Personal Information
Organization / Workplace
Colombia Colombia
Occupation
Director de Planeación Estratégica at Feeling Company
Website
colectivoplanner.wordpress.com
About
I´m a brand strategist who believes in the power of insights to nurture brilliant ideas, not only ad ideas, but ideas that transform the brand and have an impact in the client`s business. I believe that as a planner we need to go beyond communications and start talking about brand and business strategy, finding new ways for brands to grow. In order to succeed brands should have a purpose beyond profits and embrace new ways of engaging their audiences. I`m passionate about human behavior, social sciences and technology, understanding these three things are the way to guarantee a relevant and differentiated strategy in the future.
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See more
- Presentations
- Documents
- Infographics
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021
Content Marketing Institute
•
3 years ago
Storytelling and Storydoing: Regenerating True Connection and Lasting Engagement
Sustainable Brands
•
9 years ago
WWBD?
VCU Brandcenter
•
10 years ago
Chasing Insights with Google
VCU Brandcenter
•
9 years ago
What Creativity Needs From Planning
VCU Brandcenter
•
10 years ago
What Technology Wants from Planning
VCU Brandcenter
•
10 years ago
The 9 Criteria for Brand Essence (TM)
Kirk Phillips
•
14 years ago
What is Digital Strategy?
Julian Cole
•
11 years ago
Estreategia Y Publicidad
Alejandro Zapata S
•
14 years ago
Inovação
bethfurtado
•
14 years ago
Dicas para os planners do futuro
carlosbronze
•
14 years ago
FRACTURED AUDIENCE - Power to the Pixel presentation 2008
Alex Johnson
•
15 years ago
Secrets of Simplicity: rules for being simple and usable (Giles Colborne)
cxpartners
•
14 years ago
Consumer Insights en el Marketing: ¿qué son y cómo se generan?.
Consumer Truth - Insights & Planning
•
14 years ago
Nokia: Connecting People In New And Better Ways
Nokia Conversations
•
15 years ago
Modern Brand Building
Paul Isakson
•
15 years ago
Planejamento
Thiago Miranda S
•
15 years ago
Jason Theodor's Creative Method and Systems
Jason Theodor
•
15 years ago
Creative Message Strategies
Largest Catholic University
•
15 years ago
Alguien me puede decir qué diablos es un insight?
DDB Latina
•
14 years ago