All mass media was new media once

1. impact of new
mediahistorical perspective
an

2. The first
printing press
with moveable type
in Europe

3. JOHANNES GUTENBERG,
1439

4. CREATIVE IMPACT
new media forms
the novel
the newspaper
the magazine
comics & graphic
novels

5. SOCIAL IMPACT

6. Martin Luther
95 Theses published
throughout Europe

7. the spread of ideas
the end of deference
the reformation
the enlightenment
literacy
science

8. THOMAS
EDISON,
1877
SOUND
RECORDING

9. The Victrolaoffered recordings of famous performers
and orchestras for the first time

10. John & Alan
Lomax
1908 - John Lomax
recorded a black saloon
keeper in San Antonio
singing “Home on the
Range” on an Edison
cylinder. Lomax and his son
Alan would record 10,000
songs for the Library of
Congress Archive of the
American Folk Song.

11. SOCIAL IMPACT
the spread of musical cultures
the globalisation of
American youth culture
youth movements

12. CREATIVE IMPACT
pop music itself!
the record album
the single

13. RADIO
MARCONI, 1896

14. REGINALD FESSENDEN
FIRST AUDIO
BROADCAST (1900)
FIRST BROADCAST
OF MUSIC OVER
THE RADIO (1906)

15. Fessenden’s transmitter
1906

16. In 1920,
there were
no radio
stations as
we know
them

17. In 1922, there
were over 600!

18. SOCIAL IMPACT
spread of ideas
expanded sense of society
voices from far away
live experience of pivotal
events

19. CREATIVE IMPACT
new media forms
news package
radio drama
documentary
top 40

20. THE HOME VIDEO RECORDER
1971

21. SOCIAL IMPACT
home recording
time shifting
more choice
new copyright laws
more porn

22. CREATIVE IMPACT
new media forms
‘straight to video’
home video
boxed sets

23. DIGITAL PHOTOGRAPHY
1975
Steven Sasson

24. SOCIAL IMPACT
almost no event goes
unrecorded
photography more popular
than ever
copyright issues
legal issues

25. CREATIVE IMPACT
photo sharing sites
‘photoshopped’
growth of the self shot
everybody is a photographer

26. Compact Cassette
1963
home recording
mix tapes
bootlegs
portable music

27. Personal Stereo
1979

28. SOCIAL IMPACT
anti-social impact?

29. What has been the social,
creative, and political impact
of…
blogging?
facebook?
twitter?
computer games?
smartphones?
digital TV…?