In this session, Narendrata will share highlights about Indonesia's promising market for eCommerce, but also several challenges in infrastructure, logistics, payment, and also culture. Aside from the basics about entering Indonesia's eCommerce market, Narendrata will also talk about the prominent competition for eCommerce players and how to tackle these players.

1. Indonesia E-Commerce

2. “ Facts about Indonesia/Indonesia
is Huge/101 about Indonesia”
(terserah bagusan yg mana)
• 4th Largest Population in the world - 255,5
million
• Indonesians are consistently found to be some of the most confident
consumers in the world.
• 51% Urban Population& 49% Rural Population

3. Mid Class
In Indonesia, middle class is defined using Asian Development Bank criteria
which is population with daily per capita expenditure between $ 2-20 per
day)
1999 : 25 millions (25% of population)
2010 :146 million (57% of population)
This rapid increase of middle class leads to the growth of consuming class
Indonesians are consistently found to be some of the most confident
consumers in the world.
Intinya di slide ini gua mau ngasihtau bahwa: Peluang untuk berbisnis
di dunia ecommerce setiap tahun makin besar di Indonesia / the rising
of the middle class in Indonesia offers some
opportunies for Indonesia to boost its economic growth

4. More Urban Dwellers = More
transaction in online shopping ?
• Middle Class began to dominate in population

5. The Rise of Indonesia Netizens
• 83.6M Internet Users (95M in 2015)
• 80% of Internet Users is Productive Age
(under 15 years old (30%) ; under 30Years old
(50%)
• Mobile connections : 308.2 million -
penetration 121%
• Smartphone user : 38 million - penetration
34%
• Active Mobile Social Accounts : 62 milliion -
penetration 24%

6. The use of social media to facilitate ecommerce is a big chance for any consumer-driven business to
think about before coming to Indonesia.
• Indonesian people is social freak! (both online
or offline)
70 million active facebook users - 3rd world rank - Biggest Penetration in the world
29 million active twitter users - 5th world rank
83 milion internet users - 6th world rank
30 million Line users - 3rd world rank
27% of all the country’s ecommerce transactions occurred via social media in 2014
source : kemenkominfo & SingPost

7. E-commerce is growing, but still in
the early phase
• 20 percent of netizens shop online in Indonesia, just a five percent increase
compared to last year. Most of these shoppers are female.
• <1% online retail sales dari total 412 Triliun
retail sales

8. prospects for future growth are still exceedingly strong

9. Indonesian People is Consumptive
• Average Spending on E-Commerce
$250/Year(Less than 1% online retail
transaction) it predict will be double this year
• Indonesia is on track to become the third
largest consumer base in the world (after
China and India)
•2013 : 4,6 million online shoppers
•2014 : 5.9 million online shoppers

10. Government and Policy
• Good Understanding and Also Support by
New Government for E-Commerce
(masukin foto jokowi, foto menkominfo, foto
mentri industri perdagangan, foto mentri usaha
kecil, menengah dan industri kreatif )

11. CHALLENGES FOR E-COMMERCE IN
INDONESIA

12. • Indonesia is a Huge Country, it means a lot of
differences for each Tribe, Religion, Culture in
every provinces
• Bahasa is more likely to choose rather than
english.

13. • Logistics services who running in Indonesia
(masukin list agen2 logistik)

14. Indonesia’s online consumers are
"afraid of fraud".
• Trust issue related to payment gateaway
• Paypal not popular in Indonesia
8%
7%
28% 57%
Other
Payment
Mode
Manual
Bank
Transfer
COD
Credit
Cards
8%
7%
28% 57%
Other
Payment
Mode Bank
Transfer
COD
Credit
Cards 8%
7%
28% 57%
Other
Payment
Mode Bank
Transfer
COD
Credit
Cards
8%
7%
28% 57%
Other
Payment
Mode Bank
Transfer
COD
Credit
Cards

15. To overcome “Afraid of Fraud”, businesses are getting
innovative
with payment methods
• Payment Gateaway availabe in Indonesia
• (masukin list agen pembayaran)

16. • Marketplace run and dominated by Big
Player
• specific online shop still a small number

17. Indonesia is a country full of diversity, home to numerous different ethnic
groups, languages and religions.

18. How to Expand your company's reach
Reach the right people at the right time
• Great Promotion via Publisher due to
Indonesian Online Shopping Behaviour
(Research - recommendation - buy)

19. TELUNJUK

20. • What is Telunjuk : The Biggest & Most Trusted
Shopping Search Engine
• 1,2 million visitor / month, level intention to
buy is better than any platform
• 4 Million products
• more than 10 categories
• more than 70 trusted merchant already join