Proven strategies I used to grow my LinkedIn connections to +10k within 4 months. Learn how to better use Big Email Data and analytics to solve your LinkedIn growth hacking challenges in 2017. You’ll discover how to use LinkedIn and Big Email Databases to understand your local and global customers, identify high-potential prospects, and get fresh findings on how to use Geodemographic data you already have to grow your LinkedIn Connections and business prospects.
Topics covered: Data Science, Analytics, Geodemograpics Data Mining, Profile Page Optimization, Social Selling & Much More.
Quick primer 2: How to Skyrocket your LinkedIn connections wih Big Email Database Analytics
1.
2. JANUARY 2017
Coupon code: LI678JAN31
http://678linkedin.com/index.php/courses
Learn how to better use Big Email Data and analytics to solve your business challenges in 2017. You’ll discover how
to use LinkedIn and Big Email Databases to understand your local and global customers, identify high-potential
prospects, and get fresh findings on how to use Geodemographic data you already have to build your LinkedIn
Connections and business prospects.
Trainer: Daniel Oherein (Windhoek, Namibia)
https://www.linkedin.com/in/doherein
Additional special skills: Geodemographics, Cluster Analysis, GeoDa, Marketing analytics, Primary sources
of Geodemographics data, Census and Households Surveys, Poverty Mapping, Marketing Research and
Analytics, Customer insight, Customer profiling, Customer behaviour and Customer segmentation, Target
marketing, Geographic trade area analysis, and much more.
3. QUICK PRIMER 2:
How to Skyrocket your LinkedIn
connections with BIG Email Database
Analytics
Daniel Oherein – January 2017
Quick contents
Part 1 ............................................................................................................................................................5
Introduction to LinkedIn Profile Optimization ...........................................................................................5
A recap from of the story of chicken and egg............................................................................................7
Part 2 ......................................................................................................................................................10
The purpose of profile page optimization............................................................................................10
Understand your audience................................................................................................................11
Put a face to your name and profile page........................................................................................12
Headline Section ................................................................................................................................16
Contact section ..................................................................................................................................19
Vanity (Public) URL Section ...............................................................................................................19
Summary Section to tell your professional story.............................................................................20
The visual sections .............................................................................................................................22
Experience, Honours and Awards.....................................................................................................25
Skills and Endorsements Section ......................................................................................................27
Interest section ..................................................................................................................................28
....................................................................................................................................................................29
Voluntary and Cause Section ............................................................................................................31
Part 3...........................................................................................................................................................33
Optimization of your invitation to connect..............................................................................................33
Principle 1: Be promiscuous with whom to invite ...............................................................................35
Preparing your LinkedIn account for sending out invitation ..............................................................36
Be Caution when loading email contacts........................................................................................43
4. Understanding how LinkedIn handles invitations to connect ............................................................49
Avoiding “I don’t Know” (IDK)...........................................................................................................50
What to do when uploading email contacts file didn’t work .............................................................53
Principle 2: Create a Critical Mass of Followers...................................................................................54
How to be in the top 1% of Linked Profile views? ...................................................................................55
Importance of ranking in the top 1% of profile views .........................................................................60
Source of knowledge and inspiration to others...................................................................................60
Tricks and cheats on how to push your ranking to #1 in profile views ..............................................63
Principle 3: Get clean targeted .............................................................................................................64
Case study: How to generate targeted LinkedIn leads with interest in stocks and FOREX trading......64
How to download and use the 1 million email database of FOREX traders...........................................70
Part 4 ..........................................................................................................................................................72
Introduction to social selling with your LinkedIn connections.................................................................72
Summary and recommendations .............................................................................................................75
5. Part 1
Introduction to LinkedIn Profile Optimization
To be successful in social selling with your LinkedIn account,
you should include only relevant information in your profile
that will make viewers hire you for your skills, for what you
said you are, or for them to buy products and services from
you. Your LinkedIn profile page is like your shop were
people work in and out, asking you what exactly you can do
to help satisfy their job searching or business needs.
When people talk about profile optimization, what comes to most people’s
mind is the aesthetic enhancements of their profile page or what is normally called
profile page makeover. My own take on the subject is different. Profile
optimization involves all the necessary things that you must put in place to make
your profile page support and help your LinkedIn connections or followers so that
they able to excel like yourself on LinkedIn in the following ways:
a) In growing their own connections up to 30,000,
b) In attracting the right professional peers and quality leads;
c) In being visible and successful on LinkedIn;
d) In becoming the thought leader in their own network;
e) In helping them to get to the top 1% in previews in their brands.
In a nutshell, an optimized LinkedIn profile page should provide step-by-step
guide on how other people in your network can replicates the exact steps you took
6. to make it to the top 10 of 1% profile views among your brands or professional
peers and connections as shown below.
When your profile page is truly optimized, people accepting invitation to
join your network should already be sold over, that you can help them to make it
to the top 1% in profile views. When they accept your invitation to connect with
them, they will be looking up to you as a thought leader or source of expertise and
knowledge, or a person with the right skill in your brand profession. They will be
looking on to you as an authority, with added information and LinkedIn skills that
will help put their skills, consultancy services, or products and services in front of
1000s of LinkedIn users.
For this to happen, you must have the skills and resources to carry out the
following activities.
7. a) Optimize your invitations for people to connect with you on LinkedIn;
b) Optimize your profile page to make your invitations accepted;
c) Optimize your social communications and engagements with those that have
accepted your invitation to connect.
A recap from of the story of chicken and egg.
In my presentation on “Proven expert-views on how to get employed, hired
or sell anything on LinkedIn in 2017” (see my LinkedIn profile
https://www.linkedin.com/in/doherein to download), I said that success in
LinkedIn is like the story of the chicken and egg. In the presentation, I also
introduced the concept of how LinkedIn is like a Big Geodemographic Database
of professionals and businesses for database marketing and segmentations.
Customer contacts that you can bring into LinkedIn could be assembled
from email, blog, lead and social contacts, etc. Alternatively, you can build it from
the scratch using the contacts brought into LinkedIn database by other users. This
is where they make money with the social platform as they expect you to be making
use of their social marketing and lead prospecting tools such as Sales Navigators,
InMail, etc.
The concept is simple. If you are going to get a job,
bring your own databases of potential employers in the
profession(s) or field of interests; and use LinkedIn
business tools to be showcasing to them how good you
8. and how your expertise can help them grow their
business and profits.
Alternatively, you use LinkedIn infrastructure and
existing Geodemographic database of employers,
decision makers, managers and businesses in your area
of interest(s) to locate them and start engaging them on
why they should employ you because of your skills.
If you have good skills to be bring in your own databases of your potential
employers and use LinkedIn tools to find them. Also, if you have the ability to sell
your skills to them, you should not find it difficult to get employers on LinkedIn.
