from: http://www.mediatek.com/en/index.php

1. Ignites Mobile Internet Possibilities
-Mobile Internet Services So Affordable to Emerging Market-
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2. Industry Growth Drivers Overtime …
Increasing Integration
▪ Better Processing Power • Lower Prices
▪ Improved User interface • Expanded Services
▪ Smaller form Factors 10X More Devices …
Cell Phone
1,000,000
Mobile
Games
100,000 Internet PDA
Smart Phone
Desktop
10,000 Internet iPAD
Kindle
1,000 PC
10B+ Units ?? Tablet
Car Electronics
100 1B+ Units
Microcomputer
Mobile Video
100MM+ Units
10 Home Entertainment
10MM+ Units
Mainframe
Wireless Home App.
1 1MM+ Units
And more….
1960 1970 1980 1990 2000 2010 2020
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Source: ITU, Morgan Stanley Research 2011

3. Mobile Subscriber Growth 2012 - 2016
Mainly from the Emerging Market
Mobile Subscriber (in M)
CAGR 2011-2016
Developed Market Emerging Market (ex. China) China Global: 5.3%
8000 7292 7521
6694 7026
6295 China: 8.6%
5821
6000
EM (ex China):
4000 5.3%
2000
DM: 1.7%
0
2011 2012F 2013F 2014F 2015F 2016F
Source: BMI 2012/5
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4. Mobile Internet Strongly Growing in Emerging Markets
Key Findings:
1. Worldwide, mobile Internet
accounts for 10.01 percent of total
Internet usage, having increased
from just 3.81 percent in 2010
2. Asia is most active, accounting for
almost 18 percent of total net usage
3. Web-enabled feature phones are
more significant in regions like Africa
and Asia, where smartphones are still
financially out of reach for many.
Mobile Internet plays a main driving
force to spur internet usage & internet
biz in emerging markets
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5. MRE (MAUI Runtime Environment)
Booms Mobile Internet Penetration…
▪ The door to A New Blue Ocean
▪ More possibilities for Value Differentiations
▪ Bring affordable & dynamic services to Emerging Markets
SMART-FEATURE PHONE POWERED BY MRE
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*MRE is a Middleware platform designed for MediaTek’s Feature-phone

6. MRE Benefits to Mobile Internet in Emerging Market
1. Cost efficiency
2. Higher performance
3. More flexibility
4. Solution scale-able to entry segment
5. Optimized to deliver mobile internet services
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7. Partnership with World-Leading Internet
Providers
• Global Strategic Partnership to enabling emerging
market massive users to access mobile internet much
easier and more affordable via Smart-feature phone
solution powered by MRE
• MediaTek as an ecosystem facilitator
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8. Open to The Public – MRE Developer Forum
▪ http://developer.mediatek.com/mre/en
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9. Hundreds MRE Devices In Worldwide Market
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10. www.mediatek.com
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