Referrals [do this...not that] - @distrodom - #growcommerce (2015)
•Download as PPTX, PDF•
0 likes•427 views
A best practices overview of how to build a referral marketing campaign for your business. Learnings based on my time at www.Talkable.com, 500.co, and previous startups. Originally presented at the Grow Commerce event by Grow.co
Recommended
More Related Content
Similar to Referrals [do this...not that] - @distrodom - #growcommerce (2015)
Similar to Referrals [do this...not that] - @distrodom - #growcommerce (2015) (20)
Recently uploaded
Recently uploaded (20)
Referrals [do this...not that] - @distrodom - #growcommerce (2015)
- 1. REFERRAL MARKETING DO THIS …. NOT THAT @DistroDom
- 2. WHO IS THIS GUY DOMINIC? @DistroDom
- 3. @DistroDom
- 4. @DistroDom
- 6. ABOUT 500 STARTUPS AS OF 5-2015: • Over 1000 Companies Invested In • $175M Under Management • $105M Deployed • 300+ companies started outside US • 300+ companies with Women Founders • Our Team of 50 people spans 12 countries and speak 20+ different languages @DistroDom Always #500strong
- 7. @DistroDom WHY REFERRALS ARE THE SHI*T Referred friends trust your brand more from the start Customers who refer friends, end up being more valuable customers 65% of customers for a single year come from referrals Organic way to acquire lookalikes
- 9. DO #1: DEFINE OBJECTIVES @DistroDom !! ALWAYS HAVE A NORTH STAR !! [ + ] Increase Customer LTV [ + ] Get More Sales [ + ] Customers Feel Rewarded
- 10. DO #2: DEFINE YOUR AUDIENCE @DistroDom Customer? •Has this person transacted? Shared? •Has this person used program? Location? •Is there a GEO restriction Demographic
- 11. @DistroDom DO #3: RUN CAMPAIGNS
- 12. @DistroDom Reward for Friend’s Purchase DO #3: RUN CAMPAIGNS
- 13. @DistroDom DO #3: RUN CAMPAIGNS Reward for Advocate Sharing
- 14. @DistroDom DO #3: RUN CAMPAIGNS Reward for Winning a Contest
- 15. @DistroDom ✓ Post Checkout ✓ Public Share Page ✓ Onsite Links to Share Page ✓ Customer Dashboard (Leaderboard) ✓ Dedicated Email + Recovery Links ✓ Home Page Popup (returning) DO #4: USE THE JOURNEY
- 16. @DistroDom
- 18. @DistroDom ✓ No Competing Offers ✓ No Giving Away The Farm!! ✓ Don’t Lose Brand Voice DON’T #1: CONFUSE PEOPLE WTF?!?
- 19. @DistroDom DON’T #2: NOT COMMUNICATE Don’t Forget to Tell Friend on Landing About Why Their Friend Referred Them
- 20. @DistroDom DON’T #2: NOT COMMUNICATE Don’t Forget to Tell Advocate About Each Step Of The Process
- 21. DON’T #3: BAD CUSTOMER SERVICE @DistroDom !! RESPOND FAST TO CUSTOMERS !! [ + ] Status of the Reward [ + ] Who Referred Who [ + ] Technical Troubleshooting
- 22. DON’T #4: IGNORE FRAUD @DistroDom !! CHEATERS ARE EVERYWHERE !! [ + ] Delay Reward Until Cleared [ + ] Self & Cross Referrals [ + ] Monitor Coupon Abuse
- 23. Complex Logic == Dedicated Team/Partner ✓ Offer Expiration? ✓ Customer Qualified? ✓ Fraud Detection? ✓ Cross Browser Testing? ✓ SPF/DKIM? ✓ Inside/Outside IP detection Referrals are not a “Set it and Forget it” thing DON’T #5: UNDER STAFF ENGINEERS
Editor's Notes
- Let me give you a little bit of a background of myself. I’ve started a few different companies, both with friends. The first one I started was when I was in college. It was a laundry and drycleaning delivery business of all things. But we were really “high-tech”. We had pretty solid growth to over $1.5M in sales during the first few years. After I left school, I also left thtat company to pursue something that was more software oriented. I co-founded Curebit.com (now Talkable.com) with a friend. Talkable was a referral software platform used by TOMS, BONOBOS, Shutterfly, etc. Curebit was funded by 500 and YC.
- ABOUT 500 STARTUPS AS OF 5-2015: Over 1000 Companies Invested In $175M Under Management $105M Deployed 300+ companies started outside US 300+ companies with Women Founders Our Team of 50 people spans 12 countries and speak 20+ different languages