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Generating More and Relevant Visual
Content from a Single Event
Case Study
#DMAICMC
Talent Solutions Personas
SMB Enterprise Staffing
Owen the
Owner
June the
Juggler
Adam the
Ambitious
Sally the Scout
Pete the Placer
Billy the Boss
Rose the
Recruiter
HR Director/ Chief Talent Officer/
Head of Human Capital Division,
or similar Decision Maker title
HR Manager/ Talent Acquisition
Manager / Recruitment Specialist
or Generalist
CHRO, someone who oversees
all HR functions and reports to
CEO/ Board of Directors
Owner, Partner, Decision Maker
at a small-medium enterprise
HR Manager/ Operations
Manager – someone with direct
HR responsibilities, at a small-
medium enterprise
CEO/ COO/ MD at a large
staffing agency with 100
employees or more
Owners/ CEO’s/ MD’s/ Partners
at small staffing firms with 10
employees or less
Dave the
Deputy
Sr Executive (e.g. COO/CFO)
Works closely with the owner,
CEO, assisted by HR
administrator
Talent Connect is the largest
recruiting event in APAC with almost 700 clients &
prospects & US$25m+ in revenue opportunity
4
The Approach
Dedicated Video Interview Room Roving Reporter/ Photographer Scribe
+ Interview select customers/
speakers to create video
content/ video webinars
specifically around consideration
and comparison stage of the
buyer journey
+ Interview select customers
based on organization/
availability during the course of
day in an informal manner
+ Focus on byte sized short
videos and pictures which
capture the atmosphere of the
event, how customers have
benefited from LinkedIn
products and their feedback on
the event
+ Take notes ( especially of
running quotes by presenters
and anecdotes which are not
present in charts)
+ These then to be used in
conjunction with track session
charts to build engaging
slideshare decks on the principle
of storytelling
•  Capture vignettes to create the event highlight video
•  Capture humour content to drive engagement and sharing
Video Room Plan
Main	
  Video	
  Filming	
  Centre	
  
Speaker/	
  Customer	
   Topic	
   Persona	
   Journey	
  Stage	
  
Primary	
  
Content	
  
Format	
  
Secondary	
  
Related	
  
content	
  
	
  	
   	
  	
   	
  	
   	
  	
   	
  	
   	
  	
  
Pat	
  Wadors,	
  Senior	
  
VP	
  ,	
  HR	
  LinkedIn	
  
How	
  do	
  you	
  create	
  a	
  
strong	
  employee	
  
culture	
  in	
  your	
  
organisa=on	
  by	
  building	
  
your	
  employer	
  brand	
  	
  
Adam/	
  Owen	
  
Considera=on
/	
  Comparison	
  
Video-­‐	
  point	
  
of	
  view	
  
Blog/	
  
Slideshare/	
  
Infographic	
  
Glenn	
  Keys,	
  
Execu=ve	
  Director,	
  
Aspen	
  Medical	
  
Glenn	
  has	
  minimal	
  
=me	
  so	
  roving	
  mike
+	
  Craig	
  Currie	
  
interview	
  	
  +	
  Aspen	
  
field	
  footage	
  
How	
  you	
  aPract	
  talent	
  
through	
  mission	
  driven	
  
&	
  value	
  based	
  EVP.	
  	
  
(Glenn	
  corp	
  social	
  
responsibility	
  focus	
  
drives	
  EVP)	
  
Adam/	
  Owen	
   Awareness	
  
Video-­‐	
  point	
  
of	
  view	
  
eBook/	
  
Slideshare/Blog	
  
Jill	
  Riopelle,	
  Global	
  
Head	
  of	
  Recrui=ng,	
  
Airbnb	
  +	
  local	
  rep?	
  
