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Module 1
This module gives an overview of project planning
  and analysis, and capital budgeting. It is
  divided into five sections, namely
 Capital expenditures: importance and
  difficulties
 Phases of capital budgeting

 Generation and screening of project ideas

 Facets of project analysis

 Resource allocation framework
Capital expenditure are those
expenditure which are capital in nature

The following are the importance of
 capital expenditure:

   They have long term effect
   Irreversible in nature
   Substantial outlays involved
The following are the difficulty involved
in capital expenditure decisions:

o   Measurement problems

o   Uncertainty

o   Temporal spread
Capital budgeting is a complex process
which may be divided into five phases:
               Planning



               Analysis



              Selection



            Implementation



               Review
Planning
   Articulation of firms broad investment
    strategy
     type of investment
     identification of individual project opportunities
   Generation and screening of project
    proposals
     Prima facie worthwhile to justify feasibility study
     what aspects of project are critical to study
Analysis
   A detailed analysis of the
    marketing, technical, financial,
    economical, and ecological aspects
   Focuses on gathering, preparing
    and summarizing relevant
    information
   The stream of cost and benefits can
    be defined
Selection
   Is the project worthwhile?
   Wide range of appraisal criteria is
    used to judge the worthiness of a
    project
   Such criteria are divided into non-
    discounting and discounting
    technique
Implementation
   Refers to conversion of blue print into reality
   In case of industrial project, implementation involves
    setting of manufacturing facilities
     Project and engineering design
     Negotiations and contracting
     Construction
     Training
     Plant commissioning (starting up the plant)
   Translating an investment proposal into a concrete project
    is a complex, time-consuming and risky task
   For expeditious implementation at a reasonable cost, the
    following are helpful:
        Adequate formulation of Project
        Use of the principles of Responsibility Accounting
        Use of Network Techniques
Review
   Performance review should be done periodically to
    compare actual performance with the projected
    performance
   Feedback device is useful in in several way:
     how realistic were the assumptions

      provides a documented log of experience that is
    highly valuable in future decision making
      suggests corrective action to be taken in the light
    of actual performance
      helps in uncovering judgemental biases
      induces a desired caution among project sponsors
Generation and screening of
project ideas

