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Let’s Get Personal!- How to Change Your MarketingApproach and Get Noticed -By: Nataša Djukanović
About MENatasa DjukanovicMarketing manager of .METesting marketing methodson digital natives(my kids)Social activist
• .ME is a country code top level domain ofMontenegro since 2008.• .ME is a team of six• .ME is for people• It’s all about...
Summary• Explain the reasons behind the evolution ofmarketing• Name an abundance of examples to thinkabout and adapt• Give...
MARKETING: THE VERY (VERY,VERY) SHORT HISTORY
Human nature hasnt changed for thousands of years.
Information flowFrom burning fires to alarm neighbors…
Information flowTo running… to Hudson river plane crash
Information flow
Aug 16th 1960, 102,800 ftJoseph Kittinger
WHERE DOES ITALL BEGIN?
Evolution of marketing channels1450.1890. 1864.1922.1941.
1950characteristics“what isIT?”1975good side“what itDOES?”2005experience“what do youFEEL?”2008identification“who youARE?”E...
(1) Unique Selling Proposition"Melts in your mouth, not in your hand”M&M’s
(2) Emotional Selling Proposition
(3) Organizational SellingProposition
(4) Brand Selling Proposition
*5* Me Selling PropositionUSP  MSPThe audiences own the brands - at least,they feel they do. Its the ultimate brandingach...
*5* Me Selling PropositionESP  MSP
OSP  MSP
Converse – Design Your Own
The team
The .ME community
Tip No 1Be unique, be different!
You’re not acorporationyou’re aperson
Tip No 2Find influencers in thecommunity and help themhelp you.
Tip No 3Think of simple, affordable,yet effective marketingcampaigns that really let youshowcase your company’spersonality.
The Little
Tip No 4Think of simple, affordable,yet effective ways to connectto your community.
Party with
Tip No 5Show that you care and bequick to react.
Help
William Bernbach, American advertising director in Grey Group“…The danger lies in the temptation to buyroutinized men who ...
Let's Get Personal: How to Change Your Marketing Approach & Get Noticed
Let's Get Personal: How to Change Your Marketing Approach & Get Noticed
Let's Get Personal: How to Change Your Marketing Approach & Get Noticed
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Let's Get Personal: How to Change Your Marketing Approach & Get Noticed

Natasa Djukanovic, Sales & Markering Manager at .ME, presented at NMX 2013 in Las Vegas!
Over the last decade or so, the focus in marketing has shifted from the product to the consumer – almost everything, from sports shoes to M&M’S, is getting a personalized look, feel and flavor. As we each claim our own piece of Internet real estate with our business or blog, it is crucial to capture the attention of readers and customers, and stand out from the crowd.
This evolution in marketing will be presented using the best examples from the industry, along with carefully selected tips and trips to help connect with your target audience in a powerful and personal way. Did we mention there will be pictures of cute animals and food?

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Let's Get Personal: How to Change Your Marketing Approach & Get Noticed

  1. 1. Let’s Get Personal!- How to Change Your MarketingApproach and Get Noticed -By: Nataša Djukanović
  2. 2. About MENatasa DjukanovicMarketing manager of .METesting marketing methodson digital natives(my kids)Social activist
  3. 3. • .ME is a country code top level domain ofMontenegro since 2008.• .ME is a team of six• .ME is for people• It’s all about .MEAbout .ME
  4. 4. Summary• Explain the reasons behind the evolution ofmarketing• Name an abundance of examples to thinkabout and adapt• Give tips and tricks to improve andpersonalize marketing approach
  5. 5. MARKETING: THE VERY (VERY,VERY) SHORT HISTORY
  6. 6. Human nature hasnt changed for thousands of years.
  7. 7. Information flowFrom burning fires to alarm neighbors…
  8. 8. Information flowTo running… to Hudson river plane crash
  9. 9. Information flow
  10. 10. Aug 16th 1960, 102,800 ftJoseph Kittinger
  11. 11. WHERE DOES ITALL BEGIN?
  12. 12. Evolution of marketing channels1450.1890. 1864.1922.1941.
  13. 13. 1950characteristics“what isIT?”1975good side“what itDOES?”2005experience“what do youFEEL?”2008identification“who youARE?”Evolution of Branding
  14. 14. (1) Unique Selling Proposition"Melts in your mouth, not in your hand”M&M’s
  15. 15. (2) Emotional Selling Proposition
  16. 16. (3) Organizational SellingProposition
  17. 17. (4) Brand Selling Proposition
  18. 18. *5* Me Selling PropositionUSP  MSPThe audiences own the brands - at least,they feel they do. Its the ultimate brandingachievement. - Martin Lindstrom
  19. 19. *5* Me Selling PropositionESP  MSP
  20. 20. OSP  MSP
  21. 21. Converse – Design Your Own
  22. 22. The team
  23. 23. The .ME community
  24. 24. Tip No 1Be unique, be different!
  25. 25. You’re not acorporationyou’re aperson
  26. 26. Tip No 2Find influencers in thecommunity and help themhelp you.
  27. 27. Tip No 3Think of simple, affordable,yet effective marketingcampaigns that really let youshowcase your company’spersonality.
  28. 28. The Little
  29. 29. Tip No 4Think of simple, affordable,yet effective ways to connectto your community.
  30. 30. Party with
  31. 31. Tip No 5Show that you care and bequick to react.
  32. 32. Help
  33. 33. William Bernbach, American advertising director in Grey Group“…The danger lies in the temptation to buyroutinized men who have a formula foradvertising. The danger lies in the naturaltendency to go after tried-and-true talent thatwill not make us stand out in competition butrather make us look like all the others. If we areto advance we must emerge as a distinctivepersonality…”

Natasa Djukanovic, Sales & Markering Manager at .ME, presented at NMX 2013 in Las Vegas! Over the last decade or so, the focus in marketing has shifted from the product to the consumer – almost everything, from sports shoes to M&M’S, is getting a personalized look, feel and flavor. As we each claim our own piece of Internet real estate with our business or blog, it is crucial to capture the attention of readers and customers, and stand out from the crowd. This evolution in marketing will be presented using the best examples from the industry, along with carefully selected tips and trips to help connect with your target audience in a powerful and personal way. Did we mention there will be pictures of cute animals and food?

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