da dot kennedy at neu
dot edu.

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The Wired City

  • 1. The Wired City Reimagining Journalism and Civic Life in the Post-Newspaper Age
  • 2. Why do we need new models? • The Internet broke the connection between ads and journalism
  • 3. Why do we need new models? • The Internet broke the connection between ads and journalism • Civic engagement is on the decline in our highly mobile society
  • 4. Why do we need new models? • The Internet broke the connection between ads and journalism • Civic engagement is on the decline in our highly mobile society • Twin challenges: $$$ and reaching out to “the former audience”
  • 5. Have you seen the Globe today? • New York Times Co. will sell it for a fraction of what it paid in 1993
  • 6. Have you seen the Globe today? • New York Times Co. will sell it for a fraction of what it paid in 1993 • Moving from 80% of revenues coming from ads to a 50-50 split
  • 7. Have you seen the Globe today? • New York Times Co. will sell it for a fraction of what it paid in 1993 • Moving from 80% of revenues coming from ads to a 50-50 split • Too high a paywall risks cutting off Globe from huge online audience
  • 8. A golden age comes to an end • From 1830s to 2005, newspapers enjoyed advertising dominance
  • 9. A golden age comes to an end • From 1830s to 2005, newspapers enjoyed advertising dominance • A.J. Liebling on monopoly papers: “good, better, bestest”
  • 10. A golden age comes to an end • From 1830s to 2005, newspapers enjoyed advertising dominance • A.J. Liebling on monopoly papers: “good, better, bestest” • Philip Meyer: The Lords of Savoy no longer control the toll gate
  • 11. The decline of civic engagement • In “Bowling Alone,” Putnam tied civic life to newspaper reading
  • 12. The decline of civic engagement • In “Bowling Alone,” Putnam tied civic life to newspaper reading • If the public doesn’t care, then journalism is endangered
  • 13. The decline of civic engagement • In “Bowling Alone,” Putnam tied civic life to newspaper reading • If the public doesn’t care, then journalism is endangered • News organizations must create their own involved publics
  • 14. What is to be done? • Clay Shirky warns that no one thing will replace newspapers
  • 15. What is to be done? • Clay Shirky warns that no one thing will replace newspapers • What may make up for some of the loss: – Nonprofit media – New forms of for-profit – Volunteer media
  • 16. What is to be done? • Clay Shirky warns that no one thing will replace newspapers • “The Wired City” takes a look at: – Nonprofit media – New forms of for-profit – Volunteer media
  • 17. What is to be done? • Clay Shirky warns that no one thing will replace newspapers • “The Wired City” takes a look at: – Nonprofit media – New forms of for-profit – Volunteer media
  • 18. What is to be done? • Clay Shirky warns that no one thing will replace newspapers • “The Wired City” takes a look at: – Nonprofit media – New forms of for-profit – Volunteer media
  • 19. Trouble in New Haven • New Haven Register’s parent company goes bankrupt
  • 20. Trouble in New Haven • New Haven Register’s parent company goes bankrupt • An urban, mostly minority community with few news options
  • 21. Trouble in New Haven • New Haven Register’s parent company goes bankrupt • An urban, mostly minority community with few news options • What alternatives are there when the marketplace fails?
  • 23. A new model that’s working • New Haven Independent is nonprofit, online-only, supported by donors
  • 24. A new model that’s working • New Haven Independent is nonprofit, online- only, supported by donors • Staff of four travels city on bikes with cameras and notebooks
  • 25. A new model that’s working • New Haven Independent is nonprofit, online- only, supported by donors • Staff of four travels city on bikes with cameras and notebooks • Focus on city life, moderated comments create new public square
  • 26. Strengths of the Independent • Founder and editor Paul Bass isn’t reliant on a shrinking ad base
  • 27. Strengths of the Independent • Founder and editor Paul Bass isn’t reliant on a shrinking ad base • Online-only format means costs are low
  • 28. Strengths of the Independent • Founder and editor Paul Bass isn’t reliant on a shrinking ad base • Online-only format means costs are low • Hyperlocal content and two-way conversation build civic engagement
  • 29. Weaknesses of the Independent • Small readership compared to the New Haven Register
  • 30. Weaknesses of the Independent • Small readership compared to the New Haven Register • Uncertain funding in future years
  • 31. Weaknesses of the Independent • Small readership compared to the New Haven Register • Uncertain funding in future years • Lack of print presence may exclude residents who are less engaged
  • 32. The Register’s uncertain comeback • Under John Paton, parent company JRC embraces “Digital First”
  • 33. The Register’s uncertain comeback • Under John Paton, parent company JRC embraces “Digital First” • New Register editor Matt DeRienzo reaches out to community
  • 34. The Register’s uncertain comeback • Under John Paton, parent company JRC embraces “Digital First” • New Register editor Matt DeRienzo reaches out to community • Bankruptcy II: A new beginning, or the beginning of the end?
  • 35. Other nonprofit media • Connecticut Mirror fills gap left by decline of the Hartford Courant
  • 36. Other nonprofit media • Connecticut Mirror fills gap left by decline of the Hartford Courant • Voice of San Diego is a reliable alternative to the shaky metro daily
  • 37. Other nonprofit media • Connecticut Mirror fills gap left by decline of the Hartford Courant • Voice of San Diego is a reliable alternative to the shaky metro daily • NPR is the quality news organization of choice for tens of millions
  • 38. Limits to the nonprofit model • Foundations tend to give money for only a few years
  • 39. Limits to the nonprofit model • Foundations tend to give money for only a few years • IRS put a halt to approving nonprofit status for news sites
  • 40. Limits to the nonprofit model • Foundations tend to give money for only a few years • IRS put a halt to approving nonprofit status for news sites • Nonprofit news organizations can’t endorse candidates
  • 41. New forms of for-profit news • Christine Stuart’s CT News Junkie covers Connecticut politics
  • 42. New forms of for-profit news • Christine Stuart’s CT News Junkie covers Connecticut politics • Howard Owens launched The Batavian as a demo project
  • 43. New forms of for-profit news • Christine Stuart’s CT News Junkie covers Connecticut politics • Howard Owens launched The Batavian as a demo project • Debbie Galant started Baristanet after losing her N.Y. Times column
  • 44. Limits to the for-profit model • Digital dimes replace print dollars, reducing the scope of coverage
  • 45. Limits to the for-profit model • Digital dimes replace print dollars, reducing the scope of coverage • Patch is struggling, but with AOL’s support manages to stay alive
  • 46. Limits to the for-profit model • Digital dimes replace print dollars, reducing the scope of coverage • Patch is struggling, but with AOL’s support manages to stay alive • Few have range of skills needed to handle journalism and business
  • 47. What’s next? • Tom Stites devised the Banyan Project to foster the rise of news co-ops
  • 48. What’s next? • Tom Stites devised the Banyan Project to foster the rise of news co-ops • Members would give money and/or labor, as with a food co-op
  • 49. What’s next? • Tom Stites devised the Banyan Project to foster the rise of news co-ops • Members would give money and/or labor, as with a food co-op • Banyan is launching a pilot in 2013 to be called Haverhill Matters
  • 50. About the book • “The Wired City: Reimagining Journalism and Civic Life in the Post-Newspaper Age” will be published in May 2013 by University of Massachusetts Press • Copyright © 2013 by Dan Kennedy • For more information, please visit: thewiredcity.org
  • 51. Dan Kennedy March 2013 Northeastern University Boston, MA 02115 Some images in this presentation may be protected by copyright. If you would like credit, or if you would prefer that your image be removed, please contact Dan Kennedy at da dot kennedy at neu dot edu.