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How You Help -> Brand The Helpful VC

How You Help -> Brand + Competitive Positioning
YOU
(THE AWESOME VC)
● What you can do (well)
● What you do better / different
● What you promote / promise
(your brand value)
TARGET
PORTFOLIO
COMPANIES
● What they want
● What they need
● What makes a difference
COMPETING
INVESTORS
● What they say they can/will do
● What they actually can/will do (well)
● What they do that really matters

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