Often at times most people do not have their own databases and/or the skills
to use LinkedIn infrastructure and social selling tools to find the right employers
in need of their skills.
9. What do you focus on first? Do you start learning how to use LinkedIn to
bring your own huge databases of potential customers from your emails, blogs,
social contacts, etc., into their platform for market analysis and segmentation of
your potential employers or buyers of your products and services?
Or do you start learning first how to use their market segmentation analytical
tools to find your potential employers or customers?
The same question should be ask when you are trying to optimize your
LinkedIn profile in attracting potential employers or clients. Do you start attracting
your potential clients without putting in place a profile page that is able to convince
your invitees to accept your invitation, and also follow your Call to Action (CTAs)
and resources you have made available to them to be as good as you are?
In this Quick Primer 2 you will learn how to deal with the two problems
almost simultaneously, starting with Profile Page Optimization.
10. Part 2
The purpose of profile page optimization
Don’t be put off with the word “optimization,” thinking that it will require
you to learn special programming codes as in web page optimization for Search
Engines. It simply means what you need to write on your profile page that will
bring your professional story to life for your visitors to become part of your
connections. Others call this exercise profile makeover.
Since more and more people are now turning to LinkedIn to learn more
about potential business contacts or recruit people with the right skills and talents,
you should use your profile page to position yourself as an expert in your
profession, brand, discipline or business. This will unlock more opportunities to
build new business-driving relationships with other people. Using my own page
makeover, In this Quick Primer I will show you the most important areas of my
profile page makeover that skyrocketed me to the Top 1% in profile views in the
following order.
1. Understand your audience
2. Put a face to your name and profile page
3. Headline Section
4. Contact section
5. Vanity (Public) URL Section
6. Summary Section to tell your professional story
7. The visual section
8. Experience, Honours and Awards
9. Skills and Endorsements Section
11. 10. Voluntary
11. Interests
Understand your audience
LinkedIn profile optimization is really about telling your own success story
and why people should hire you or should be consulting you for your skills.
Therefore, the way you tell your story should depends on whose attention you are
trying to grab, and what you want people to take home after they view your profile.
Whether it’s potential employers, customers, new business partners, job
candidates, or other useful business contacts; understanding your audience will
help you tailor your LinkedIn profile optimization to speak directly to them. In
other word, the story you tell with your profile page is not really about you or your
academic achievements. Rather, it is about what your viewers (visitors) should be
like on LinkedIn after they have joined your network and responded to your Call-
To-Action. You do this by showing them how you planned to enable them to
succeed on LinkedIn.
In my own case, my interest is in helping any LinkedIn user to make it to
the top 1% of their brands on LinkedIn by providing high in demand LinkedIn
skills in the areas of Data Science, Analytics, Geodemograpics Data Mining,
Profile Page Optimization, and Social Selling & Much More! Where and how I do
12. this is conveyed and made known to every visitor who come to view my profile
immediately with my headline banner as shown above.
Put a face to your name and profile page
Use good looking professional and business-like avatar of yourself. The
reason for this is that you want people to trust you that you are real. Including a
professional photo in your profile brings your story to life and attracts more
attention on LinkedIn than using avatar that is not your real picture, the example
shown below.
LinkedIn studies shows that members with profile photos receive 14 x more
profile views than those without. Though, this is not always the case as I know few
people who ranks top 1% without their avatar showing their real faces. While the
above profile images may say something about data analysis adding my face to it,
could look more inviting or convincing.
13. This is what usually happened when LinkedIn send out invitation emails on
your behalf to other people so that they may connect with you. They also include
an avatar of your with short profile description of your skills or what you can offer
to the people that you are inviting. Thus, they advertise your skills upfront to the
people you may not have met in the past. This is like helping you to put your
business cards or handbills or classified ads right in front of hundreds of thousands
and even millions of people that you are inviting to connect with you. An example
of email people receives from LinkedIn when they send out invitations to people
to connect with you is shown below.
14. This is a big opportunity if you have huge email list that you are using to
invite people. They will either accept the invitation or click on :view profile” to
reject your invitation or report you as “I Don’t Know.”
Whichever is the case, the people receiving your invitation will end up to
view your profile page. If they had initial suspicion about whether they know you
or not, your avatar and background image can help diffused their intention to click
“I Don’t Know,” when they view your profile. Good and true avatar, background
image and your headline can help to win them over to accept your invitation. You
can choose from LinkedIn’s gallery custom background image to use in your
profile page.
15. Though, using free background images that LinkedIn provide may look
good to new LinkedIn users, sooner than you started getting experiencing in using
LinkedIn, you will found other people using the same background. Since I am
branding myself, I thought I should also use background image that talks of my
willingness to accept invitations, business calls and help from my profile visitors.
A Good avatar and background image of yourself thus, can greatly reduce
your chances of getting “I Don’t Know” when you send out invitation for people
to connect with you. An invitation with a good picture and headline of yourself is
what people you invites to connect with you usually see first. I have discussed how
16. this tip has helped me to greatly increase my connections and of cause profile views
in one article I published on LinkedIn. I recommend that you should also read it.
Here is the link to the article: https://www.linkedin.com/pulse/making-big-money-
your-linkedin-profile-views-daniel-oherein?trk=prof-post
Headline Section
To me this section is one of the most important part of your profile page.
Take your headline to be a replica of your business card. However, it should
actually do more than having your tile and job position. It is also your digital
classified ad to convey what you are able to do to help your viewers. It should
concisely speak to your viewers the kind of help they should expect from you
should they join your network.
It took me a while to come up with my firebrand headline. The idea of what
I can offer to +460million LinkedIn users finally came to me after I have done
enough researches, tested my skills and my claims of helping B2B grow LinkedIn
leads and make it to top 10 in profile views. My former headline was something of
position or job functions as follows.
I also study headlines of leaders in LinkedIn, thereafter, I recrafted my final
headline as shown below.
17. Anyone who is interested in growing LinkedIn connections and business
leads, which of cause most businesses are always looking for such opportunities
will pulse, when they see my headlines via my email invitation for them to connect.
The headline also briefly mentioned that I am in the Top 1% LinkedIn growth
hackers, and I have expertise also in in FOREX investment and Fractal Financial
management.
Did the changes in my headline had immediate impact? Yes it did.
My old headline only pushed my profile views to the top 2% and in number
131 out of 8,467 connections.
On the hand the same week I finished designing this course and
implementing all that I have discussed in it, my profile page moved astronomically
to the top 1% and in number 3 out of 10,466 connections.
