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Education For Design For Life
Dave Malouf
Professor, Industrial Design & Interaction Design
Savannah College of Art & Design
@daveixd


                                                    1
Let’s learn about you
Quem é você?
                        2
About me
Father




           3
Traveler, observer, student
                              4
Teacher
          5
Community Builder
                    6
But how did
I get here?
Did I just use my
iPhone as a
navigator?
(yes & no)


                    7
My Journey
Do as I say,
not as I do
Look Mom,
I’m a
Designer!
In 1994
coder = designer




                   9
This ain’t right!
Come to 1999 - 2003




                      10
Capoeira
Eu so Angoleiro
                  11
Tog asks for
respect!
IxDA is born and I
found my tribe.
Industrial Design
Oh! so this is what design looks like
                                        13
Playing catchup
AND finding my own path
                         14
Again ...
Don’t do as I do; do as I say ...
                                    15
So now what?
• What is the state of design?
• What do you have to do?



                                 16
Caveat
I am an American!
                    17
Jump to the chase
Everything has converged
                           18
It’s all here:
 Architecture
 Industrial Design
 Interior design
 Service Design
 Graphic Design
 Interaction Design


                      19
DaVinci is not real
No 1 person could do this
                            20
It has been around awhile
                            21
This guy is kickin’ our asses
                                22
Wicked Problems
                  23
Social Networks
                  24
Distracted
             25
Our focus is much simpler
Just want to do my web site
                              26
Types of IxDs
Each has its own needs and some are stages
towards others.

 Web/Software Designers
 Hardware Designers
 System Designers
 Wicked Problem Solvers



                                             27
All are people centric
                         28
Know Brain
Perception &
Cognition




               29
Know culture
Anthropology
               30
Ethnography
Observe AND
Participate




              31
Most of us are stuck here ...
                                32
We need to be talking
                        33
Out here!
Observe, talk, interpret
                           34
Without thinking about this
Data good, rigidness bad
                              35
All require creativity
                         36
Lots of ideas
Interaction Designer’s weakness is in their lack of
creative stamina
                                                      37
Where is our craft?
It is NOT the wireframe
                          38
Envision the future
                      39
Prototype
Code
Produce
Build



            40
Play
Try it & Let others try
it too.




                          41
Tell Stories
Envision Embodied Situations within Narratives
                                                 42
Sell! Sell!
Sell!
No one is just going
to like your ideas, or
believe you at face
value.



                         43
Visual communication
You CAN’T live without it!
                             44
So regardless of IxD type ...
 gotta know about people: individuals & groups
 gotta observe people: not just because you have to
 gotta be creative: sketch; volume is everything
 gotta envision the future: prototype & play
 gotta tell stories: narratives sell ideas & offer designs
 gotta be visual: visual communication wins


                                                             45
How do you learn all this?



                             46
Beats me!
            47
It’s a
marathon
Everyone starts from
a different place and
takes a different path.




                          48
The young get to start fresh
And like most youth start out sprinting
                                          49
Bill Moggridge
On Design Teaching & Learing
                               50
All creative exercise starts
with these 3 things ...

 Criticism: Knowing what is right/wrong & why
 Craft: Ability to manifest yours or someone else ideas
 Creativity: Ability to conceive new ideas




                                                          51
Early Design Education
   Creativity: Think up stuff           Criticism: Judge stuff

      Sketch                               Art History
      Visual Thinking                      Design History

   Craft: Make Stuff                    Context

      Production                           Knowledge
      Aesthetics                           Observation
      Foundation                           (Has its own craft)




Not usually found in IxD programs   Found in IxD, but not most other
                                    Design programs
                                                                       52
Interaction Design
                     53
Besides general design ...
 Information              Activity
   Structure                Flow
   Relationships            Process
   Content                  Procedure

 People                   Language
   Perception/Cognition     rhetorics
   Ergonomics               poetics
   Behavioral Economics     semiotics
   Socio-cultural



                                        54
What is interaction design?

 Interactivity?
 Technology management?
 Dialog aesthetics?
 Web? (the network)?




                              55
Try this ...
Interaction Design is the attempt to use abductive
processes towards elegant & beautiful solutions for
helping people mitigate the increased critical
mass of complexity caused by technology.

The designer does this by imagining new futures
inspired by insights gained through intentionally
experiencing, describing, and analyzing specific
contexts.


                                                      56
NOPE! That’s just design
Just change “technology” for “culture”.




                                          57
Was that always “design”?




                                                                                                                                                                                            58

I have come to believe that IxD is more a school of design than itʼs own discipline. That in the practice of every other major design discipline what we have learned through the creation of
interaction design can be applied.

This is not to say that IxD is everything but that IxD is everywhere. It is a tool to be wielded by every designer regardless of medium or connection to technology.

and yet … It really isnʼt that simple.
Bill Verplank
                59
Verplank translated


 Form to communicate what is possible
 Form to communicate what has happening/ed
 Form to communicate state & flow




                                             60
It has to be also


 Designing what IS possible
 Creating understanding
 Designing flow




                              61
AND
Knowing WHY!



               62
What was that thing
about foundation?



                      63
Usual designer skills

 Drawing

 Composition

   2D

   3D

 Basic theory

 Construction



                        64
The theoretical & critical
material of the medium
Exploring media   Exploring properties
 GUI                Time
 Tangible           Metaphor
 Embedded           Abstraction
 Spatial            Motion
                    Rhetorics
                    Semiotics




                                         65
Pratt
Foundation
Combines these
issues

Core to criticism



                    66
You need more...
Top 6 non-traditional IxD skills every interaction
designer needs:




                                                     67
Idea Visualization
rapid idea communication
                           68
Information Visualization
                            69
Computer
Programming
virtual prototyping
needs to be more than
“click-through”



                        70
Model Making
sketch models of the physical
                                71
Physical Computing
Building tangible interactions
                                 72
Video/Film
Embodied experiences
Imagined futures
                       73
In 4 years?!?
US standard length of
bachelor’s degree
(undergraduate).




                        74
As noted above, it’s a long race.
Long after school.
Hopefully you’ll have people applauding, too.
                                                75
Practice
Brazilian Carnegie Hall?
                           76
Exploration of multiple media
                                77
Evaluating case studies
                          78
Reading existing theory
Testing it out
                          79
The right
environment
People to work with
People to teach
People to learn from



                       80
Get Mentors
It is a lot of work to
use a mentor




                         81
Have
Heroes
Be inspired!




               82
Draw a map
             83
Be
Passionate!




              84
Pet project(s)
   Don’t let them stall!




                                       85


Andrei Herasimchuk - Build your blog
Speak your
mind
Present
Write
Teach
Engage


             86
It is really up to you ...
                             87
Thank you
http://davemalouf.com/
@daveixd




                         88

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