   Generation of ideas
   Monitoring the environment
   Corporate appraisal
   Scouting for project ideas
   Preliminary screening
Generation of project ideas
   The search of promising ideas is the 1st step
    towards establishing a successful venture
   The key success of any venture is getting the
    right idea at right time
   Identification of such opportunities requires
    imagination, sensitivity to environmental
    changes, and realistic assessment of what the
    firm can do
   significant technological breakthroughs,
    combining existing fields of technology or offering
    variants of present products or services, periodic
    SOWT analysis, fostering conductive
    organizational climate to tap the creativity of
    employee facilitates the generation of ideas
Monitoring the Environment
   Promising investment idea enables a
    firm/entrepreneur to exploit opportunities in the
    environment
   For the purpose of monitoring, business
    environment may be divided into:
        1. Economic sector
        2. Governmental sector
        3. Technological sector
        4. Socio-demographic sector
        5. Competition
        6. Supplier sector
Economic sector
   State of the economy
   Overall rate of growth
   Cyclical fluctuations
   Inflation rate
   Linkage with the world economy
   Trade surplus/deficits
   Balance of payment situation
Governmental sector
   Industrial policy
   Government programmes and projects
   Tax framework
   Subsidies, incentives and concessions
   Import and export policies
   Financing norms
   Lending conditions of financial institutions
     and commercial banks
Technological sector
   Emergence of new technologies
   Access to technical know-how,
    foreign as well as indigenous
   Receptiveness on the part of
    industry
Socio-demographic sector
   Population trends
   Age shifts in population
   Income distribution
   Educational profile
   Employment of women
   Attitude towards consumption and
    investment
Competition
   Number of firms in the industry and
    their market share (of the top five
    or four)
   Degree of homogeneity and
    differentiation among products
   Entry barriers
   Comparison with substitutes
   Marketing policies and practices
Supplier sector
   Availability and costs of raw-
    materials and sub-assemblies
   Availability and costs energy
   Availability and costs of money
Corporate appraisal
   A realistic appraisal of corporate strengths
    and weakness is essential for
    identification of investment opportunities
    which can be profitably exploited
   The broad areas of corporate appraisals
    are:
       1. Marketing and Distribution
       2. Production and Operations
       3. Research and Development
       4. Corporate Resources and Personnel
       5. Finance and Accounting
Marketing and Distribution
   Market image
   Product line
   Market share
   Distribution network
   Customer loyalty
   Marketing and distribution costs
Production and Operations
   Condition and capacity of plant and
    machinery
   Availability of raw materials, sub-
    assemblies, and power
   Degree of vertical integration
   Locational advantage
   Cost structure
Research and Development
   Research facilities, laboratories and
    equipment, modeling and testing facilities
   Capability of the firm to invest in R&D
   Presence of well known researchers and
    scientists
   Track record of new product
    developments
   Coordination between research and
    operations
Corporate resources and
personnel
   Corporate image
   Clout with governmental and
    regulatory agencies
   Dynamism of top management
   Competence and commitment of
    employees
   State of industrial relations
Finance and Accounting
   Financial leverage and borrowing
    capacity
   Cost of capital
   Tax situation
   Relations with shareholders and
    creditors
   Accounting and control system
    cash flows and liquidity
Scouting for project ideas
   Project managers perform numerous activities to generate
    more and more project ideas
   Some suggestions are:
       Analyze the performance of existing industries
       Observe the inputs and outputs of various industries
       Analysis of Exports and Imports
       Study plan outlays and Government guidelines
       look at the suggestions of Financial and Development
    agencies
       Study social and economic trends
       Study new technological developments
       Explore the possibility of reviving sick units
       Identify unfulfilled psychological needs
       Attend trade fairs
Preliminary Screening
   After a pool of ideas are generated the project manager starts to
    screen them initially
   Some kind of preliminary screening is required to eliminate ideas
    which prima facie are not promising
   Preliminary screening is a process of rejection rather than a
    process of selection
   The following aspects may be looked into:
         Compatibility with the promoter
         Consistency with Government Priorities
         Availability of inputs
         Adequacy of market demand
         Reasonableness of cost
         Acceptable risk level
Compatibility with the Promoter
   Project idea must be compatible with the
    interest, personality and resources of
    entrepreneur
   According to Murphy, a real opportunity
    has three characteristics:
          1. It fits the personality of the
    entrepreneur
          3. It is accessible to him
          2. It offers him the prospect of
    rapid growth and high return on invested
    capital
Consistency with Government
Priorities
   The project ideas must be feasible given the
    national goals and government regulatory
    framework
   The following question may raised in this context:
       Is the project consistent with national goals and
    priorities?
       Are there any environmental effects contrary to
    governmental regulations?
       Can the foreign exchange requirements of the
    project be easily accommodated?
       Will there be any difficulty in obtaining the
    license for the project?
Availability of Inputs
   The following questions are needed to be
    answered:
        Are the capital requirements of the project
    within manageable limits?
       Can the technical know-how required for the
    project be obtained?
       Are the raw materials required for the project
    available domestically at a reasonable cost? If the
    raw materials have to be imported, will there be
    problems?
       Is the power supply for the project reasonably
    obtained from external sources and captive power
    sources?
Acceptability of Risk level
   A project is critically dependent on the
    risk characterizing it
   The assessment of risk is a difficult task,
    and the following factors should be
    considered:
        Vulnerability to business cycle
        Technological changes
        Competition from substitutes
        Competition from imports
        Governmental control over price and
    distribution
Project Rating Index
   Is an evaluation method that helps
    management to carry out the process of
    preliminary screening
   In this method, management identifies
    factors for rating projects and assigns a
    weight to each factor. The projects are
    then measured against these factors and
    assigned a score. If the project gets the
    score below the desired value the project
    is rejected.
Construction of Rating Index
Factors              Factor                Rating                  Factor
                     Weight                                        Score
                              VG-5   G-4   A-3      P-2    VP-1
Technical know-        0.25                  √                      0.75
how
Adequacy of market     0.15                  √                      0.45