(mark	
  asking)	
  
How	
  Airbnb	
  structured	
  
recruitment	
  for	
  success	
  
in	
  a	
  hyper-­‐growth	
  
environment	
  
Adam/	
  Sally	
  /	
  
June	
  
Considera=on
/	
  Comparison	
  
Video	
  
(Webinar)	
  
Interview	
  
format	
  with	
  
Virginia	
  
Sharma	
  
Infographic/	
  
Blog/	
  
Slideshare/	
  
eBook	
  
Video Room Plan
Josh Coulson,
Insights Manager,
APAC, LinkedIn	
  
How LinkedIn insights can
help you engage core
talent in your specific
industry and get a head-
start against your
competitors in the race for
talent	
  
Sally/ June	
  
Comparison/
Consideration	
  
Video
( webinar) with
Presentation
charts edited	
  
eBook/
Slideshare/Blog/
infographic	
  
Finuala Hattori, Vice
President Talent
Acquisition,
APJ, SAP Asia	
   How SAP grooms &
retains their best talent for
ongoing success	
  
Adam / Sally	
   Awareness	
  
Video - Point
of view	
  
Blog/
Infographic/
Slideshare	
  
Oliver Garside,
Customer Education
Consultant, Linkedin
along with Erin
Schielzeth, Customer
Success
Consultant, LinkedIn	
  
Recruiter can integrate
within your daily workflow.
Quick hacks on how you
can maximise the use of
recruiter on an everyday
basis	
  
Sally/ June	
  
Consideration/
Comparison	
  
Video
Interview
( webinar)
planned as
demo scenario	
  
Slideshare/
eBook/
Infographic	
  
Speaker/	
  Customer	
   Topic	
   Persona	
   Journey	
  Stage	
  
Primary	
  
Content	
  
Format	
  
Secondary	
  
Related	
  content	
  
	
  	
   	
  	
   	
  	
   	
  	
   	
  	
   	
  	
  
Video Room Plan
Main	
  Video	
  Filming	
  Centre	
  
Speaker/	
  Customer	
   Topic	
   Persona	
   Journey	
  Stage	
  
Primary	
  
Content	
  
Format	
  
Secondary	
  
Related	
  content	
  
	
  	
   	
  	
   	
  	
   	
  	
   	
  	
   	
  	
  
Katy Harris, The
Iconic
How Linkedin can help
small teams with small
budgets do more with
less
June/Sally
Consideration/
Comparison
Video
Interview
( webinar) with
Alicia Kearns
Slideshare/ Blog
Christine Connor,
Coles
The Coles roadmap for
holistic talent acquisition
transformation
Adam/Sally
Consideration/
Comparison
Video
Interview
( webinar) with
Tim Grogan
Slideshare/ Blog
Sue Glover, Beca
When expanding
internationally how to
recruit overseas when
no one knows you or
your brand.
Sally ( Japan/
India)
Consideration
Video - Point
of view
( Japanese
Subtitles
Possible?)
eBook/
Slideshare ( in
Japanese and
English)
Sharon Tan
The future of talent
acquisition across Asia-
Pacific
Sally Awareness Video interview Xxxx
Gemma Allen & Mike
Boyd, Medibank
Building an army of
Talent brand
ambassadors to attract
the best talent
Adam / Sally Consideration Video interview
Roving Reporter Plan
Types	
  of	
  clients	
   Client	
  names	
  (	
  TBD)	
  
Standard	
  quesConnaire	
  for	
  each	
  interviewee	
  	
  
	
  Vox	
  Pop	
  
Types	
  of	
  Video	
  Deliverable	
  
	
  	
   	
  	
   	
  	
   	
  	
  
Two	
  reputed	
  client	
  
using	
  recruiter	
  (check	
  
registra=on	
  list)	
  
TBD	
  
1)	
  What	
  do	
  you	
  like	
  most	
  about	
  the	
  LinkedIn	
  Product	
  
you	
  use	
  and	
  why?	
  Yes	
  +	
  addi=onal	
  tbc	
  based	
  on	
  KC	
  
ideas	
  
1)Videos	
  on	
  Recruiter	
  use	
  
Two	
  reputed	
  client	
  
using	
  job	
  slots	
  
TBD	
  
2)	
  Tell	
  us	
  about	
  the	
  craziest	
  HM	
  request	
  you’ve	
  ever	
  
had	
  in	
  your	
  career?	
  