Everyone on LinkedIn need leads and huge connections in order to be ranked
high and have many page views, which in turn leads to sales. Given the user base
18. of over 460 million professionals, and the fact that it’s a source of 80% of B2B
social media leads, LinkedIn’s prominence in the B2B industry will not
change any time soon. My headline and service focus, therefore, addresses
business needs of almost everyone who is using LinkedIn platform now and will
be using it in the future to look for employment or to grow their business. The
headline is relevant to my industry or brand which is helping B2B grow leads or
business connections.
Since what you want to be providing on LinkedIn may not necessarily be in
the same industry that I am in, the best bet is to visit profiles of those people ranked
in the Top 1% in your connections to see how they craft their headlines. This may
give you a good idea of how to write yours. Below is an example of the headline
of the person ranked #1 in the Top 1% of my network, where I crafted the idea of
LinkedIn growth hacker from.
There is a high demand for people with skills that can help
others to make it to the top 1% of profile views among their
LinkedIn. Therefore, if you possess the same skill like I do,
(LinkedIn profile optimization), you shouldn’t be unemployed.
Just adjust your business focus and start helping others by
providing train on how to make it to the top 1%
19. Contact section
This is the section you will need to include as much as possible how
people can contact you. Professionals know how to use this section, so if
you want them to reach out to you, include all your relevant contact details
here.
Vanity (Public) URL Section
Your vanity URL is your LinkedIn web address that you give out to
people to visit your LinkedIn profile in your offline and online marketing.
This URL may initially consist of numbers, however, you can change the
numbers to suit you. It is always advisable to use easy to remember name.
20. For example using your full name instead of numbers as your custom URL
is considered as a good practice to ensure more visibility, and make it easier for
people to remember how to find you on LinkedIn. I use the same vanity URL for
my Facebook and LinkedIn accounts.
Summary Section to tell your professional story
There will be a time where you may be having 100s of people coming to
view your profiles every day. They came because when you sent out email
invitation to connect, they saw you catching headline of how you can help them.
Therefore, the summary section of your profile page is where you will capture
them to become interested buyers of your skills, products or services. Before I
came up with my final summary, I spent a considerable amount of time to craft it
by visiting other people who are top in my network. I also study views of other
people on how to produce quality summary and visual content.
The general practice is to adopt a 3×3 approach when writing a LinkedIn
summary. This means a three block of paragraphs. Within each block you should
limit your sentences to a maximum of three lines of concise statements about what
you do, the results you generate, and a call-to-action for people to download
21. something from your LinkedIn page, or visit your website, contact you or whatever
you want people to do when they visit your LinkedIn profile page.
The summary write up should showcase your strengths and commitments,
as well as your unique approaches towards helping other professional peers and
customers. I took a slightly different approach though, as shown below and with
my Call-To-Action (CTA) that is, what I want them to achieve during their visit
to my profile page being presented to them first.
You can cut your paragraphs down without loss of information of the
solutions you bring into people’s life or businesses with your skills. As you can
notice from the above snap shot of my summary section, I used special characters
and symbols such as † » ♛ ✔. This is very common among top 1% LinkedIn
trainers; and people use them as bullet points to draw attention of readers to
important parts of their summary that they want their visitors to remember.
22. Tips: If you see a special symbol from other people’s LinkedIn profile that
you like, you can cut and paste them in your profile as well. I have
extensively made use of some of them for my readers to select which ones
they can cut from my profile page for their own use. Here are more examples
you will find from my profile page that you cut and paste for your own uses.
► ★ ▬▬▬ ►►► | ◄◄◄. To cut and paste them just visit my profile
page at: https://www.linkedin.com/in/doherein
The visual sections
At the end of the summary page add as many relevant visual contents as
possible to your profile. What is relevant is subjective. A firm seeking to attract
high quality skills may include visuals of their current employee testimonials,
video tours of their office to show how conducive their working environment is,
etc., just to attract new recruits. On other hand, a job seeker may include media
relating to past projects they may consider of high impact that they have completed
and brought in more revenues to their employers. Even if you are not the major
role player in such projects, include them and state your roles that you carried while
working on the project with other team members.
If you are a consultant, a teacher, a life coach, a mentor, an inventor, or
entrepreneur looking for funding, a graphic artist/designer, an advertiser, marketer,
eBook publisher, etc., this is the time you should include samples of what you can
do to help those visiting your profile page. If you are a graduate looking for work,
you can actually use the section to include your full CV and as well use video clips
and power point to demonstrate your public speaking abilities.
23. Tips for Top Ranking Profile Views: Anything you want to include in this
section, first share it on http://www.slideshare.net/. If you do not have an
account with slideshares.net, go to their site today and open one. Once you
share it on Slideshare.net, grab the link and copy it to where you want to put
it in your summary. See some of my examples below. You can always
update what you share as well.
Start sharing as many samples of your past coaching courses, videos of
public lectures, published eBooks, power points, etc. on the Subject Matter on
slideshare.com. This will tremendously improve your ranking on LinkedIn search
24. engine for your kind of skills, and as well enhance your SSI as a thought leader in
your field.
As you filled your summary section with rich media, also make sure
that your headlines and summaries of the media you are uploading reflects
your main headline and summary sections of your profile page. They must
focused on how your skills, products and services can help people who come
to view your profiles to make it to top 1% of profile views in the brands, for
example.
25. Sharing media can boost your ranking significantly. If you have good
media where you can show off your skills or more about your achievements
include them in this section; it is like your portfolios you carry around to
show potential employers or buyers. As they begin to watch or read samples
of your solutions and trust what you offer, this will lead them to either recruit
you to bring the same solutions to their businesses, or train them and their
staff or simply buy products and services from you.
Experience, Honours and Awards
In order to back up your expertise in an efficient way, you should also have a re-
look at this section of your profile. Make sure to put special symbols or characters
► ★ ▬▬▬ before each statement if you want to grab people’s attention. ►►►
| ◄◄◄. Also make sure that you have listed
The most current and relevant professional experience.
Major duties described in bullet points.
Past work-related awards along with succinct descriptions.
If you do not have any honours and awards you should consider including a
statement about your LinkedIn SSI if you have any as shown below.
26. If you are currently working state the company or institution you working
and include their web address. You should do same for your past employers.
27. Skills and Endorsements Section
A skill endorsement is a one-click way for your connections to endorse the
skills listed on your profile. They are simple and effective way of building your
professional brand and engaging members of your network. They also let your
connections validate the strengths found on your own profile page. If your skills
resonate with your headline and summary page, people will endorse you for what
you said you are. In other words:
28. more skills endorsements = stronger credibility in your field.
When visiting other people’s profiles, you'll see a display that asks you to
endorse that user for a particular skill. You can de-select any terms shown prior to
clicking "Endorse," or add new terms that fit the person's competencies. Endorsing
people also helps to boost your profile views, as the same person will like to
replicate by visiting your profile page.
