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Evolution of Marketing with the Development of Social Media

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.ME talks about the use of branding, marketing and social media in the domain name industry at the 5th International ccTLD Registry Conference in Budva.

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Evolution of Marketing with the Development of Social Media

  1. 1. Evolution of marketing with thedevelopment of social media5th International conference for ccTLD registries andregistrars of CIS, Central and Eastern EuropeBudva / September 13, 2012
  2. 2. Maša ĐikanovićCommunity Manager @ .MEAbout.me/masa.dikanovicEmail: masa@domain.mePodgorica, Montenegro
  3. 3. Enough about ME …
  4. 4. Let’s talk about .ME!
  5. 5. About .MEOperated by doMEn d.o.o – a partnershipbetween Me-Net, Afilias, and GoDaddy– Me-Net is a local company– Afilias provides world class registry services andbroadaccess to register domains through registrars– GoDaddy is world’s largest registrar
  6. 6. Our THING.ME carries meaning in English, Dutch, Italian, Spanish,Bulgarian, Serbian, Croatian, Portuguese etc.Brandable, cool and .ME morable –– Ama.me,– Call.me,– VoteFor.Me,– Visible.me– Connect.me– Join.me– Help.me– Kiss.me
  7. 7. Premium NamesNon-Auction Allocation Program– Business plan– Significant traffic and good references– Upfront feeAuctions7
  8. 8. What makes .ME different?
  9. 9. BRANDING: THE VERY (VERY, VERY)SHORT HISTORY
  10. 10. (1) Unique Selling Proposition"Melts in your mouth, not in yourhand”M&M’s"You get fresh, hot pizza deliveredto your door in 30 minutes or less– or its free."Dominos Pizza
  11. 11. (2) Emotional Selling Proposition
  12. 12. (3) Organizational Selling Proposition
  13. 13. (4) Brand Selling Proposition
  14. 14. *5* Me Selling PropositionUSP  MSPThe audiences ownthe brands - at least,they feel they do. Itsthe ultimate brandingachievement.- Martin Lindstrom
  15. 15. *5* Me Selling PropositionESP  MSP
  16. 16. *5* Me Selling PropositionOSP  MSP
  17. 17. Converse – Design Your Own
  18. 18. 1950characteristics“what isIT?”1975good side“what isDOES?”2005experience“what do youFEEL?”2008identification“who youARE?”Today’s marketing focuses onindividuals and personalization
  19. 19. What makes .ME different?
  20. 20. The .ME community
  21. 21. The community at home21
  22. 22. And worldwide thanks to social media
  23. 23. .ME BLOGSocial Media and .ME: Creating Content
  24. 24. FACEBOOK, TWITTER & MORE.ME and Social Media: Spreading Content
  25. 25. We’re on Facebook!fb.me/dotME
  26. 26. … and on Twitter
  27. 27. We’re on Facebook!Establishing A Two Way Interaction
  28. 28. Google+31
  29. 29. LinkedIn32
  30. 30. Pinterest33
  31. 31. 5th International conference for ccTLD registries andregistrars of CIS, Central and Eastern EuropeBudva / September 13, 2012
  • harisaud1

    Jul. 19, 2019
  • profruibarata

    Feb. 13, 2017
  • UrsulaKiteyi

    Jan. 14, 2017
  • petermarcusuk

    Apr. 22, 2016

.ME talks about the use of branding, marketing and social media in the domain name industry at the 5th International ccTLD Registry Conference in Budva.

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