2)	
  Video	
  on	
  Talent	
  Brand	
  	
  in	
  ac=on	
  
Two	
  reputed	
  client	
  
using	
  Talent	
  Brand	
  
TBD	
   3)	
  What	
  is	
  your	
  key	
  take	
  away	
  from	
  today’s	
  sessions?	
  3)	
  Video	
  on	
  job	
  slots	
  in	
  ac=on	
  
One	
  Pete/	
  Billy	
   TBD	
   4)	
  How	
  was	
  your	
  experience	
  of	
  the	
  overall	
  event	
  ?	
  
4)	
  One	
  montage	
  on	
  TC-­‐	
  “The	
  coolest	
  
place	
  for	
  HR	
  folks	
  to	
  hang	
  out	
  “-­‐	
  
Highlights	
  reel	
  
One	
  Sally	
  from	
  an	
  
industry	
  client	
  	
  
TBD	
   5)	
  TC	
  is	
  cool	
  because….	
   5)	
  A	
  season	
  of	
  ‘crazy	
  HM	
  requests”	
  
One	
  June	
  from	
  an	
  SMB	
   TBD	
  
One	
  Adam	
  from	
  an	
  
industry	
  client	
  
TBD	
  
7)	
  What	
  do	
  Sally's	
  care	
  about	
  and	
  how	
  
are	
  they	
  mee=n	
  that	
  requirement	
  
8)	
  What	
  do	
  June's	
  care	
  about	
  and	
  how	
  
are	
  they	
  mee=ng	
  that	
  requirement	
  
9)	
  What	
  do	
  Adam's	
  care	
  about	
  and	
  how	
  
are	
  they	
  mee=ng	
  that	
  requirement	
  
10)	
  One	
  =me	
  lapse	
  video	
  of	
  the	
  en=re	
  
event	
  from	
  morning	
  =ll	
  night	
  with	
  core	
  
voice	
  overs	
  from	
  clients	
  about	
  their	
  
overall	
  experience	
  
Speaker/	
  Customer	
   Topics	
   Scribe	
   To	
  do	
  
	
  	
   	
  	
   	
  	
   	
  	
  
Pat	
  Wadors,	
  VP	
  ,	
  HR	
  
LinkedIn	
  
How	
  do	
  you	
  create	
  a	
  strong	
  
employee	
  culture	
  in	
  your	
  
organisa=on	
  by	
  building	
  your	
  
employer	
  brand	
  	
  
KC	
  
Take	
  quotes/	
  anecdotes	
  from	
  
the	
  track.	
  Interview	
  session	
  folks	
  
on	
  their	
  inputs	
  on	
  the	
  same	
  
topic	
  (	
  pen	
  and	
  paper	
  
style).Transcribe	
  on	
  to	
  this	
  
Google	
  Doc	
  post	
  event	
  
Glenn	
  Keys,	
  Execu=ve	
  
Director,	
  Aspen	
  Medical	
  
How	
  do	
  you	
  aPract	
  talent	
  by	
  
communica=ng	
  how	
  your	
  brand	
  
impacts	
  people's	
  lives	
  by	
  
making	
  a	
  difference	
  in	
  local	
  
communi=es	
  
KC	
  
Take	
  quotes/	
  anecdotes	
  from	
  
the	
  track.	
  Interview	
  session	
  folks	
  
on	
  their	
  inputs	
  on	
  the	
  same	
  
topic	
  (	
  pen	
  and	
  paper	
  
style).Transcribe	
  on	
  to	
  this	
  
Google	
  Doc	
  post	
  event	
  
Jill	
  Riopelle,	
  Global	
  Head	
  
of	
  Recrui=ng,	
  Airbnb	
  
How	
  do	
  you	
  engage	
  talent	
  
through	
  storytelling	
  in	
  social	
  
media	
  
KC	
  
Take	
  quotes/	
  anecdotes	
  from	
  
the	
  track.	
  Interview	
  session	
  folks	
  
on	
  their	
  inputs	
  on	
  the	
  same	
  
topic	
  (	
  pen	
  and	
  paper	
  
style).Transcribe	
  on	
  to	
  this	
  
Google	
  Doc	
  post	
  event	
  
Scribe Plan
Scribe Plan
Speaker/	
  Customer	
   Topics	
   Scribe	
   To	
  do	
  
	
  	
