47. SOCIAL OMNIPRESENCE – THE HUB & SPOKE MODEL
• Promote blog • Optimize channel to
content link back hub
• Ask questions • Share videos on
• Conversation and The Hub
Outposts
community
• Website or blog
• Optimized for search
• Easy for users to
consume , share and
co-create
• Sharing helpful
information • Links to outposts • Optimize Google+
• Outpost links back to page with links to hub
hub • Circle strategy for
• Nurturing
relevance
relationships
48. What content or tools would
encourage your to visit or
return to conference website?
48
55. Must be a safe place!
relationship before the pitch
Relationship
Before Pitch!
56. “When you say it about yourself it’s bragging.
When someone else says it about
you its proof.” ~ Jeffrey Gitomer
Editor's Notes
CommunityRelationshipsNetworking (keeping in touch)SharingA sense of belonging
According to The Zen of Social Media Marketing authorWe join a social media site or community because it says something about us. It’s to showcase who we are.
We want to build and grow relationships. Develop Trust. Earn referrals.
Sense of belonging
Remember people join a social network because it is about establishing their identity, not to consume your marketing messages. You need to think about this as you develop your social media strategy.
Social media should be used as a way to draw people into your community. Community management and social media strategy should be in alignment.
Posting frequency, not relevant, too salesie, political, religious
Searchable (online and onsite)
New study – 71% of companies ignore complaints via twitterAnswer the social phone!
Hiding behind a brand, outsourcing.
But not on FB, LinkedIn
CVB’s and Hotels don’t send me your transient crap.
Did you grab attention? Did you initiate a discussion?
Did you cause people to want to share? Did you cause people to take an action?
Did you deliver delight?
Did your participation deliver economic value? Referrals?
Don’t abandon your platform or profile.
Content Marketing – White papers, research, case studies, blog posts, infographics.