Head of Communications Charlotte Speedy's notes on the importance of PR and how to create buzz around a story.
For more information about animal welfare, see www.icawc.org
47. Parts Of The Puzzle At Dogs Trust Post Dogs Trust Pre Dogs Trust
48. Details of dramatic rescue E.g. how was the dog rescued, were members of the public involved, what did Centre staff do? Asking for help E.g. Centre urgently needs bedding, volunteers, extra food, toys etc. Area Related Dog ā Londonās prettiest / ugliest/friendliest/ biggest/smallest/cutest dogā The health benefit of dogs Dogs with health conditions E.g. 3 legged or deaf dogs who are doing well despite their ailment Link to Topical Events E.g. Sports, films, award ceremonies Support from Corporate/ Celebrity Partners Unusual breeds, sizes colours, crosses, weight E.g. The smallest dog next to the largest dog Litters of Puppies E.g. Do they an unusual story, funny names, are they being hand reared, is it a very large litter? Old Dogs E.g. Longer term residents, The oldest dog at the centre, older dogs with older people Funny/Topical Dog Names E.g. Named after things linked to the seasons & events [Noel & Holly at Christmas] Famous singers, celebrities, sports stars Cute /Brave Stories E.g. Dogs who are best friends with other dogs or other animals, loyalty to owner, bravery, Anniversaries/ Reasons to Celebrate E.g.. Staff member celebrating long service, 1000 th dog rehomed Centre Events E.g. Open days, bring a dog a Christmas dinner Link back to the work of Dogs Trust Sponsor a dog, microchipping, neutering, education, responsible dog ownership, fundraising Educating Dog Owners of Tomorrow PR IDEAS