   	
  	
   	
  	
   	
  	
  
Josh	
  Coulson,	
  Insights	
  
Manager,	
  APAC,	
  LinkedIn	
  
How	
  LinkedIn	
  insights	
  can	
  help	
  
you	
  engage	
  core	
  talent	
  in	
  your	
  
specific	
  industry	
  and	
  get	
  a	
  
headstart	
  against	
  your	
  
compe=tors	
  in	
  the	
  race	
  for	
  
talent	
  
KC	
  
Take	
  quotes/	
  anecdotes	
  from	
  
the	
  track.	
  Interview	
  session	
  folks	
  
on	
  their	
  inputs	
  on	
  the	
  same	
  
topic	
  (	
  pen	
  and	
  paper	
  
style).Transcribe	
  on	
  to	
  this	
  
Google	
  Doc	
  post	
  event	
  
Finuala	
  HaPori,	
  Vice	
  
President	
  Talent	
  
Acquisi=on,	
  APJ,	
  SAP	
  
Asia	
  
How	
  can	
  you	
  leverage	
  your	
  
company	
  network,	
  to	
  groom	
  
the	
  best	
  homegrown	
  talent	
  and	
  
create	
  an	
  inbound	
  channel	
  for	
  
the	
  best	
  of	
  talent	
  	
  to	
  engage	
  
with	
  you	
  
KC	
  
Take	
  quotes/	
  anecdotes	
  from	
  
the	
  track.	
  Interview	
  session	
  folks	
  
on	
  their	
  inputs	
  on	
  the	
  same	
  
topic	
  (	
  pen	
  and	
  paper	
  
style).Transcribe	
  on	
  to	
  this	
  
Google	
  Doc	
  post	
  event	
  
Oliver	
  Garside,	
  Customer	
  
Educa=on	
  
Consultant,	
  Linkedin	
  
along	
  with	
  Erin	
  
Schielzeth,	
  Customer	
  
Success	
  
Consultant,	
  LinkedIn	
  
Recruiter	
  can	
  integrate	
  within	
  
your	
  daily	
  workflow.Quick	
  hacks	
  
on	
  how	
  you	
  can	
  maximise	
  the	
  
use	
  of	
  recruiter	
  on	
  an	
  everyday	
  
basis	
  with	
  an	
  insider	
  view	
  	
  	
  
KC	
  
Take	
  quotes/	
  anecdotes	
  from	
  
the	
  track.	
  Interview	
  sessionfolks	
  
on	
  their	
  inputs	
  on	
  the	
  same	
  
topic	
  (	
  pen	
  and	
  paper	
  style).	
  
Transcribe	
  on	
  to	
  this	
  Google	
  Doc	
  
post	
  event	
  
Scribe Plan
Speaker/	
  Customer	
   Topics	
   Scribe	
   To	
  do	
  
	
  	
   	
  	
   	
  	
   	
  	
  
Allan Waldron,
Resourcing
Advisor, Senex Energy
Limited	
  
How can Linkedin help you
do more with less, especially
when you are a one man HR
army	
  
KC	
  
Take quotes/ anecdotes from
the track. Interview session
folks on their inputs on the
same topic ( pen and paper
style)Transcribe on to this
Google Doc post event	
  
Sharon Tan, SingTel
Group, Head of Talent
Acquisition, SingTel	
  
How can you transform your
organisation and create a
storng talent brand? How
does Linkedin help you
ahcieve that?	
  
KC	
  
Take quotes/ anecdotes from
the track. Interview session
folks on their inputs on the
same topic ( pen and paper
style)Transcribe on to this
Google Doc post event	
  
Sue Glover	
  
How do you communicate
the value of your employer
brand to drive international
expansion. Where does
LinkedIn bring in the
maximum value?	
  