Interest section
I used this section to list keywords associated with my profile or that I want
the LinkedIn search algorithm to associate me with when people use those words.
29. The effect of this for geolocation search is that my name will pop on top if
people just search for the world Namibia.
30. To make it city specifics I also added Windhoek, the city where I am residing
to my name in bracket.
There are two Geo-location tags - name of my city and country where I
reside which I attached to my name. I am the first person that actually introduced
such additional name tags to help me rank favourably, if people use LinkedIn
location search facility or Sales Navigator to look for companies or my kind of
skills or business services, in Namibia. Remember that I am a Geodemographer,
and LinkedIn is about Geodemographics, so using these tags in all my posts and
invitation automatically attract local LinkedIn users who not yet in my connections
to pulse and a have a look on my profile.
31. Voluntary and Cause Section
I used this section to wrap up the kind of free services I provide. It enable
me to say more about my free training I offer to people, that I could not elaborate
upon in the summary section. I also list the type of free manuals and eBooks that
they can download from my website. For example, since this particular training is
relevant to my LinkedIn focus, I give it away for FREE voluntary to 1000s of my
visitors.
What is the catch? I provide 6-12 months subscription service. With this
training guide. However, the necessary resources such as email databases, utility
software and other tools or support necessary to obtain the exact same results
described in this manual are only available after they paid a small subscription fee
of $44.
32. This also opens up opportunity for me to attract corporate businesses and
charge them premium fees for training their staff or helping them with their
LinkedIn market.
33. Part 3
Optimization of your invitation to connect
A profile page optimisation is not an end in itself but a means to grab the
attention of visitors to your LinkedIn profile, and make them to react to your skills.
People won’t know about your profile page unless you invite them to view it and
connect with you. This is why I said that profile page makeover or optimization
process is not an end in its. If you do not drive traffic to your profile page nobody
will turn up to view it. It is that SIMPLE. However, unlike that type of web
marketing, LinkedIn has made it much simpler for one to drive traffic to his or her
profile page while inviting people to join their connections.
Fortunately LinkedIn provide metrics of previous activities that helped their
premium members to drive more traffic for their profile views at end of each week
as shown below.
34. Adding new connections as in my case above is one of the highest
contributing method for my page views in the week of Dec19 – De 25. These
connections comes from variety of sources as I have shown below.
Each method in the end must be able to make the viewers become a
connection, otherwise, you cannot further share anything with them or ask for their
endorsements and recommendations after they left your profile page.
Hence the next major activity after the makeover of your profile page is to
be exposing it to people to view it so that they become part of your connections or
network. One of such ways is through sending out invitations for people to connect
with you. This process as well must be optimized for better results. Many
LinkedIn trainer never revealed this secret of how they got so many connections
or how to optimized invitation emails sending process for better results. This is
what has pushed my ranking to the top 1% of profile views in my network in less
than 4 months. Some the principles I used for optimizing my email sending process
for achieving good results are listed below.
1. Be promiscuous with your invitations to connect;
35. 2. Create a critical mass of followers from L.I.O.N, lists;
3. Get clean targeted local or geo-based contact lists of people in your brand or
profession;
Principle 1: Be promiscuous with whom to invite
To be promiscuous here means you should restrained yourself when inviting
people in the initial stage of building your network. This is mean you will have to
ignore LinkedIn’s advice to only invite people you know. That will only help you
to sell premium products and services. It won’t help you to grow connections to
30,000 in the near distance time; or generate views that can help you to be ranked
in the top 1% of profile views among your network members. LinkedIn’s search
algorithm also favours people who has more connections. Let say you have a 1st
level connections with someone who accepted your invitation though you have not
met the person before. You are also exposed to that person’s 2nd
and 3rd
level
connections when they look up for his or her profile. Therefore, if you only invite
few people you know, you are limiting the opportunity for your skills to be
discovered by 2nd
and 3rd
level connections of other people from far and wide who
might be also be interested in your skills, products and services.
For now the opportunity is there for people to grow their
LinkedIn connections to +30,000 using email databases
they can upload. I do not see why anyone with web-
based business should not be inviting people from his or
her related businesses to have connections with them. It
is faster than relying on SEO or LinkedIn Sales Navigator.
36. Preparing your LinkedIn account for sending out invitation
Preparing your LinkedIn contact list is one of the first activity you will do if
you want to optimize the invitations you send out for best responses. When you
first signed up for LinkedIn, you most probably started by allowing LinkedIn to
pooled emails of your friends or people you may know from your Yahoo, Gmail,
Hotmail and other email accounts. The system will pool emails of your friends
from these email accounts even though they may not be active on LinkedIn. In
doing so, the automation also usually pooled SPAM and other dead emails along
with the few active email of your friends into your LinkedIn account. This is
because the algorithm to synchronise emails from your different email accounts
cannot distinguished between good or bad emails.
An email may be active, yet may not be good for use to invite people to
connect with you on LinkedIn. This is because LinkedIn’s membership or
connections are based on personal email accounts and not business accounts.
Example of generic emails are listed below.
info@xyzemail.com;
support@xyzemails.com;
inquiries@xyz.com
You will find more discussions on data cleaning in Quick Primer 3. These
company type of emails in your email account are usually pooled together with
other good email each time LinkedIn synchronised your account to send them
invitation. Technically speaking, people do not use those type of emails (generic)
to open their LinkedIn accounts. When invitation to connect is sent to them, such
37. invitation ends up being deleted because in most cases they are not linked to
LinkedIn account. Therefore another best practice you should adopt to optimize
your invitation is never to pool emails from your Yahoo, Hotmail, Gmail or other
email account.
If you must invite people you know in your email accounts, first export them
to CSV spreadsheet and inspect them manually to remove dubious emails from
your invitation, then upload the manually cleaned list.
The next important task you should do therefore, is to clean your LinkedIn
contact list of all your old email invites imported from your Yahoo, Hotmail, Gmail
and other Email accounts before you upload new contacts. This process is called
data Scrubbing and Cleaning.
This is a process in traditional data capturing environment of removing dead
datasets (or email in our case) that does not make sense. A number of email
addresses synchronised by LinkedIn from your various email accounts may not be
active again, and many of them may not even be on LinkedIn.
38. This is one of the biggest disadvantage of asking social media platform to
pool email address of friends from your various email accounts. When they pooled
all the emails, they are unable to tell which of them are good or bad. Bad emails of
cause, if they are not filtered out from your social media contact list before adding
new active email contacts that you want to invite will hamper and limit the number
of actual invitations you can send from LinkedIn; and thus hinders your connection
building process.
But when you cleaned your LinkedIn contact list first, and avoid
future synchronising your invitation from your email accounts
you are actually optimizing your invitation sending process.