Input Availability     0.10           √                             0.40


Consistency with       0.20           √                             0.80
Govt. policies
Reasonableness of      0.30                           √             0.60
cost of raw
materials
                                                    Rating Index    3.00
Source of Positive Net Present
Value
   Project managers prefers to select project ideas that give
    higher returns than the investment made
   The net present value is defined as the present value of the
    future revenues minus future costs
   Sometimes sources of positive net present value acts as
    entry barriers. Hence, an understanding of entry barriers is
    helpful in identifying positive net present value
   There six main entry barriers that result in positive NPV
    projects, namely:
         1. Economies of scale
         2. Product differentiation
         3. Cost advantage
         4. Marketing reach
         5. Technological edge
         6. Government policy

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Module 1 project planning and appraisal

  • 1. Module 1 This module gives an overview of project planning and analysis, and capital budgeting. It is divided into five sections, namely  Capital expenditures: importance and difficulties  Phases of capital budgeting  Generation and screening of project ideas  Facets of project analysis  Resource allocation framework
  • 2. Capital expenditure are those expenditure which are capital in nature The following are the importance of capital expenditure:  They have long term effect  Irreversible in nature  Substantial outlays involved
  • 3. The following are the difficulty involved in capital expenditure decisions: o Measurement problems o Uncertainty o Temporal spread
  • 4. Capital budgeting is a complex process which may be divided into five phases: Planning Analysis Selection Implementation Review
  • 5. Planning  Articulation of firms broad investment strategy type of investment identification of individual project opportunities  Generation and screening of project proposals Prima facie worthwhile to justify feasibility study what aspects of project are critical to study
  • 6. Analysis  A detailed analysis of the marketing, technical, financial, economical, and ecological aspects  Focuses on gathering, preparing and summarizing relevant information  The stream of cost and benefits can be defined
  • 7. Selection  Is the project worthwhile?  Wide range of appraisal criteria is used to judge the worthiness of a project  Such criteria are divided into non- discounting and discounting technique
  • 8. Implementation  Refers to conversion of blue print into reality  In case of industrial project, implementation involves setting of manufacturing facilities Project and engineering design Negotiations and contracting Construction Training Plant commissioning (starting up the plant)  Translating an investment proposal into a concrete project is a complex, time-consuming and risky task  For expeditious implementation at a reasonable cost, the following are helpful: Adequate formulation of Project Use of the principles of Responsibility Accounting Use of Network Techniques
  • 9. Review  Performance review should be done periodically to compare actual performance with the projected performance  Feedback device is useful in in several way: how realistic were the assumptions provides a documented log of experience that is highly valuable in future decision making suggests corrective action to be taken in the light of actual performance helps in uncovering judgemental biases induces a desired caution among project sponsors
  • 10. Generation and screening of project ideas  Generation of ideas  Monitoring the environment  Corporate appraisal  Scouting for project ideas  Preliminary screening
  • 11. Generation of project ideas  The search of promising ideas is the 1st step towards establishing a successful venture  The key success of any venture is getting the right idea at right time  Identification of such opportunities requires imagination, sensitivity to environmental changes, and realistic assessment of what the firm can do  significant technological breakthroughs, combining existing fields of technology or offering variants of present products or services, periodic SOWT analysis, fostering conductive organizational climate to tap the creativity of employee facilitates the generation of ideas
  • 12. Monitoring the Environment  Promising investment idea enables a firm/entrepreneur to exploit opportunities in the environment  For the purpose of monitoring, business environment may be divided into: 1. Economic sector 2. Governmental sector 3. Technological sector 4. Socio-demographic sector 5. Competition 6. Supplier sector
  • 13. Economic sector  State of the economy  Overall rate of growth  Cyclical fluctuations  Inflation rate  Linkage with the world economy  Trade surplus/deficits  Balance of payment situation
  • 14. Governmental sector  Industrial policy  Government programmes and projects  Tax framework  Subsidies, incentives and concessions  Import and export policies  Financing norms  Lending conditions of financial institutions and commercial banks
  • 15. Technological sector  Emergence of new technologies  Access to technical know-how, foreign as well as indigenous  Receptiveness on the part of industry
  • 16. Socio-demographic sector  Population trends  Age shifts in population  Income distribution  Educational profile  Employment of women  Attitude towards consumption and investment
  • 17. Competition  Number of firms in the industry and their market share (of the top five or four)  Degree of homogeneity and differentiation among products  Entry barriers  Comparison with substitutes  Marketing policies and practices
