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Designing
 4 Emotion
     with

Sex, Love, &Violence.
WARNING!!!
this deck is guaranteed to offend,
provide tragically incorrectadvice,
  and perhaps get you arrested.

         Fucking Deal with it.
[This Talk]
•   Be Different, Take Risk!!!
•   Stand 4SOMEthing.(or u stand 4 NOthing.)
•   Tap Into Humanity: Fear, SEX, Power, etc.
•   Be a Hero, or a Villain.(just don’t fucking BOREme.)
• Pictures, Text, Music: they all say 1000 words.
• When It Works, Double Down.
• Be Yourself… Only More So

KISS: Keep It Simple, Stupid.
WARNING:
[BlatantFucking Commercial Ahead]
[DaveMcClure]

2001-2011:
• Startup Investor: 500 Startups, Founders Fund
• Tech Marketing: PayPal, Simply Hired, Mint.com
• Advisor, Investor: 200+ Startups
• Conferences:Warm Gun, Lean Startup, SMASH
• Stanford Lecturer: Facebook, Startup Metrics


80’s & 90’s:
• Entrepreneur: Founder/CEO Aslan Computing (acq.)
• Developer: Windows Apps / SQL DB Admin
• User Groups: E-Commerce, Internet, Client-Server
• Engineer: Johns Hopkins ‘88, BS Eng / Applied Math
500 Startups
    Seed Fund &Accelerator
            (240+ companies, 15+ countries)




• Design
• Data
• Distribution
[Interesting Shit]
Read GeoffreyMiller.
Sex +Evolution +Consumer Mktg=AwesomeSauce.
More GreatShit.
  Psychology +Comics 
[Geek Renaissance]
•   Tech Innovation
•   Finance Innovation
•   Design Innovation
•   Social Innovation
•   Global Innovation
•   Gender Innovation
[Designing 4Emotion]
BeDifferent
Take Risk.
BeDifferent.
•   Take Risk Early. U Have Nothing 2 Lose.
•   Playing it Safe = Death.
•   Pissing People Off is OK. (in fact, #WINNING)
•   U Can’t Build Brandaround INDIFFERENCE.
•   Love *or*Hate are Ok. Both are Good Signal.
CHANGE.                           PEACE.




POWER.                             SEX.




          Stand 4 SOMEthing.
          (or stand 4 NO-thing)
Stand 4 SOMEthing,
           or Stand 4 NOthing.
•   Be Iconic.
•   Single word or emotion.
•   Don’t be afraid 2b Hated.
•   Don’t be afraid 2b Shamed.
•   Aim for the Moon. [Land on the Roof]
Tap Into Humanity
 Fear, Sex, Power
Tap Into Humanity
•   Fear: What u run from
•   Sex: Who we love, lust 4
•   Power: Ability 2 Control Ur World
•   Family: Find Ur Tribe.
•   Anger: Fight 4 Ur Right [2 Party]
Be a Hero
Be a Villain
Be a Hero… or Villain
•   Who do u LOVE, Admire, Want 2 B?
•   Who do u HATE, Despise, [secretly] jealous?
•   Whatever u are Drawn 2
•   Just Don’t Be BORING.
•   Again: Indifference = Death.
Say 1000 words.
[or just 1 Finger]
Say1000words.
•   1 awesome picture.
•   3powerful words, or a few sentences.
•   30 sec meaningfulmusic or video.
•   Less is more.

note: these slides are notless.
If/When It Works
   Double Down.
When It Works, Double Down.
• If someone loves u, it’s working.
• If someone hates u, it’s working.
• Once u get signal, try iteration, repetition.
• Once u get repetition, try variation.
• Good artists COPY; great artists STEAL
(from themSELVES!)
Be Your SELF.
(But Be Ur SUPER Self)
Always Be Your [SUPER] Self
•   Start from the Heart.
•   Be Yourself. Be Authentic. Be Comfortable.
•   But: the MOST AWESOME, PASSIONATE u.
•   Find a feeling or emotion u can sustain
•   [sometimes even weakness can be ok]
NEGATIVE Emotion Examples
   Fear, Anger, Sadness,
   Pain, Pathetic, Pariah
POSITIVE Emotion Examples
     Humor, Sex, Power,
 Daredevils, Babies & Kittens