39. This is one of the primary reasons why many people do not see immediate
growth in their LinkedIn connections, even though they uploaded contacts of the
so-called L.I.O.N list. First and foremost, bad emails have to be cleaned or
removed from your list before you implement other Growth Hacking Strategies to
be discussed in this course and Quick Primer 3.
Before you upload new email contacts to your LinkedIn
account, make sure that you cleaned the old contacts
and cancelled the invitation you sent to them in the
past.
You can actually do this by using the Cancel Invitation function of
LinkedIn system. Use the following steps to accomplish the task.
a) Go to your Pending Invitation
b) Click on the invitation icon from the drop down menu,
c) Click on sent invitations.
This will bring up a new window for you to select and cancel invitations as
shown below.
40. From cancel invitation you can actually see whom LinkedIn sent invitation
to in the past on your behalf. Cancelling invitations does not mean that you have
remove the email contacts from your LinkedIn account. This will still occupy
storage space, and they may hinder your ability to upload more new contacts in the
future. To delete them completely from your account, do the followings:
a) Go to My Network, Select Add Contacts,
b) Click on icon to manage imported contacts
41. c) This will open up the windows for you to see all your imported
contacts that has not yet accepted your invitations, though, you might
have cancelled them.
42. Click on “Delete Selected Contacts - A new window will pop up asking you
to confirm your deletion. You should choose delete to confirm your action.
A confirmation window will then appeared to let you know that all your old
contacts have been deleted.
43. Be Caution when loading email contacts
In Quick Primer 1, I said that LinkedIn has more than 460million email records
of business owners and professionals. I also showed you how the matching process
of your email list with +460million email records on LinkedIn works. Please
review the study guide for Quick Primer 1 to understand the concept of Joins in
database management and application of the concept in LinkedIn.
While the above framework may sound so simple, however, it is not advisable
to upload big email list at once. For this Quick Primer 2, you will find all the emails
supplied with it in your membership or subscribed area of my website. To
download any of the email list that you want to be working with, login to your
account, and click on the Main Menu.
This will open extended menu. Look for the menu called “Your Account” from
the Main Menu as shown below.
20million
Email records
LinkedIn
Perform Record
matching
Invitation sent
to match
records
44. This will lead you to more menu options about your account as shown below.
You can have access to all downloads associated with this manual and your 6
Months Subscription(s) from My Pages or My Downloads menu links. I
personally prefer to access my files from My Pages. Click on My Pages to access
45. pages associated with your subscription, or view and download all associated files.
Since this study guide (Quick Primer 2) is for 6 Months Subscription, click on
that link to see all the files you can download to your desktop or cloud storage.
You can also access the files from the Main Menu area as shown below.
46. While you are inside the pages you are allowed to have FREE access to, you can
scroll to the bottom of the page to familiarises yourself with all the files. You can
download all the files for FREE for the next 6 months.
Of importance is the list of all my LinkedIn connections you can download for
FREE to also build your own connections. The list is updated at the end of each
month.
Another important list is that of active LinkedIn Open Networkers. Part of my
+10.5k active LinkedIn connections where built from this list. May have filter out
the two list against each other to ensure that there are no duplications in the two
list.
47. The next thing you should probably want to do is to look specifically for a file
called Excel Sheet Utility Software for Splitting Large Files.
Download it, and install it to your desktop after you unzip it.
Likewise download the file called +10.5k active LinkedIn members in my
connections and unzip the file to your desktop.
48. The file was saved as “LinkedIn_Connections_31_Dec_2016.CSV.” You can
change the name but always save the file you want to be working with in CSV
format (see discussion in Quick Primer 1).
The total email contacts in this file is 10 588 cases being all the active LinkedIn
members in that I have established connection with as at 31 December 2016. You
can send LinkedIn invitation to them but note that not all of them are active L.I.O.N
members.
49. Since you cannot upload the list at once, use the Excel Sheet Utility software
that you downloaded earlier to split the list into smaller parts. You can break up
the list up into smaller parts of 500 email contacts per upload to your LinkedIn as
imported contacts. Depending on your time, you can upload up to 5 or 10 list per
day.
Understanding how LinkedIn handles invitations to connect
Invitations are how you make connections on LinkedIn. When one LinkedIn
member sends an invitation to another person who then accepts the invitation, they
become 1st-degree connections. If the person receiving the invitation isn't a
LinkedIn member yet, they'll be prompted to view your profile in order to accept
the invitation and join. As you build your connections, from the email invitations
sent out, each newly accepted invitation can increase your access to thousands of
other professionals in your network.
50. When invitation is not yet accepted, LinkedIn will automatically sends no more
than two reminder emails to such recipients. If the person who has not yet accepted
your invitation is already a LinkedIn member, they will send two reminders within
a period of 6 months. Those not yet on LinkedIn are sent two reminders as well
but within two weeks.
Avoiding “I don’t Know” (IDK)
When you sent invitation to people not on LinkedIn and don’t know about its
functionalities, they may click “I don’t Know” button. This is a type of complaints
against your invitations. If you have many of them, LinkedIn will flag your account
as SPAMMING or reduces your limit to send out large emails per day. You can
reduce the number of complaints (IDK) or avoid them in several ways.
Although LinkedIn encourages people to send invitations to connect to people
who are not yet on LinkedIn, you should actually try to avoid them by starting out
with L.I.O.N list until you have a good reputation, and a good profile headline.
You should also not send invitation to any email twice with 6 months of sending
the first invitation to them. You have from 10k to 20million email databases at
your disposal to get just 30k in connections.
Therefore you do not need to worry inviting people not yet on LinkedIn to have
connections with you. Secondly, because they are new to LinkedIn, they are also
likely to not going to be responding to your engagement emails (see Quick Primer
3). The Figures below shows the process of how to drop those people not yet on
LinkedIn from your email list that you want to send invitation to (Also, see Quick
Primer 1).
51. When you first upload a list, LinkedIn email matching algorithm will search
your list and match it with emails on their own Big Data Base (+460million). It
will then intelligently displayed people on your list that are already on LinkedIn.
Active LinkedIn members will have profile pictures and headline of their
profession, including their industry/occupation. If you want to start building your
connections by sex, profession or industry, you can deselect those people you do
not want to include using their pictures and profile headline. This is another way
of using Big Data Analytics for building your connection by segmentation on
LinkedIn.
To deselect those you do not want to invite, follow the instruction given in
the next Figure below.
52. As you would notice above, those emails are not yet on LinkedIn. While it
is good to also sent invitation to them, nevertheless, it is difficult to know whether
their emails are still active or whether the people knows how to use LinkedIn for
B2B connections. This does not mean that one cannot still invite them for business
connections. In fact, we can send other invitations to them to connect with us in
various LinkedIn discussion groups. How to do this is discussed in Quick Primer
3.
