The proliferation of local deal content is allowing for new business models. Clip provides its mobile local deals platform to publishers, directory and media companies to better monetize their mobile assets.

1. Mobile
Local
Deals
Pla.orm
Engagement
From
Click
to
Cash
Register.

2. Clip
is
Set
to
Become
the
AdMob
for
Local
Offers

3. Mobile
Local
Deal
Pla-orm
as-­‐a
Service
Media
Companies
Aggregators
Local
Sales
and
Marke8ng
The
prolifera8on
of
local
deals
is
Directory
Services
Deal
of
The
Day
Sites
allowing
for
new
distribu8on
models.
Merchant
Services
Brands
The
Clip
deal
Get
local
deals
on
the
database
and
mobile
apps
you
use
every
SDK’s
will
provide
day.
“Local
Deal”
func8onality
for
a
growing
network
of
mobile
publishers.

4. Following
the
Dollars
–
Deal
Publisher
Revenue
Model
Brick
&
Mortar
Revenue
Breakdown
Pay
on
Performance
Business
Buys
0.25
–
0.75
Cost
Per
Unique
Loca8on-­‐Based
Deal
Publisher
=
40
%
Impression
and
Ability
To
Cap
Mobile
Marke8ng
Deal
Network
=
30
%
Monthly
Impressions
Mobile
Property
=
30%
From
a
Deal
Publisher
Deal
Local
Business
Media
Aggrega8on
Directory
or
Marke8ng
Company
Company
Pla-orm
40%
40%
40%
Coupon
Uptake
on
a
3rd
If
Deal
Publisher
party
app
en8tles
Deal
owns
Mobile
Publisher
to
40%
Revenue
Property
where
share
and
Mobile
impressions
occur,
Property
Owner
to
30%
Revenues
Rev
Share
Combine
to
70%
30%
30%
30%

5. Following
the
Dollars
–
Deal
of
the
Day
Revenue
Model
Deal
Crea8on
Deal
of
the
Day
Pla-orms
Sites
Deal
of
the
Day
sites
Revenue
Breakdown
CPA
Commission:
25%
of
integrate
to
expand
Value
of
Deals
Purchased
reach
and
allow
for
Deal
Network
=
50
%
through
the
Clip
Local
Offers
mobile
deal
Mobile
Property
=
50%
Network
discovery
and
purchase
50/50
Rev
Share
with
Publishers
where
a
“Deal
Purchase”
Occurs
50%
50%
Integra8on
with
PayPal
or
other
m-­‐payment
solu8on
to
promote
easy
mobile
transac8ons.

6. An
Industry
Leading
LBS
Pla-orm
Clip
Mobile
has
built
a
pla-orm
to
deliver
loca8on-­‐based
content
to
iPhone,
Android
and
Blackberry
apps.
With
over
2
years
of
development
behind
our
deal
aggregator
apps
(Clip
Mobile),
we
have
become
experts
on
using
loca8on-­‐based
content
to
improve
the
mobile
experience
and
further
engage
customers.
If
you
are
a
brand,
retailer,
content
publisher
or
property
manager
you
already
know
you
need
a
strong
mobile
strategy.
Building
apps
is
not
the
right
solu8on
for
everyone,
but
those
embarking
on
an
app
strategy
must
create
mobile
experiences
that
create
value
for
the
end
user
and
build
brand
engagement
with
their
target
market.
The
challenge
is,
how
to
achieve
the
end
goal
on
8me,
on
task
and
on
budget?
We
offer
co-­‐branded,
white-­‐label
and
custom
solu8ons
that
leverage
our
exis8ng
loca8on-­‐based
discount
pla-orm
and
exper8se
in
building
compelling
mobile
experiences.

7. Coupon
Management
System
The
web-­‐based
API
allows
marketers
to
quickly
and
easily
create
offers
from
any
computer
with
an
internet
connec8on.
Automate
go-­‐live
and
expira8on
dates,
associate
offers
to
one
or
many
loca8ons,
and
enforce
usage
restric8ons
through
the
simple
form-­‐based
system.

8. Coupon
Management
System
The
CMS
tracks
gross
impressions
and
unique
users
viewing
each
offer.
Impressions
and
redemp8ons
can
be
tracked
to
a
specific
store
loca8on.
Simple,
XML-­‐based
API
for
integra8on
to
exis8ng
front-­‐ends
or
parallel
services.

9. User
Loca8on-­‐Data
The
system
collects
a
robust
set
of
user-­‐loca8on
data
for
clients.
This
informa8on
allows
for
further
targeted
marke8ng
analysis,
mapping
consumer
density
etc.

