Cerego's Head of Product Development (Kirk McMurray) and Head Product Engineer (Dominiek ter Heide) will introduce iKnow!, a social learning service that beta launched in Japan a little over a year ago. They will discuss in detail how the future direction of the web is influencing the architecture of the platform and elaborate upon the core themes driving the product vision. This will include insight into why Cerego is striving to create a radically open learning platform, whereby all content is free, and how this impacts the long-term business model. Also, they will provide a glimpse into the future of efforts underway to evolve iKnow! into a "Learning 3.0" offering!

1. iknow.co.jp

7. All free.

8. ¥?

9. Attention Economy

10. Advertising enhanced learning

12. Free + Premium =
Freemium

13. Partnerships

15. Open Platform

16. Intelligent Services
Linguistic Tools
Learning Tools
Widgets
Feeds
low end high end

17. Web 3.0

20. Linguistics and
Semantics

22. “I recorded a CD”
record
record: Adjective, Verb, Noun
to record,
to record,

25. iKnow.co.jp