If you finished inviting the 10.5k list, you can move on to 25k L.I.O.N list.
In no time you should see increase in the number of connections from few
hundreds to +10k. This is how I grew my connections to +10k between the monts
of September to December of 2016. It worked for me and it should work for any
one that follows my instructions in this study guide. You can see the result below
for yourself.
53. What to do when uploading email contacts file didn’t work
Sometimes, you may find that you are unable to upload your contacts. This
is the most frustrating part of the invitation process. When this happened, LinkedIn
will return an error as shown below.
Below are some suggested guidelines that might help you if your upload of
files runs into problem.
Use a standard language format and use only English, French, German, Italian,
Portuguese, or Spanish.
54. Include a column header in the top row that identifies the information below it. You can
add a column header to the file manually before uploading.
The first 3 columns of the column header are required fields and should be labeled in the
following order:
1. "First Name" should be typed at the top of the first column.
2. "Last Name" should be typed at the top of the second column.
3. "Email Address" should be typed at the top of the third column.
4. All other fields are optional.
In TXT files, separate the columns using commas.
If your contacts are separated into subfolders, you may need to create contact files for
each subfolder and upload each file separately.
Follow LinkedIn recommended size of not more than 500 contacts at once.
Sometimes the problem may persists for a day or two. In that case, there is
not much you can do except to wait. This is the only limiting factor to uploading
files as fast as you want to go.
Principle 2: Create a Critical Mass of Followers.
Most LinkedIn top trainers recommends that to get a head start in building
LinkedIn leads, you should at least have 500 connections. In addition to widening
your target audience, the magic 500+ in your profile has a psychological impact
on those who view your profile. I will suggest that you should get up to 5000 in
connections as measure of critical mass of followers (followers who will be
responding to your Call-To-Actions) before you start sharing content with them on
LinkedIn.
You can reach this number with my 10.5k and 25k LinkedIn L.I.O.N list
(you should download them from your account area) within 1-2 months. However,
as you will learn later, that most people on L.I.O.N list do not necessary have time
to visit your profile page because they are Open Network or set their account to
accept invitation from anyone. Once they are notified that you want to connect
55. with them, and the click Accept, most never have time to view you profile. When
you are automatically added to their connections was the click accept. As a result
they are automatically added because they too want to have huge connections as a
show off. Also, they may not necessary be in the same profession or brands that
you want to be targeting. In that case, you have to get targeted list of your interest.
How to be in the top 1% of Linked Profile views?
The usual argument by LinkedIn for introducing the feature “”How you rank
for profile views” is that no two professionals are alike, and by seeing how you
rank relative to your professional peers, you'll have the added information and
incentive that will help put your skills, consultancy services, or products and
services in front of 1000s of your connections that are below you in profile view
ranking.
LINKEDIN'S "HOW YOU RANK" TOOL SHOWS HOW YOUR PROFILE
VIEWS STACK UP AGAINST YOUR CO-WORKERS, PROFESSIONALS IN
YOUR COUNTRY AND OTHERS IN YOUR CONNECTIONS.
Being top of the 1% profile views in your network also means that you are
a thought leader in your brand, you will be able to help and mentor others joining
the network to also make it to the top of their brand. The first thing people joining
your connection do is to view the profile of the person in the top 10 of 1% in profile
views. That is what I did myself.
As a data scientist and analyst, my desire to be in the top 1% of profile views
among my connection started in September of 2016. This led me to seriously look
56. into common LinkedIn traits among the top 10 people ranked in the top 1% of
profile views in my network. By October 27, 2016, I published the result of my
research.
https://www.linkedin.com/pulse/how-get-millions-linkedin-readers-your-
publications-what-oherein
By then my ranking was in the top 2% for profile views and #62 among my
connections of 5,371 as shown below.
As you can see above 5000 is a critical mass for you to start being noticed.
My research led me to my first conclusion that one must have millions of people
reading your LinkedIn pulse. I later discovered that I was wrong in that my
conclusion. Though publishing is one of the things you need to being doing to get
to the top, but you can also get to the top 1% of profile views mainly by adding
more people to your connections and sharing relevant information with regards to
what your profile headline and summary section are saying.
For example if I say I am a LinkedIn Leads Growth
Hacker, I should be able to use statistics and numbers to
show to people my results and how I can help them
achieve the same results.
57. LinkedIn usually provide such suggestions on the right-hand side of your
profile ranking statistics so that you can begin increasing views to your profile
immediately, by taking actions with their suggestions.
As you can see from above statistics, my major source of increasing profile views
in that period was through adding new connections. This tactics I have discussed
extensively in this Quick Primer 2. However, note that your invitation for people
to connect must be optimized as well by using Geodemographic contact lists.
Organising your invitation to connect by some Geodemographic characteristics
can help you improve your LinkedIn ranking in profile views significantly because
of less competition. Before my invitation optimization exercise which took me
actually more than 1 week to complete, my ranking for profile views slide back to
#131 out of 8,467 as shown below.
58. By following the suggested metrics offered by LinkedIn my profile ranking
began to improve as my connections was also going up as shown the series Figures
bellows depicting my move to the 1%.
59. What I did was very simple. I stopped adding people from my purchased
L.I.O.N’s list, but focused more on geo-location targeted list.
60. The people who are not on the L.I.O.N’s list have fewer connections than
those on the list. They are also the ones who are viewing my profile page than
those with more connections than me. In other word, profile views are pushed up
by people who are not already on L.I.O.N list. More than 95% of these LinkedIn
users wants to grow their connections/network, get to the top 10 positions among
those ranked in Top 1% for profile views in their network as well.
Importance of ranking in the top 1% of profile views
Most people visit the profile pages of people in the top 1% in their network
to gain inspiration for what they did to be among the top 1% in their network. If
you are ranked to be in the top 1% in your network, it tells others below you how
well you are doing to sell yourself (skills, products and services) on LinkedIn to
those people in your connection. Psychologically, it work like search engine. The
above snap shot of my ranking in December 2016, is what my 10k connection sees
each time they also view their profile ranking.
Source of knowledge and inspiration to others
If you are a consultant providing services such as coaching, training, etc.,
LinkedIn recommends using their “How You Rank” tool to identify who in your
network can help increase your visibility, and attract new business opportunities to
you and possible new sales, either locally or globally depending on the
Geodemographic focus of your connections.
