Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Product Development

Design Sprints for Awesome Teams
Running Design Sprints for
Rapid Digital Product Development

Image by Nathan Meijer on ﬂickr
CC BY-NC-ND 2.0
Museums and the Web 2016
Los Angeles, CA | April 6, 2016
Dana Mitroﬀ Silvers, Designing Insights
Ahree Lee, J. Paul Getty Trust
designing insights
Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
www.DesigningInsights.com | www.DesignThinkingforMuseums.net

@ahreelee
@dmitroﬀ
Dana
Ahree
Introductions
#DesignSprint #DesignThinking #MWXX

What are we talking about today?
DESIGN
THINKING
AGILE
DESIGN
SPRINTS

What is design thinking?

A set of methods and mindsets for
discovering opportunities and generating
innovative, human-centered solutions

What is Agile?
Image by Dave Gray on ﬂickr CC BY-ND 2.0

What is Agile?
Image by Dave Gray on ﬂickr CC BY-ND 2.0
A software development framework that
focuses on incremental units of work,
iterative releases, and adaptive planning.

What are design sprints?
A practical, time-boxed process for
answering critical business questions
through an application of methods drawn
from design thinking and Agile.

Learn faster
Image © 2015 GoogleVentures

http://www.thesprintbook.com/sprint-week

April 18

Process steps
Image © Richard Banﬁeld, C.Todd Lombardo, and Trace Wax

Our process
UNDERSTAND DEFINE DIVERGE CONVERGE BUILD TEST

Our process

Image by the Stanford d.school

Human-centered
Bias toward action
Iterative
Collaborative
Mindsets
Yes, and
Embrace time constraints

Typical Schedule
Monday Tuesday Wednesday Thursday Friday
UNDER-
STAND
DEFINE DIVERGE BUILD TEST
CONVERGE

Before
Before

After

Let’s dive in!

Five teams of 4-5

Image from ﬂickr by Knight Center of Digital Excellence
your mission today:

Redesign the
Los Angeles tourist
experience.

Understand: methods
immerse
observe
engage

What people say, what people
do, and what they say they do
are entirely diﬀerent things.
-Margaret Mead

Immerse

Interviewing

Best practices
Encourage stories

Use open-ended questions

Always ask “Why?”

Allow space for silence.

Take notes!

Roles
Primary interviewer

Secondary interviewer

Note-taker

Observer(s)

Starter questions
“What has been the best part of your
experience in LA so far? Why?”

“What has been the worst part of your
experience in LA so far? Why?”

“Tell me a story about a visit to another large
city that stands out in your memory.”


Deﬁne

Synthesize our information

Begin to reframe the problem
—and opportunities

Identify user needs + insights

Image by Alan Cleaver on Unsplash

If I had 20 days to solve a problem,
I would take 19 to deﬁne it.
-Albert Einstein

Select 1 of your interviewees
3 min as a team
Which interview
stands out the most?

Which was the
richest or most in-
depth?


Needs and insights
Image by Alan Cleaver on Unsplash

Human emotional and physical
necessities.

Verbs, not nouns

Opportunities, not solutions

Needs are…

Something you can see from the
outside that your user cannot see.

An “aha,” a contradiction, a surprise

Insights are…

Examples
Insights:

What + why behind the needs
She wants to feel
smarter than her
brother—he’s been
getting all the attention
these days!

Needs:

Verbs, not nouns

To reach
To get attention
To gain knowledge
To learn
To feel like an adult

Your turn!
Insights:

What + why behind the needs

Needs:

Verbs, not nouns


Why do we use “How might we”?
Allow us to defer judgment during
brainstorming

Focus brainstorming in actionable
directions


Best practices
Use actionable verbs
help, make, foster, encourage, promote, support,
identify, celebrate

Don’t “bake in” the solution
Can you think of at least 50 ways to solve it?


Write at least 5 HMW statements
5 min on your own

Use actionable verbs

Don’t bake in the solution

Write ONE HMW
per Post-it
Make them legible!

Post your HMWs on wall for team to see


Ideation rules

Build on ideas
Image by Susan Adams on Wikimedia Commons
CC BY-SA 2.0

Go for quantity
Image by Gaetanlee on ﬂickr
CC BY 2.0

Go for wild ideas
build on ideas
go for quantity

Image by Eva Rinaldi on ﬂickr
CC BY-SA 2.0

Defer judgment
Image by David K on ﬂickr
CC BY-SA 2.0

Be visual + capture all ideas

build on ideas
go for quantity


Idea generation with Crazy 8s
5 min on your own

Who had the most?
Prizes!!!

Pick 1 idea + storyboard it
5 min on your own

Post + share
Post all storyboards on the wall

Elect a timekeeper in your team

Each individual gets 1 minute to share
his/her solution with team mates

1 min per person

Sticker voting
Identify 1 idea that the team wants
to move forward for prototyping

How it works
Stickers are like money—spend it
where and how you want!

Voting is a silent, solo activity


Criteria for today
Most likely to delight our user
[ORANGE]
Easiest to implement/build
[GREEN]
[You can use diﬀerent criteria in your own sprint!]

Product or service?
Welcome
to LA!

Prototype examples

Mobile tour

Tablet app

Clickable wireframes

In-gallery interactive

Services

Assumption board
Idea: _____________
Assump&ons Test with… Validated if…


Examples
Idea: On-demand, personalized, private tours of LA with local
residents (“Uber for tourists”)

Tourists will want to spend a
few hours with a stranger in
his/her car
Fake sign-up form

Number of sign-ups

Driving around LA is a good
way to see things
Take someone on a
mock tour
We can see a
speciﬁed number of
sights on the tour
Locals know enough to
provide good tours
Follow-up interviews
with passengers who
take the mock tour
Users posiMvely
respond to the tour

Your turn
Idea: _____________

5 min as a team

Share prototypes
Testing best practices
Hand over your
prototype

Show, don’t tell

Remember your
ethnographic
mindset


Share prototypes
Decide on roles

Share prototypes
How many users?
Source: Nielsen, Jakob, and Landauer, Thomas K.: "A mathematical model of the ﬁnding of usability problems, "Proceedings of ACM INTERCHI'93
Conference (Amsterdam,The Netherlands, 24-29 April 1993), pp. 206-213.

Design thinking resources

Tips for running your own sprints

Find a good space

Invite a cross-functional group

Set your schedule
Monday Tuesday Wednesday Thursday Friday
Understand Deﬁne Diverge Build Test
Converge
Five-Day Sprint

Set your schedule
Day 1 Day 2 Day 3
Understand Diverge Build
Define Converge Test
Three-Day Sprint

Set your schedule
Day 1 Day 2
Understand Converge
Deﬁne Build
Diverge Test
Two-Day Sprint

Assemble your supplies

Appoint two sprint masters

Ideal group size is between 7-16

Establish device rules

Make it fun!

Resources
Thoughtbot Playbook
http://playbook.thoughtbot.com
https://github.com/thoughtbot/guides

Google Ventures Design Sprint
http://www.gv.com/sprint/

Google Design Sprint Methods Playbook
https://developers.google.com/design-sprint/product/


Prototyping tools
Paper and Post-its
Balsamiq
Keynote
Keynotopia
Proto.io
Flinto
Axure
InVision
InDesign


Retrospective
I learned...
I wonder…
I’m going to try…

Design Sprints for Awesome Teams: Running Design Sprints for Rapid Digital Product Development

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