KC	
  
Take quotes/ anecdotes from
the track. Interview session
folks on their inputs on the
same topic ( pen and paper
style)Transcribe on to this
Google Doc post event	
  
Pre Event to dos Checklist
•  Finalize the topics and deliverables
•  Allocate scribes
•  People for roving camera crew
•  Reach out to those whom we are intending to interview and set time ( consent
forms et all)
•  Briefing calls w customer 1-3 weeks before event
•  Draft a planned execution cycle to map probable in-market dates
49 content pieces produced
Content Quantity
Customer	
  Videos	
   12	
  
Show	
  Hype	
  Reel	
   1	
  
Vox	
  Pops	
   20	
  
eBooks	
   3	
  
Webinar	
  Decks	
   3	
  
Blogs	
   3	
  
On	
  the	
  Day	
  Made	
  for	
  Social	
   6	
  
I've	
  got	
  one	
  for	
  you	
  video	
   1	
  
The Interview
14

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  • 1. 1 Generating More and Relevant Visual Content from a Single Event Case Study #DMAICMC
  • 2. Talent Solutions Personas SMB Enterprise Staffing Owen the Owner June the Juggler Adam the Ambitious Sally the Scout Pete the Placer Billy the Boss Rose the Recruiter HR Director/ Chief Talent Officer/ Head of Human Capital Division, or similar Decision Maker title HR Manager/ Talent Acquisition Manager / Recruitment Specialist or Generalist CHRO, someone who oversees all HR functions and reports to CEO/ Board of Directors Owner, Partner, Decision Maker at a small-medium enterprise HR Manager/ Operations Manager – someone with direct HR responsibilities, at a small- medium enterprise CEO/ COO/ MD at a large staffing agency with 100 employees or more Owners/ CEO’s/ MD’s/ Partners at small staffing firms with 10 employees or less Dave the Deputy Sr Executive (e.g. COO/CFO) Works closely with the owner, CEO, assisted by HR administrator
  • 3. Talent Connect is the largest recruiting event in APAC with almost 700 clients & prospects & US$25m+ in revenue opportunity
  • 4. 4 The Approach Dedicated Video Interview Room Roving Reporter/ Photographer Scribe + Interview select customers/ speakers to create video content/ video webinars specifically around consideration and comparison stage of the buyer journey + Interview select customers based on organization/ availability during the course of day in an informal manner + Focus on byte sized short videos and pictures which capture the atmosphere of the event, how customers have benefited from LinkedIn products and their feedback on the event + Take notes ( especially of running quotes by presenters and anecdotes which are not present in charts) + These then to be used in conjunction with track session charts to build engaging slideshare decks on the principle of storytelling •  Capture vignettes to create the event highlight video •  Capture humour content to drive engagement and sharing
  • 5. Video Room Plan Main  Video  Filming  Centre   Speaker/  Customer   Topic   Persona   Journey  Stage   Primary   Content   Format   Secondary   Related   content                           Pat  Wadors,  Senior   VP  ,  HR  LinkedIn   How  do  you  create  a   strong  employee   culture  in  your   organisa=on  by  building   your  employer  brand     Adam/  Owen   Considera=on /  Comparison   Video-­‐  point   of  view   Blog/   Slideshare/   Infographic   Glenn  Keys,   Execu=ve  Director,   Aspen  Medical   Glenn  has  minimal   =me  so  roving  mike +  Craig  Currie   interview    +  Aspen   field  footage   How  you  aPract  talent   through  mission  driven   &  value  based  EVP.     (Glenn  corp  social   responsibility  focus   drives  EVP)   Adam/  Owen   Awareness   Video-­‐  point   of  view   eBook/   Slideshare/Blog   Jill  Riopelle,  Global   Head  of  Recrui=ng,   Airbnb  +  local  rep?   (mark  asking)   How  Airbnb  structured   recruitment  for  success   in  a  hyper-­‐growth   environment   Adam/  Sally  /   June   Considera=on /  Comparison   Video   (Webinar)   Interview   format  with   Virginia   Sharma   Infographic/   Blog/   Slideshare/   eBook  
