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Startup 2.0: A Silicon Valley Story Sourcing, Selecting & Engineering Better Startups  via Incubators, Metrics & Iterative Development Dave McClure, Founders Fund (twitter:  @DaveMcClure ) Hong Kong Cyberport VC Forum November 2009
Silicon Valley  Startup Funding Ecosystem Union Square Ventures First Round Capital Benchmark Sequoia FF II FF I Angels &  Incubators ($0-10M) “ Seed” Funds  ($10-50M) “ Small” VC Funds  ($50-250M) “ Large” VC Funds  (>$250M) Y-Combinator TechStars FF Angel fbFund REV SoftTech (Clavier) Maples Investments Felicis (Senkut) SV Angel (Conway)
Topics ,[object Object],[object Object],[object Object],[object Object],[object Object]
[Pardon The Blatant Commercial]
Dave McClure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GEEK, CODER, ENTREPRENEUR Blogger, Startup Advisor Internet Marketing,  Angel/VC Investor
Personal Investments  (13 deals, 2004-2008, ~$25K avg)
Professional Investments  (37 deals, Dec 2008 - Nov 2009, ~$75K avg) fbFund Incubator 22 deals ($850K)  ~$15-75K FF Angel LLC 15 deals ($1.5M) ~$50-250K
Founders Fund  (Selected Investments, 2005-2009, range $1M-20M)
Venture Capital 1.0 =  Too Big To  FAIL   WIN ? (at least for *Internet* Startups)
Startup Funding Ecosystem Union Square Ventures First Round Capital Benchmark Sequoia FF II FF I Angels &  Incubators ($0-10M) “ Seed” Funds  ($10-50M) “ Small” VC Funds  ($50-250M) “ Large” VC Funds  (>$250M) Y-Combinator TechStars FF Angel fbFund  REV SoftTech (Clavier) Maples Investments Felicis (Senkut) SV Angel (Conway)
Venture Capital: Still Relevant? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More & Smaller Acquisitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Startup Incubators  Lots of Hot, Cool, Web 2.0! (+ lots of FAIL, too.)
Incubator 2.0 Model ,[object Object],[object Object],[object Object],[object Object]
Incubator 2.0: Fast, Cheap, FAIL ,[object Object],[object Object],[object Object],[object Object]
Incubator 2.0:  Education, Collaboration ,[object Object],[object Object],[object Object],[object Object]
fbFund REV ,[object Object],[object Object],[object Object],[object Object],[object Object]
fbFund REV ,[object Object],[object Object],[object Object],[object Object],[object Object]
Investment #1: Micro-Seed (“Incubator”) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Investment #2: Seed (“Angel”) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Investment #3: Series A (“Venture”) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Startup Metrics  & The Lean Startup Measure Stuff. Iterate.  Rinse & Repeat.
The Startup Metrics Religion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Minimize  TOTAL  time through the loop LEARN BUILD MEASURE IDEAS CODE DATA Source: Eric Ries, The Lean Startup
The Startup Pyramid (Sean Ellis, Startup-Marketing.com) [email_address] Blog: startup-marketing.com
Startup Metrics for Pirates ,[object Object],[object Object],[object Object],[object Object],[object Object],(note: If you’re in a hurry, Google “Startup Metrics” & watch 5m video) AARRR !
AARRR!: 5-Step Startup Metrics Model Website.com R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce A cquisition SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains R etention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
Startup Challenges ,[object Object],[object Object],[object Object],[object Object]
Role: Founder/CEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Role: Product / Engineering ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Role: Marketing / Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Platforms 2.0 Social, Mobile, Micro, Inbox, SEO
Web 2.0 = Good Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Platform Viability Successful Platforms have 3 Things: 1) Features 2) Users 3) Money Users   . .  Money Features Growth Profit Profitable Growth Nirvana
Platforms:  HOT  or  NOT ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Startup 2.0: From Silicon Valley to Hong Kong

  • 1. Startup 2.0: A Silicon Valley Story Sourcing, Selecting & Engineering Better Startups via Incubators, Metrics & Iterative Development Dave McClure, Founders Fund (twitter: @DaveMcClure ) Hong Kong Cyberport VC Forum November 2009
  • 2. Silicon Valley Startup Funding Ecosystem Union Square Ventures First Round Capital Benchmark Sequoia FF II FF I Angels & Incubators ($0-10M) “ Seed” Funds ($10-50M) “ Small” VC Funds ($50-250M) “ Large” VC Funds (>$250M) Y-Combinator TechStars FF Angel fbFund REV SoftTech (Clavier) Maples Investments Felicis (Senkut) SV Angel (Conway)
  • 3.
  • 4. [Pardon The Blatant Commercial]
  • 5.
  • 6. Personal Investments (13 deals, 2004-2008, ~$25K avg)
  • 7. Professional Investments (37 deals, Dec 2008 - Nov 2009, ~$75K avg) fbFund Incubator 22 deals ($850K) ~$15-75K FF Angel LLC 15 deals ($1.5M) ~$50-250K
  • 8. Founders Fund (Selected Investments, 2005-2009, range $1M-20M)
  • 9. Venture Capital 1.0 = Too Big To FAIL WIN ? (at least for *Internet* Startups)
  • 10. Startup Funding Ecosystem Union Square Ventures First Round Capital Benchmark Sequoia FF II FF I Angels & Incubators ($0-10M) “ Seed” Funds ($10-50M) “ Small” VC Funds ($50-250M) “ Large” VC Funds (>$250M) Y-Combinator TechStars FF Angel fbFund REV SoftTech (Clavier) Maples Investments Felicis (Senkut) SV Angel (Conway)
  • 11.
  • 12.
  • 13. Startup Incubators Lots of Hot, Cool, Web 2.0! (+ lots of FAIL, too.)
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Startup Metrics & The Lean Startup Measure Stuff. Iterate. Rinse & Repeat.
  • 23.
  • 24. Minimize TOTAL time through the loop LEARN BUILD MEASURE IDEAS CODE DATA Source: Eric Ries, The Lean Startup
  • 25. The Startup Pyramid (Sean Ellis, Startup-Marketing.com) [email_address] Blog: startup-marketing.com
  • 26.
  • 27. AARRR!: 5-Step Startup Metrics Model Website.com R evenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, ECommerce A cquisition SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains R etention Emails & Alerts System Events & Time-based Features Blogs, RSS, News Feeds
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. Platforms 2.0 Social, Mobile, Micro, Inbox, SEO
  • 33.
  • 34. Platform Viability Successful Platforms have 3 Things: 1) Features 2) Users 3) Money Users . . Money Features Growth Profit Profitable Growth Nirvana
  • 35.
  • 36.

Editor's Notes

  1. BUILT TO LEARN This is the core feedback loop that powers startups. Their goal is not to optimize the time it takes to do any one of these steps. There are many specific practices that can power lean startups, and we’ll cover a few in this presentation. But more important than any specific practice is this core idea: startups should be built to learn.