  • 18. Supplier sector  Availability and costs of raw- materials and sub-assemblies  Availability and costs energy  Availability and costs of money
  • 19. Corporate appraisal  A realistic appraisal of corporate strengths and weakness is essential for identification of investment opportunities which can be profitably exploited  The broad areas of corporate appraisals are: 1. Marketing and Distribution 2. Production and Operations 3. Research and Development 4. Corporate Resources and Personnel 5. Finance and Accounting
  • 20. Marketing and Distribution  Market image  Product line  Market share  Distribution network  Customer loyalty  Marketing and distribution costs
  • 21. Production and Operations  Condition and capacity of plant and machinery  Availability of raw materials, sub- assemblies, and power  Degree of vertical integration  Locational advantage  Cost structure
  • 22. Research and Development  Research facilities, laboratories and equipment, modeling and testing facilities  Capability of the firm to invest in R&D  Presence of well known researchers and scientists  Track record of new product developments  Coordination between research and operations
  • 23. Corporate resources and personnel  Corporate image  Clout with governmental and regulatory agencies  Dynamism of top management  Competence and commitment of employees  State of industrial relations
  • 24. Finance and Accounting  Financial leverage and borrowing capacity  Cost of capital  Tax situation  Relations with shareholders and creditors  Accounting and control system cash flows and liquidity
  • 25. Scouting for project ideas  Project managers perform numerous activities to generate more and more project ideas  Some suggestions are: Analyze the performance of existing industries Observe the inputs and outputs of various industries Analysis of Exports and Imports Study plan outlays and Government guidelines look at the suggestions of Financial and Development agencies Study social and economic trends Study new technological developments Explore the possibility of reviving sick units Identify unfulfilled psychological needs Attend trade fairs
  • 26. Preliminary Screening  After a pool of ideas are generated the project manager starts to screen them initially  Some kind of preliminary screening is required to eliminate ideas which prima facie are not promising  Preliminary screening is a process of rejection rather than a process of selection  The following aspects may be looked into: Compatibility with the promoter Consistency with Government Priorities Availability of inputs Adequacy of market demand Reasonableness of cost Acceptable risk level
  • 27. Compatibility with the Promoter  Project idea must be compatible with the interest, personality and resources of entrepreneur  According to Murphy, a real opportunity has three characteristics: 1. It fits the personality of the entrepreneur 3. It is accessible to him 2. It offers him the prospect of rapid growth and high return on invested capital
  • 28. Consistency with Government Priorities  The project ideas must be feasible given the national goals and government regulatory framework  The following question may raised in this context: Is the project consistent with national goals and priorities? Are there any environmental effects contrary to governmental regulations? Can the foreign exchange requirements of the project be easily accommodated? Will there be any difficulty in obtaining the license for the project?
  • 29. Availability of Inputs  The following questions are needed to be answered: Are the capital requirements of the project within manageable limits? Can the technical know-how required for the project be obtained? Are the raw materials required for the project available domestically at a reasonable cost? If the raw materials have to be imported, will there be problems? Is the power supply for the project reasonably obtained from external sources and captive power sources?
  • 30. Acceptability of Risk level  A project is critically dependent on the risk characterizing it  The assessment of risk is a difficult task, and the following factors should be considered: Vulnerability to business cycle Technological changes Competition from substitutes Competition from imports Governmental control over price and distribution
  • 31. Project Rating Index  Is an evaluation method that helps management to carry out the process of preliminary screening  In this method, management identifies factors for rating projects and assigns a weight to each factor. The projects are then measured against these factors and assigned a score. If the project gets the score below the desired value the project is rejected.
  • 32. Construction of Rating Index Factors Factor Rating Factor Weight Score VG-5 G-4 A-3 P-2 VP-1 Technical know- 0.25 √ 0.75 how Adequacy of market 0.15 √ 0.45 Input Availability 0.10 √ 0.40 Consistency with 0.20 √ 0.80 Govt. policies Reasonableness of 0.30 √ 0.60 cost of raw materials Rating Index 3.00
  • 33. Source of Positive Net Present Value  Project managers prefers to select project ideas that give higher returns than the investment made  The net present value is defined as the present value of the future revenues minus future costs  Sometimes sources of positive net present value acts as entry barriers. Hence, an understanding of entry barriers is helpful in identifying positive net present value  There six main entry barriers that result in positive NPV projects, namely: 1. Economies of scale 2. Product differentiation 3. Cost advantage 4. Marketing reach 5. Technological edge 6. Government policy