In this digital age where information inequality is growing, the news industry is having to rethink the way it will keep everyone informed. BBC News examines the changing landscape – the trends in technology and media, and what they mean for journalists & the journalism profession.

1. The future of news
in the digital age
1
JOHNWILLIAMS
Vice President, ASEAN & India
BBCAdvertising
@imediasummit
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2. @imediasummit
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4. The innovation imperative
4
Source:CiscoIBSG,Hewlett-Packard.
*SeparateHPforecastbasedondifferentmethodology
CONNECTEDDEVICES WORLDPOPULATION
2003
6.3bn
500m
2010 2015 2020 2025
12.5bn
6.8bn
25bn
7.2bn
50bn
7.6bn
1 trillion*
8bn
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5. The innovation imperative
5
1933
Radio is in 55% of
US households
2003
MySpace most popular
social network Virtual
reality
Auto
translation
Driverless
cars
Wearables
for the
BBC
Robot
journalists
2027
Humans
on Mars
1991
First web
page
1994
Yahoo
1941
First TV
ad
1997
BBC
launches
bbc.co.uk
2004
Facebook
2005
YouTube
2006
Twitter
2007
iPhone
2009
WhatsApp
2011
Snapchat
2012
Facebook
IPO raised
$16bn
2015
Oculus
public
launch
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6. The
medium
shapes the
message
6
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7. The misinformation age
7
The problem of how to
distinguish good information
from bad, that problem has
been with us since we started
communicating… So even
though we have a new
technology where information
comes to us instantly over the
wires… the art and science of
journalism is really important.
SirTim Berners-Lee
WORLD WIDE WEB CONSORTIUM
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8. 8
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9. BBC News online recently reached almost
9
80 millionunique browsers
31-Dec-12 31-Mar-13 30-Jun-13 30-Sep-13 31-Dec-13 31-Mar-14 30-Jun-14 30-Sep-14 31-Dec-14
Weekly Unique Browsers to
BBC News Online (millions)
Snow
affects
UK
Boston
bombings
Birth of
Prince
George
Nelson
Mandela
dies
MH370
disappears
Charlie
Hebdo
attacks
MH17
shot down
Scottish
referendum
Source:ComscoreDax.GlobaldatafortheBBCNewssitesandappsinEnglishandotherlanguages.
40
50
60
80
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10. The leaders
in global
breaking
news
10
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11. Breaking news with Twitter
11
If it happened,
@BBCBreaking
broke it.
Source:#yearontwitter
publisher on
Twitter
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12. Personally
relevant
12
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
Mar-13
May-13
Jul-13
Sep-13
Nov-13
Jan-14
Mar-14
May-14
Jul-14
Sep-14
Nov-14
Jan-15
Growth in BBC Hindi
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13. 13
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14. 14
*Spike NewsWhip, Mar 15,
**Facebook - @BBCWorldNews Twitter - @BBCbreaking, @BBCworld, Mar 2015
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15. Chat Apps
15
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16. 16
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17. 17
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18. 18
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19. 19
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20. Thank you
20
JOHNWILLIAMS
Vice President, ASEAN & India
BBCAdvertising
@imediasummit
#imbsummit