The best quotes from Cannes Lions 2015

•

39 likes•10,360 views

Felipe Delphorno

Marketing

Pete Blackshaw, Global Head of Digital & Social Media at Nestle
“ The consumer journey is the new heart
and soul of marketing.
”

”Julanne Schiﬀer, SVP Insights & Analytics, Nielsen Entertainment
“Brands: Get behind music and let
the music get behind you.

Chris Cox, VP Product, Facebook
”
We have gone from text > photos >
videos and next is VR/AR.“

Lara Balazs, Head of North America Marketing, Visa
“
”
Don't just dip yourself in local culture,
dip yourself in local talent.

Evan Spiegel - Snapchat Founder & CEO
“
”
I think everyone is born creative but
it can be suppressed by fear.

Viral' is one of the most grossly misused
terms in marketing today.
Dr Karen Nelson-Field - Centre for Digital Video Intelligence,
University of South Australia Business School
“
”

The next unicorns will come from
the transformation of traditional
businesses and video.
B Bonin Bough, Chief Media and eCommerce Oﬃcer at
Mondelēz International
“
”

Emilie Baltz, Artist
“Do one thing a day that you haven't done
before. Try to embarrass yourself daily.
”

“
”Anna Hill, Chief Marketing Oﬃcer,  
The Walt Disney Company UK and Ireland
Smart partnerships and personalization that's
relevant are two of the most important things
for the future of marketing.

“
”
Our best strategy is using real-life
consumer stories.
Johnathan Mildenhall, CMO Airbnb

Creativity is about doing the usual
and unexpected.
Marilyn Mason, Musician
“
”

James Murdoch, CEO 21st Century Fox
“
”
We need to work more closely with brands
and advertising partners with more
transparency, be ready to take more risks
and ready to ﬁnd new models.

”Jamie Oliver
“
40% of what I've done was a mistake.
I now call it R&D.

Do work that feeds your soul
not your ego.
Jessica Walsh, Sagmeister & Walsh
“
”

We are selling shit to ourselves.
Amir Kassaei, DDB Worldwide“ ”

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In a world where storytelling happens behind screens instead of around campfires, it’s easy for today’s marketers to lose touch with the powerful way stories can resonate with audiences. Whether you’re tasked with writing to your peers, your partners, your investors, or your customers, this presentation will empower you to more clearly imagine the context of your key readers and produce content that will echo their emotions, speak their language, and leave a lasting impression. Join content marketer, keynote speaker, and best-selling author Ryan Brock for a practical training session, where you’ll learn: • How to utilize market research and tools to gain valuable insight into your most important audiences’ immediate context. • How to use emotional language effectively to build a genuine connection with your audiences in the moment they need you the most. • How to communicate key value propositions from the perspective of your target audience and stick with them long after they’ve stopped reading.

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The best quotes from Cannes Lions 2015

1. THE BEST QUOTES FROM CANNES LIONS 2015 “

2. ”“ Marketing is an investment, not a cost. Sir Martin Sorrell - WPP

3. Pete Blackshaw, Global Head of Digital & Social Media at Nestle “ The consumer journey is the new heart and soul of marketing. ”

4. ”Julanne Schiﬀer, SVP Insights & Analytics, Nielsen Entertainment “Brands: Get behind music and let the music get behind you.

5. Chris Cox, VP Product, Facebook ” We have gone from text > photos > videos and next is VR/AR.“

6. Lara Balazs, Head of North America Marketing, Visa “ ” Don't just dip yourself in local culture, dip yourself in local talent.

7. Evan Spiegel - Snapchat Founder & CEO “ ” I think everyone is born creative but it can be suppressed by fear.

8. Viral' is one of the most grossly misused terms in marketing today. Dr Karen Nelson-Field - Centre for Digital Video Intelligence, University of South Australia Business School “ ”

9. The next unicorns will come from the transformation of traditional businesses and video. B Bonin Bough, Chief Media and eCommerce Oﬃcer at Mondelēz International “ ”

10. Emilie Baltz, Artist “Do one thing a day that you haven't done before. Try to embarrass yourself daily. ”

11. Nobody makes rational brand decisions: we just think we do. Dr Itiel Dror - Cognitive Neuroscience, University of London “ ”

12. “ ”Anna Hill, Chief Marketing Oﬃcer,   The Walt Disney Company UK and Ireland Smart partnerships and personalization that's relevant are two of the most important things for the future of marketing.

13. “ ” Our best strategy is using real-life consumer stories. Johnathan Mildenhall, CMO Airbnb

14. Creativity is about doing the usual and unexpected. Marilyn Mason, Musician “ ”

15. James Murdoch, CEO 21st Century Fox “ ” We need to work more closely with brands and advertising partners with more transparency, be ready to take more risks and ready to ﬁnd new models.

16. ”Jamie Oliver “ 40% of what I've done was a mistake. I now call it R&D.

17. Do work that feeds your soul not your ego. Jessica Walsh, Sagmeister & Walsh “ ”

18. We are selling shit to ourselves. Amir Kassaei, DDB Worldwide“ ”

19. @ WHATINSPIRE_US IE.LINKEDIN.COM/IN/DKFELIPE

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