  • 6. Video Room Plan Josh Coulson, Insights Manager, APAC, LinkedIn   How LinkedIn insights can help you engage core talent in your specific industry and get a head- start against your competitors in the race for talent   Sally/ June   Comparison/ Consideration   Video ( webinar) with Presentation charts edited   eBook/ Slideshare/Blog/ infographic   Finuala Hattori, Vice President Talent Acquisition, APJ, SAP Asia   How SAP grooms & retains their best talent for ongoing success   Adam / Sally   Awareness   Video - Point of view   Blog/ Infographic/ Slideshare   Oliver Garside, Customer Education Consultant, Linkedin along with Erin Schielzeth, Customer Success Consultant, LinkedIn   Recruiter can integrate within your daily workflow. Quick hacks on how you can maximise the use of recruiter on an everyday basis   Sally/ June   Consideration/ Comparison   Video Interview ( webinar) planned as demo scenario   Slideshare/ eBook/ Infographic   Speaker/  Customer   Topic   Persona   Journey  Stage   Primary   Content   Format   Secondary   Related  content                          
  • 7. Video Room Plan Main  Video  Filming  Centre   Speaker/  Customer   Topic   Persona   Journey  Stage   Primary   Content   Format   Secondary   Related  content                           Katy Harris, The Iconic How Linkedin can help small teams with small budgets do more with less June/Sally Consideration/ Comparison Video Interview ( webinar) with Alicia Kearns Slideshare/ Blog Christine Connor, Coles The Coles roadmap for holistic talent acquisition transformation Adam/Sally Consideration/ Comparison Video Interview ( webinar) with Tim Grogan Slideshare/ Blog Sue Glover, Beca When expanding internationally how to recruit overseas when no one knows you or your brand. Sally ( Japan/ India) Consideration Video - Point of view ( Japanese Subtitles Possible?) eBook/ Slideshare ( in Japanese and English) Sharon Tan The future of talent acquisition across Asia- Pacific Sally Awareness Video interview Xxxx Gemma Allen & Mike Boyd, Medibank Building an army of Talent brand ambassadors to attract the best talent Adam / Sally Consideration Video interview
  • 8. Roving Reporter Plan Types  of  clients   Client  names  (  TBD)   Standard  quesConnaire  for  each  interviewee      Vox  Pop   Types  of  Video  Deliverable                   Two  reputed  client   using  recruiter  (check   registra=on  list)   TBD   1)  What  do  you  like  most  about  the  LinkedIn  Product   you  use  and  why?  Yes  +  addi=onal  tbc  based  on  KC   ideas   1)Videos  on  Recruiter  use   Two  reputed  client   using  job  slots   TBD   2)  Tell  us  about  the  craziest  HM  request  you’ve  ever   had  in  your  career?   2)  Video  on  Talent  Brand    in  ac=on   Two  reputed  client   using  Talent  Brand   TBD   3)  What  is  your  key  take  away  from  today’s  sessions?  3)  Video  on  job  slots  in  ac=on   One  Pete/  Billy   TBD   4)  How  was  your  experience  of  the  overall  event  ?   4)  One  montage  on  TC-­‐  “The  coolest   place  for  HR  folks  to  hang  out  “-­‐   Highlights  reel   One  Sally  from  an   industry  client     TBD   5)  TC  is  cool  because….   5)  A  season  of  ‘crazy  HM  requests”   One  June  from  an  SMB   TBD   One  Adam  from  an   industry  client   TBD   7)  What  do  Sally's  care  about  and  how   are  they  mee=n  that  requirement   8)  What  do  June's  care  about  and  how   are  they  mee=ng  that  requirement   9)  What  do  Adam's  care  about  and  how   are  they  mee=ng  that  requirement   10)  One  =me  lapse  video  of  the  en=re   event  from  morning  =ll  night  with  core   voice  overs  from  clients  about  their   overall  experience  
