Daniel Mejia

Colombia Colombia

Director de Planeación Estratégica at Feeling Company

I´m a brand strategist who believes in the power of insights to nurture brilliant ideas, not only ad ideas, but ideas that transform the brand and have an impact in the client`s business. I believe that as a planner we need to go beyond communications and start talking about brand and business strategy, finding new ways for brands to grow. In order to succeed brands should have a purpose beyond profits and embrace new ways of engaging their audiences. I`m passionate about human behavior, social sciences and technology, understanding these three things are the way to guarantee a relevant and differentiated strategy in the future.