61. You can also look at the opportunity of a high ranking in profile views may
mean to your own business. More and more professionals are signing up for
LinkedIn accounts on a daily basis, if you are ranked in the top 10 with top 1%
profile views, new people accepting your invitation to join your network will be
looking up to you as a thought leader or source of expertise and knowledge, or a
person with the right skill in your brand profession. LinkedIn’s current users
include executive members representing every Fortune 500 Company. The
Geographic spread of its users are shown below as at 4th
January, 2017.
https://press.linkedin.com/about-linkedin 4th of January, 2017
According to their claims, professionals are joining LinkedIn at a rate of
more than two new members per second. The fastest-growing demographic joining
LinkedIn in 2016 includes 40 million students who are recent college graduates.
They are LinkedIn's fastest-growing demographics.
62. In Africa for example, where unemployment is very high, only very few
professionals are signing up for LinkedIn at the moment. Their statistics shows
only 5million registered professionals signed up in so far from South Africa for
example. Therefore, if you are top in your network, in a country like South Africa
where there is a huge potential for more professionals to be using the platform in
the future, you will be look up to by both corporate and individuals for skills on
how to be using LinkedIn effectively for job search, business intelligent, and sell
products and services. As more and more people in your country are joining
LinkedIn, the more people will be looking up to you for professional advice and
inspiration or even for training courses on how to use LinkedIn effectively.
Local businesses too, will be calling upon you for professional advice to
train their staff; or help them to revamp or optimised their company profile pages
for higher LinkedIn profile ranking. You will become a thought leader on
LinkedIn, in your field, and in your local area.
When people who are ranked lower than you in the top profile views wants
to know what changes they can make to their own profile in order to rank highly,
they usually to go to views the people with higher ranking in profile views.
If you have good statistics to show for your ranking, and a good story to tell
them of how you got to the top 1% and be ranked #1 out of your total connections
say 10k as in my case below, people will be looking up to you for advice. If you
have training packages to offer them, they will be snapping them up as well.
63. This is one of the main reason to strive for top 1% for profile views among your
brand, profession and connections.
Lastly how you rank can also be a means to test whether your profile page
optimisation is working for you. Your profile ranking should definitely improve
to the top position in your network after you finished implementing this training
course.
Tricks and cheats on how to push your ranking to #1 in profile views
If you follow my tips in this Quick Primer, e.g. optimize your profile page and
invitations, get your connections up to 5000 using L.I.O.N list to start with, you
can actually push yourself to the top 1%, but it requires a little bit of statistical
cheating.
64. I discussed the process involved in full details in Quick Primer 3. You will need
to get your invitation to connects to owners of businesses particularly web
businesses are not in L.I.O.N lists.
Principle 3: Get clean targeted
You see it does not matter whether people use LinkedIn’s search engines to locate
your fantastic profile page, or you get them through visit your profile page by
sending invitation to L.I.O.N list or you use Sales Navigator, or you invited them
by uploading your own contacts (see Quick Primer 1). What is important though,
is that you must have a good clean list of people in your profession or target
market. In as much as LinkedIn helps you to send out invitations to people to
connect, people will always accept your invitation and visit your profile page, if
your headline resonate with their own interests or needs. So sending out invitation
to 1000s or even 100s of 1000s email contacts should not be a problem if you
follow the best practice. You will always get people interested in your LinkedIn
brands if the invitation goes out. However, you will do better if you target whom
you send invitation to.
Case study: How to generate targeted LinkedIn leads with interest in
stocks and FOREX trading
My resorting to LinkedIn for people with interest in the financial market or
crowd investing as I have explained in Quick Primer 1, is to market my eBook
which I wanted to be giving away for FREE. I am using this trick as one of the 8th
lesson I learnt from studying investment mind sets of Warren Buffett as a
successful investor. Contrary to what people believe, Warren Buffett does not risk
too much money into the stocks markets. Also, he does not lose too much money
65. as well. This is because he only invests FRACTAL (small) portions of what his
crowd of +40000 devoted shareholders of his Berkshire Hathaway Inc. entrusted
into his care.
This practice of not risking too much of one’s equity into the stock markets
is what I call FRACTAL INVESTING. They entrusted RELATIVELY small or
fractal bits of their own money (in millions of dollars) to his care. In return, he only
makes FRACTAL PROFITS collectively on behalf of his crowd of +40000
SHAREHOLDERS. This secret of crowd investing is one of the untold secret of
Benjamin Graham the teacher of Warren Buffett. Put yourself in Warren Shoes
with +40,000 investors who willingly gave their money to you for investing in the
stocks on their behalf. Even if you return $1 and you share the profit equally, you
will be making 40, 000 x 0.5 = $20,000, irrespective of your investment
techniques.
So the problem of many small retail investors like me and you is our in
ability to be investing on behalf huge crowds because we do not know have the
means to build such huge crowds in the past. LinkedIn has change all this. Today,
you can build a crowd of stock and FOREX investors that you can be investing on
their behalf by simply inviting them to connect with you on LinkedIn.
This principle of investing on behalf of large crowd has been working for
Warren Buffett for more than 60 years. Therefore, it should work for any other
person who is able to gather same crowd of willing investors. You can download
my eBook for free if you signed up for my 30 Days Free Trial Subscriptions to
find out how Warren Buffeett has used Fractal Investing successfully over the
years.
66. In crowd investing even those without skills to invest in the stock and
FOREX markets profits, by marketing Fractal investment skills of their leaders to
1000s of other people as affiliate or partners. Your income should be coming from
commissions based on the number of clients you attracted to such good trainer or
school.
You can also offer fund management services to the micro retail sector of
the industry, just like big hedge funds companies are doing in the macro sector.
There are many online brokerage firms that now specialises in crowd investing or
social investment networking whereby many people follows a leader. This is
achieved without expensive brokerage set-up by using Percentage Allocation
Management Module (PAMM) feature of Meta-Trader software. PAMM feature
like an asset management system, whereby the leader (fund manager) is to trade
his or her own capital, as well as replicating the same trades for other investors in
67. proportion to the amount of equity they have or brought in to follow the expert
trader.
The PAMM partnership programs provide opportunities for other people not
skilful in stock or FOREX trading to benefits from the markets if they bring other
clients on board, primarily as new investors to be following the fund
leader/manager. In this way, the fund manager gets a helping hand and the chance
to expand his client base (thus, increasing his potential compensation). Partners on
the other hand get paid for their work. Everybody wins. PAMM partners may
provide managers assistance help in other aspects of their work such as advertising
and marketing, risk management, analysis, etc. They are rewarded with a fixed
percentage of the manager's compensation which comes from profit they make on
behalf of owners of funds they are managing.
The same concept can be used by anyone with business idea and wants to raise
start-up capital for such idea. Investment symbol for the idea or business or charity
or church project can be created by PAMM leader/manager on behalf of the project.
The owner can then start attracting more crowds using social media to invites their
friends and well-wishers to follow and invest alongside the investment symbol.