  • 9. Speaker/  Customer   Topics   Scribe   To  do                   Pat  Wadors,  VP  ,  HR   LinkedIn   How  do  you  create  a  strong   employee  culture  in  your   organisa=on  by  building  your   employer  brand     KC   Take  quotes/  anecdotes  from   the  track.  Interview  session  folks   on  their  inputs  on  the  same   topic  (  pen  and  paper   style).Transcribe  on  to  this   Google  Doc  post  event   Glenn  Keys,  Execu=ve   Director,  Aspen  Medical   How  do  you  aPract  talent  by   communica=ng  how  your  brand   impacts  people's  lives  by   making  a  difference  in  local   communi=es   KC   Take  quotes/  anecdotes  from   the  track.  Interview  session  folks   on  their  inputs  on  the  same   topic  (  pen  and  paper   style).Transcribe  on  to  this   Google  Doc  post  event   Jill  Riopelle,  Global  Head   of  Recrui=ng,  Airbnb   How  do  you  engage  talent   through  storytelling  in  social   media   KC   Take  quotes/  anecdotes  from   the  track.  Interview  session  folks   on  their  inputs  on  the  same   topic  (  pen  and  paper   style).Transcribe  on  to  this   Google  Doc  post  event   Scribe Plan
  • 10. Scribe Plan Speaker/  Customer   Topics   Scribe   To  do                   Josh  Coulson,  Insights   Manager,  APAC,  LinkedIn   How  LinkedIn  insights  can  help   you  engage  core  talent  in  your   specific  industry  and  get  a   headstart  against  your   compe=tors  in  the  race  for   talent   KC   Take  quotes/  anecdotes  from   the  track.  Interview  session  folks   on  their  inputs  on  the  same   topic  (  pen  and  paper   style).Transcribe  on  to  this   Google  Doc  post  event   Finuala  HaPori,  Vice   President  Talent   Acquisi=on,  APJ,  SAP   Asia   How  can  you  leverage  your   company  network,  to  groom   the  best  homegrown  talent  and   create  an  inbound  channel  for   the  best  of  talent    to  engage   with  you   KC   Take  quotes/  anecdotes  from   the  track.  Interview  session  folks   on  their  inputs  on  the  same   topic  (  pen  and  paper   style).Transcribe  on  to  this   Google  Doc  post  event   Oliver  Garside,  Customer   Educa=on   Consultant,  Linkedin   along  with  Erin   Schielzeth,  Customer   Success   Consultant,  LinkedIn   Recruiter  can  integrate  within   your  daily  workflow.Quick  hacks   on  how  you  can  maximise  the   use  of  recruiter  on  an  everyday   basis  with  an  insider  view       KC   Take  quotes/  anecdotes  from   the  track.  Interview  sessionfolks   on  their  inputs  on  the  same   topic  (  pen  and  paper  style).   Transcribe  on  to  this  Google  Doc   post  event  
  • 11. Scribe Plan Speaker/  Customer   Topics   Scribe   To  do                   Allan Waldron, Resourcing Advisor, Senex Energy Limited   How can Linkedin help you do more with less, especially when you are a one man HR army   KC   Take quotes/ anecdotes from the track. Interview session folks on their inputs on the same topic ( pen and paper style)Transcribe on to this Google Doc post event   Sharon Tan, SingTel Group, Head of Talent Acquisition, SingTel   How can you transform your organisation and create a storng talent brand? How does Linkedin help you ahcieve that?   KC   Take quotes/ anecdotes from the track. Interview session folks on their inputs on the same topic ( pen and paper style)Transcribe on to this Google Doc post event   Sue Glover   How do you communicate the value of your employer brand to drive international expansion. Where does LinkedIn bring in the maximum value?   KC   Take quotes/ anecdotes from the track. Interview session folks on their inputs on the same topic ( pen and paper style)Transcribe on to this Google Doc post event  
  • 12. Pre Event to dos Checklist •  Finalize the topics and deliverables •  Allocate scribes •  People for roving camera crew •  Reach out to those whom we are intending to interview and set time ( consent forms et all) •  Briefing calls w customer 1-3 weeks before event •  Draft a planned execution cycle to map probable in-market dates
  • 13. 49 content pieces produced Content Quantity Customer  Videos   12   Show  Hype  Reel   1   Vox  Pops   20   eBooks   3   Webinar  Decks   3   Blogs   3   On  the  Day  Made  for  Social   6   I've  got  one  for  you  video   1