Rosanna Lopes
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The document provides guidance on how to start an affiliate marketing channel for an ecommerce business. It explains that affiliate marketing involves customers clicking on affiliate links or ads to make purchases from an online shop, with the affiliates then receiving a commission. The document outlines different types of affiliates to work with and how to recruit, motivate, and manage affiliates to help grow affiliate marketing revenue over time.
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Rosanna Lopes
- 1. How to start your Affiliate Marketing Channel as an Ecommerce business
- 5. 3. Affiliate gets a commission 1. Customer goes to Affiliate Site and clicks on an ad/ link to your online shop 2. Customer buys something on your online shop (within x days) Affiliate Marketing
- 6. $6.8 Billion Marketing spend by 2020 Accounting for an average of 15% - 20% of their revenue 90% of companies with $200M+ in Revenue have an Affiliate Marketing channel 6
- 7. 7 Is my business ready for Affiliate Marketing?
- 15. 15 Affiliate types ▫ Display ▫ Email ▫ Retargeting (display and email) ▫ Forums ▫ Social shopping sites ▫ Paid search ▫ Shopping portals or directories ▫ Social networks ▫ Video/ youtube ▫ Audio/ Podcastideo/ youtube ▫ Audio/ Podcast
- 16. What is so different about Affiliate Marketing? Because of the commission element, the affiliate channel is completely different from other channels. It’s human and has a different dynamic. Since you only pay the affiliate afterwards, you can’t make demands and you rely on a good relationship to work together.
- 17. In House Software Networks • It’s cheaper • You’re the boss, so you don’t play by anyone’s rules • You don’t have to weed out the shit affiliates if you’re the one approaching them, or just a lower number of affiliates to look through • You have a more personal relationship with your affiliates • The affiliates are already there and it’s easier to get them on board • Functionality is often in good order • You get support from the network • Payment of affiliates is often easier
- 18. In House Software Networks ▫ Hasoffers ▫ Offerslook ▫ Tapfilliate ▫ Post Affiliate Pro ▫ LeadDyno ▫ Refersion ▫ Idev ▫ Plugins for wordpress ▫ Analytics ▫ Self built ▫ Commission Junction ▫ Rakuten Linkshare ▫ Shareasale ▫ Zanox/ Affiliate window ▫ Tradedoubler ▫ Tradetracker ▫ Clickbank ▫ Avangate ▫ Flexoffers ▫ JVzoo ▫ Webgains
- 19. - Monthly fees and Minimum retainers - Startup Fees - Override - Commission
- 20. Sale of €100 Affiliate Commission 10% €10 Network Override 30% €3 Total Commission Paid €13 Minimum retainer
- 21. Now what? • Decide what your Goal is (New Customers, Returning Customers, Just revenue, Leads etc) • Competitive research and set up your commission rates and conditions (cookie windows, offercodes, rules etc) • Create a commission structure that best supports your goal and is still competitive. • A process that takes care of tracking and validating the sales (have sales been paid, has the product been returned etc) • Clear program rules about what is allowed and what isnt • Landingpages, links • Banners • Productfeed
- 22. How to recruit new Affiliates • Create an affiliate page on your site • Get the network to provide you with a list of top and niche Affiliates that would be appropriate for your program • Give a higher launch Commission for 1 month • Go to conferences • See who’s promoting competitors • Search for the biggest affiliate types
- 23. What do affiliates want so they stay motivated? • Money (extra commission • Exclusive content, or and Exclusive discount for their audience • Insider info about new releases or the industry • Good, personal responses. • Be fair
- 24. How to keep growing • Measuring is key – Understand the results and keep trying to recruit. If revenue is down because maybe traffic, Conversion rate or Average order value is down, dig deeper and try to understand why. • Keep affiliates informed, tell them about launches, new landingpages, new banners • Reward good behaviour, send a gift or perks