Most people involved in customer acquisitions for other online stocks and
FOREX investment managers/brokers, often struggle with recruiting clients from
various social media. In the remaining part of this Primer, I will discuss how to
easily find FOREX and other online stock market investors (clients) on LinkedIn
by using Big Email Database (1million database of FOREX investors) acquired
from email vendors.
68. Without Big Email Database, to connect with people of your interest e.g.
Online FOREX TRADERS on LinkedIn, you will use the search facilities of
LinkedIn as shown below.
Step 1: you type in the keyword in the search box e.g., FOREX
INVESTORS
Step 2: Select people since you are searching for people.
Step 3: You can refine your selection by specifying location, etc.
This will then present the people involved in FOREX trading that you can
connect with. The problem with this method is that it is tedious and time-
consuming. You will only be able to add few hundreds of people to your
connection in this way. Also, LinkedIn though provide free search facilities, they
are now moving towards paid search service like their Sales Navigator.
69. An alternative method is to upload databases of people involved. FOREX
TRADING, and allow LinkedIn to send them invitation on your behalf. When the
people receive your invitation, they will read the caption about your headline
profile inside the email, and they will decide whether to connect with you or not.
This is my main method of making my first business connection with people on
LinkedIn who are likely to be involved in FOREX trading in the past, without
being branded as a SPAMMER. Making my first connection with potential clients
is necessarily so that I am able to establish the following relationship with them:
Make them to download and read my eBook;
Make them invest alongside my FOREX PAMM account
recommended inside the eBook. This tactic was what Benjamin
Graham taught Warren Buffett inside the book “The Intelligent
Investors.” The method has worked for both Graham and Buffett for
more than 70 years. It will still work for you if you understand the
concept.
Make them to receive free stock and FOREX investment
signals/newsletter published via LinkedIn or Twitter account;
Train them to become partners for recruiting other investors
Start investment discussion groups.
To acquire Big Email Databases of potential online investors you don't need
any forex marketing agency or LinkedIn lead generation companies to do it for
you. Although, the examples discussed in this eBook uses Big Email Database of
FOREX traders, this same principles applies when generating leads for other
sectors. You can purchase geodemographic Email Databases from email vendors.
I purchased the 1 Million email records of FOREX TRADERS from Email
70. DataPro. Click on the banner below if you need more targeted email datasets
outside the FOREX sector.
https://www.emaildatapro.com?acc=14bfa6bb14875e45bba028a21ed38046&___store=german
How to download and use the 1 million email database of FOREX traders
First you will need to login to “Your Account” as previously described. And
look for the 1 Million FOREX traders file. The file is divided into two parts for
ease of download with example shown below
71. Remember that you will also need to split each file up into small parts of
500 to 900 emails using the Excel Utility software. If you want to learn more on
how to work with large files, you will find my video tutorials on the subject in your
membership area.
72. Part 4
Introduction to social selling with your LinkedIn connections
Everyone on LinkedIn has a primary purpose for setting up a profile on the
platform. Some joined LinkedIn for career recognitions and recruitment for new
jobs. Others joined to offer professional services or Business-to-Business solutions
to other people/businesses. For the first group of people looking for jobs, having
good profile and huge connections maybe enough to be spotted or
endorsed/recommended by other people in your network. If you implement my
steps as I as presented from Part 1 to Part 3 of this Quick Primer, you should be
able to get spotted and get a good job.
However, for those of us who wants to sell our skills or services in the form
of coaching/training, trading, selling eBooks of “how to,” etc., we need to engage
the people that connected with us in a variety of ways in other to expose them to
our services or websites where they can download free stuffs or contact us. Until
you established this secondary contacts with them, your huge connections on
LinkedIn by itself does not bring sales or revenues to anyone. You need to master
the act of social selling on LinkedIn.
The first thing you should do is that, once you see connection requests to
connect ar coming in, and your LinkedIn connection contact list is growing and
looking impressive, you should learn to archive it (save a backup up of it) on your
local hard drive or other cloud storage facilities like dropbox.com for further
proper email marketing analytics outside the LinkedIn platform. To back up a copy
of your LinkedIn regularly follow the steps below.
a) From My Network, click on connections.
73. This will lead you to another window that will allow you to export your
connections in CSV format.
In principle, LinkedIn wants you to be doing one-on-one engagement with
your connections like send them congratulations message for changing jobs or for
a new promotion. However, if you want your connections to receive “same
marketing campaigns at the same time”, you should become a premium/paid
subscriber. Alternatively, should be doing a lot of sharing of photographs, short
74. tips, gossips, from your wall, and more importantly, publishing articles on your
area of expertise in your publishing area.
Why it is good idea to be sharing and publishes articles on your LinkedIn
wall for others to see, however, if you have a small number of LinkedIn
connections, your published articles could easily be swallowed in the midst of
other articles or postings from people with more connections. A good strategy you
can adopt is to share the same published articles or campaigns via direct email
marketing with your LinkedIn connections.
After your campaign is published on LinkedIn, you can send your list an
email alert notifications. If you are using good email marketing provider, you
should also be able to do further metrics and analytics to optimize your engagement
with your LinkedIn connections. This is the actual market segmentations or niche
identification.
Those who clicked on the hyperlinks or your “Call- To-Actions” (CTAs)
button in your messages can be tracked to know where they are coming from, what
75. devices they used to open your emails and the type of mail box provider they uses.
These are your valuable connections who are interested in your eBook or
products/services you want to sell on LinkedIn. Those who did not clicked on the
message can be followed up for some time before they are taken off your email
marketing follow up campaigns; and possibly your LinkedIn connections.
This way, your LinkedIn connections database expands with new and fresh
entries that are really your true followers and interested in hearing from you. All
this said and done, you will need beyond the 1million database of FOREX traders
provider along with this eBook. You will need the followings:
Good quality database provider; invest in one that is trusted, has been
in the business for a long time, has excellent client testimonials and
has offerings that have set industry standards.
Good email storage and sending server. The truth is, you cannot send
good marketing campaigns to more than 1000 people from your
normal Yahoo or Gmail or work email client at once. You will need a
dedicated web server for such marketing.
Summary and recommendations
If you are just looking for how to grow your LinkedIn network to +10,000
connections, following my steps from Part 1 to Part 4 of this Quick Primer 2,
should certainly get you there. This is based on the premises that you have the same
data that I used to achieve the same success. Therefore I recommend that you
should complete your subscription to my 6 Months Membership access to the rest
training resources associated with this guide.
76. With 1 million Big Email Database of Forex traders, you will be able to
achieve this goal within the next 6 months. If you need more email databases other
than from the FOREX sector you can buy more from:
https://www.emaildatapro.com?acc=14bfa6bb14875e45bba028a21ed38046&___store=german
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