2. Objectives
To be able to explain the role of the National
Tourism Office and its attached agencies and the
Local Government Units in the tourism industry
To be able to define the role of various sub-
sectors of the private sector that comprise of
the tourism industry,
To be able to identify specific entities in the
private sector and explain their specific function
in the tourism industry.
3. The Philippine Tourism Industry
A composite industries and entities, both public
and private involved in the planning,
development, marketing, sales, operations and
evaluation of destinations, products and
services that cater to the needs of the travelers
both foreign and domestic
4. The Tourism Industry
• Composite of industries and entities, both
public and private
• Involved in the planning, development,
marketing, sales & promotion, evaluation
of destinations, products and services
• Caters to the needs of travelers, both
foreign and domestic
5. The Philippine Tourism Industry
A tourist is any individual who undertakes a
journey that exceeds 24 hours (i.e.
overnight) outside his regular place of
residence, for purposes other than earning
a living.
7. The Philippine Tourism Industry
The Government Sector’s Role
Responsible for the formulation of tourism
policies
Provides guidelines for the development of
destinations
Regulates the industry in collaboration
with other government industries
8. The Philippine Tourism Industry
The Government Agencies
Department of Tourism (DOT)
Philippine Convention & Visitors
Corporation (PCVC)
Philippine Tourism Authority (PTA)
Municipal, City and Provincial Local
Government Units
9. Department of Tourism
Agency overview
Formed May 11, 1973
Headquarters Agrifina Circle, Rizal Park, Manila
Annual budget P1.547 billion (2007)
Agency executive Joseph Ace Durano, Secretary
Website
www.tourism.gov.ph