10. An
Industry
Leading
LBS
Pla-orm
Features
• Manage
an
unlimited
number
of
merchants,
retail
loca8ons,
&
coupons
• Set
up
affiliate
and
merchant
accounts
to
allow
self-­‐service
• Automa8cally
geocode
addresses
• Ac8vate
&
deac8vate
coupons
in
real-­‐8me
• Set
up
expira8on
dates
&
go-­‐live
dates
• Associate
coupons
with
specific
loca8ons
&
manage
complex
groupings
• Automa8cally
enforce
usage
restric8ons,
including
limited
use,
8me-­‐of-­‐day,
or
day-­‐of-­‐week
• Generate
detailed,
real-­‐8me
analy8cs
including:
views,
click-­‐throughs,
demographics,
loca8on,
and
more
• Simple,
XML-­‐based
API
for
integra8on
with
other
front-­‐ends
or
parallel
services
• Plus,
numerous
other
features
and
upgrades
that
can
be
implemented
upon
demand
(e.g.
barcode
support
or
integrated
billing)

11. Local
Offers
Are
Most
Valuable
To
Local
Shoppers
In
2010,
more
than
5-­‐million
Canadians
will
use
their
Smartphone
to
do
more
than
talk,
text
and
email.
A
robust
market
for
mobile
services
is
forming
in
Canada.
A
recent
report
published
by
Juniper
Research
on
Mobile
Marke8ng
and
Retail
Strategies
forecasts
that
the
market
for
mobile
coupons
is
set
to
double
by
2012
to
$4
billion.
Borrell
Associates
published
a
report
on
mobile
marke8ng
in
April
2010,
and
forecasted
coupons
as
the
early
driver
for
growth
of
about
84
percent
a
year
through
2014,
from
a
$2.7
billion
market
in
2009
to
$57
billion.
$2BB
projected
spend
in
loca8on-­‐based
marke8ng
by
2014
from
the
current
$400MM
according
to
BIA/Kelsey,
a
57%
CAGR.

12. How
it
Works
Clip
is
a
Leader
in
a
Market
Set
for
Massive
Growth.
We
have
built
a
loca8on-­‐based
mobile
pla-orm
that
aggregates
and
delivers
dynamic
content
to
Apple,
Android
and
Blackberry
devices.

13. About
Clip
•
Clip
has
been
opera8ng
for
1
year
and
has
amassed
11,000+
Users
in
Canada.
Served
70K+
coupon
impressions
in
Yr.
1.
Market
leader
in
Canada.
•
Currently
working
with
200+
merchants
including
top
8er
brands
such
as
Quiznos,
Dominos,
Roots,
Whole
Foods
and
others
in
pipeline
for
2011.
•
Experienced
team
of
technologists
who
can
build
and
adapt
amazing
technology
to
suit
your
needs.
•
SDK
and
apps
available
on
3
most
popular
Smartphone
devices.
•
“Perfect
storm”
of
market
opportunity.
Urgency
for
partners
to
mobilize
deal
assets.

14. Please
contact
us
for
more
informa8on
about
integra8ons,
features
and
pricing.
David
Offierski
(416)
886-­‐7245
do@clipmobile.ca
@clipmobile
Clip
Mobile
Inc.
was
selected
by
IDC
Research
as
one
of
10
Mobile
Companies
to
Watch
in
2010
All
references
herein
are
made
to
Clip
Mobile
Inc.
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document
and
the
accompanying
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contain
informa8on
proprietary
to
Clip
Mobile
Inc.
provided
solely
for
the
purpose
of
evalua8ng
Clip
Mobile
Inc.
as
an
investment
opportunity.
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must
be
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as
strictly
confiden8al
and
may
not
be
disclosed,
either
in
whole
or
in
part,
to
any
party
not
directly
involved
in
the
decision
of
whether
to
par8cipate
in
this
offering.
This
document
is
not
intended
for
general
circula8on
or
publica8on
and
as
such
no
part
of
this
document
may
be
reproduced
in
any
manner
whatsoever
without
the
writen
permission
of
Clip
Mobile
Inc.
This
document
does
not
cons8tute
a
prospectus,
offering
memorandum
or
public
offering.
No
guarantees
are
made
or
implied
with
regards
to
the
investment.
It
should
be
noted
that
no
security
commission
or
regulatory
authority
has
reviewed
this
document.
©
Clip
Mobile
Inc.
2010
All
Rights
Reserved