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Designing 4 Emotion (WarmGun, Dec 2011)

  • 1. Designing 4 Emotion with Sex, Love, &Violence.
  • 2. WARNING!!! this deck is guaranteed to offend, provide tragically incorrectadvice, and perhaps get you arrested. Fucking Deal with it.
  • 3. [This Talk] • Be Different, Take Risk!!! • Stand 4SOMEthing.(or u stand 4 NOthing.) • Tap Into Humanity: Fear, SEX, Power, etc. • Be a Hero, or a Villain.(just don’t fucking BOREme.) • Pictures, Text, Music: they all say 1000 words. • When It Works, Double Down. • Be Yourself… Only More So KISS: Keep It Simple, Stupid.
  • 5. [DaveMcClure] 2001-2011: • Startup Investor: 500 Startups, Founders Fund • Tech Marketing: PayPal, Simply Hired, Mint.com • Advisor, Investor: 200+ Startups • Conferences:Warm Gun, Lean Startup, SMASH • Stanford Lecturer: Facebook, Startup Metrics 80’s & 90’s: • Entrepreneur: Founder/CEO Aslan Computing (acq.) • Developer: Windows Apps / SQL DB Admin • User Groups: E-Commerce, Internet, Client-Server • Engineer: Johns Hopkins ‘88, BS Eng / Applied Math
  • 6. 500 Startups Seed Fund &Accelerator (240+ companies, 15+ countries) • Design • Data • Distribution
  • 8. Read GeoffreyMiller. Sex +Evolution +Consumer Mktg=AwesomeSauce.
  • 9. More GreatShit. Psychology +Comics 
  • 10. [Geek Renaissance] • Tech Innovation • Finance Innovation • Design Innovation • Social Innovation • Global Innovation • Gender Innovation
  • 13. BeDifferent. • Take Risk Early. U Have Nothing 2 Lose. • Playing it Safe = Death. • Pissing People Off is OK. (in fact, #WINNING) • U Can’t Build Brandaround INDIFFERENCE. • Love *or*Hate are Ok. Both are Good Signal.
  • 14. CHANGE. PEACE. POWER. SEX. Stand 4 SOMEthing. (or stand 4 NO-thing)
  • 15. Stand 4 SOMEthing, or Stand 4 NOthing. • Be Iconic. • Single word or emotion. • Don’t be afraid 2b Hated. • Don’t be afraid 2b Shamed. • Aim for the Moon. [Land on the Roof]
  • 16. Tap Into Humanity Fear, Sex, Power
  • 17. Tap Into Humanity • Fear: What u run from • Sex: Who we love, lust 4 • Power: Ability 2 Control Ur World • Family: Find Ur Tribe. • Anger: Fight 4 Ur Right [2 Party]
  • 18. Be a Hero Be a Villain
  • 19. Be a Hero… or Villain • Who do u LOVE, Admire, Want 2 B? • Who do u HATE, Despise, [secretly] jealous? • Whatever u are Drawn 2 • Just Don’t Be BORING. • Again: Indifference = Death.
  • 20. Say 1000 words. [or just 1 Finger]
  • 21. Say1000words. • 1 awesome picture. • 3powerful words, or a few sentences. • 30 sec meaningfulmusic or video. • Less is more. note: these slides are notless.
  • 22. If/When It Works Double Down.
  • 23. When It Works, Double Down. • If someone loves u, it’s working. • If someone hates u, it’s working. • Once u get signal, try iteration, repetition. • Once u get repetition, try variation. • Good artists COPY; great artists STEAL (from themSELVES!)
  • 24. Be Your SELF. (But Be Ur SUPER Self)
  • 25. Always Be Your [SUPER] Self • Start from the Heart. • Be Yourself. Be Authentic. Be Comfortable. • But: the MOST AWESOME, PASSIONATE u. • Find a feeling or emotion u can sustain • [sometimes even weakness can be ok]
  • 26. NEGATIVE Emotion Examples Fear, Anger, Sadness, Pain, Pathetic, Pariah
  • 27. POSITIVE Emotion Examples Humor, Sex, Power, Daredevils, Babies & Kittens