Are you planning a webinar or live event? Preparing your message can be easy compared to the challenge of attracting the right audience to hear it. So, where do you start with marketing the event online? We asked the Pros and they shared 21 Visual Marketing Secrets for attracting a packed house to their live webinars and events. … plus we have put together a free “backstage pass” cheat sheet that takes you through 5 examples, step by step!.. Filling a webinar or event can be hard, but these 21 Pro Tips for using Visual Marketing - you'll have a packed house every time! Grab the Cheatsheet too! When it comes to live webinars and events, one of the biggest mistakes we make is to spend so much time on the content, that we forget to market the event effectively. It can be hard to come up with a marketing plan when your headspace is in content or sales or your product/program that you want to offer. Which is why we asked the pros – they know what it is like to market a webinar or event effectively. And they know how important it is to have strategies planned out. Marketing your event at the last minute is stressful … ain’t nobody got time for that! So, jump into this SlideShare and see what the Pros revealed about how to draw a packed house at your next live webinar or event!

1. Pro Tips for a PACKED HOUSE at
Your WEBINARor LIVE EVENT with
VISUAL MARKETING
IT’S
SHOWTIME!
21

2. Ready to take your
message LIVE?
Webinar
Online
Summit
Live Event

3. Planning an event can be
challenging...
let alone marketing it to
your ideal audience.

4. So how do you attract a
PACKED HOUSE
to your next event or
webinar?

5. We asked the Pros to share
their secrets…
their
VISUAL MARKETING
Secrets.

6. Follow their advice
to make YOUR next
webinar or live
event a SELL OUT.

7. Kim Garst
Create a variety of great
graphics that are sized for the
various social media platforms
and share them on social in
advance of the event. Make sure
the graphics include the details of
the event because sometimes
viewers don't check out the text,
they only focus on the visuals.
Boom Social with Kim Garst
1

8. Amy Porterfield
Go for total content immersion
around your webinar theme on your
blog/podcast and social media sites,
leading up to the event.
Visually tease your fans with
engaging quotes and tip images -
they’ll read your blog, register for
the webinar, and be primed to hear
your message.
Podcaster &
Social Media Strategist
2

9. Sue B Zimmerman
We love to use a photo
holding a digital device such
a phone a tablet or computer
looking down at it … people will
want to know what you are
looking at and are more likely
to read your description and
Call to Action which takes
them to a webinar or live event.
The Instagram Expert
3

10. Amy Schmittauer
When a new email subscriber
joins my email list, I offer
them a graphic on the "check
your email" confirmation
page that also lets them know
about my next live training.
They already trust me to join
my list so why not offer the
next most important thing at
the same time?
Founder - Savvy Sexy Social
4

11. Peg Fitzpatrick
Create SlideShare presentations
and embed into a blog post with
links to resources.
Author, The Art of Social Media |
Social Media Marketing Pro
5

12. Rich Brooks
We get all of our speakers to
create one minute videos
talking about their presentations
and how excited they are to be
part of Agents of Change, then
promote those videos through
social media.
Director, Agents of Change Conference
6

13. Azure Collier
Give your audience a sneak preview of
your webinar content by creating a
checklist of the tips you share, images
with interesting facts that you’ll cover in
the webinar, or an infographic that
includes some of the important stats and
takeaways. When your audience sees the
value you’re providing, they’ll be more
likely to attend the event.
Content Manager, Social Media and
Core Curriculum at Constant Contact
7

14. Ian Cleary
My best tip is to Split test
the images and use a UTM
tracking code to see which
drives more traffic and
conversions. Images need to
be tested.
Razor Social
8

15. Phil Mershon
Create custom graphics of your speakers
that they will enjoy posting on their website
and sharing on their social accounts.
Director of Events, Social Media Examiner
9

16. Want more SECRETS…
for a PACKED HOUSE at Your
Webinar or Live Event?

18. Laney Galligan
Create buzz on Instagram with a
visual countdown of the number of
weeks to the event, and focus on a
different element/feature of the
event each week.
Problogger Events Manager, Problogger
10

19. Zach Kitschke
Develop a brand for your event.
Keep the same visual style across
all graphics in the lead up to build
momentum and catch people's
attention.
Head of Communications
at Canva
11

20. Vincent Ng
We use images of multiple
speakers within one image
to increase curiosity about an
event and lure them to click. A
viewer may not be familiar with
one speaker, but may definitely
know another one.
Co-founder of the Visual Social Media
Marketing Conference
12

21. Donna Moritz
Images on Twitter get 2X the
Retweets - Tweet images
about your webinar content
a few weeks ahead. Create
quotes and tips about related
content or ads for the webinar.
Visual Content Strategist,
Socially Sorted
13

22. Jeff Sieh
A cool trailer or video you tease on
Facebook can make a world of
difference on getting people to notice
your webinar or event. Humor can
really help you stand out! Don’t
forget to re-purpose your video as a
shorter version you can share on
Instagram and Twitter as well!
Podcaster, Host at
Manly Pinterest Tips
14

23. Alisa Meredith
For our podcast we’ve moved to
Blab.im to live stream our
recordings. Allowing the audience
to see us and feel a part of the show
increases that connection and
leads to subscribers.
Producer/Co-Host of
Superheroes
of Marketing Podcast
15

24. Phil Mershon
Create custom quote graphics of your speakers.
Director of Events, Social Media Examiner
16
original
quotes
from your
speakers
get shared

25. Melonie Dodaro
One of the ways that I continue to drive
traffic to an evergreen webinar is to create
a series of LinkedIn graphics/tips that I
share via LinkedIn, Facebook, Twitter,
Instagram and Google Plus. I then add this
call to action at the bottom of each image:
Want more tips like this? Check out my
free webinar: "Cracking The LinkedIn
Code" at LiCodeWebinar.com.
Top Dog Social Media
17

26. Kim Garst
Use Facebook ads to advertise
your event by retargeting those
that have previously visited your
site. This way you know that
people are more likely to attend
and you keep your ad costs lower.
Boom Social with Kim Garst
18

27. Rich Brooks
We hire local videographers to
capture our entire event. Now we
have content for a digital pass as
well as a highlight reel to attract
next year's attendees.
Director, Agents of Change Conference
19

28. Rebekah Radice
As well as creating shareable images to
promote Post Planner's #ViralChat on
Twitter, we create an infographic for
each chat, and embed that into a detailed
blog post featuring tweets from our
guests and participants.
Global Brand Ambassador, Post Planner
20
It's engaging, helpful, and
promotes the hashtag, URL and
time of our weekly Twitter Chat.

29. Amy Porterfield
Video Ads on Facebook are
amazing for retargeting fans who
visited your webinar landing page
but didn't opt in to your webinar.
Videos provide a different way to
get in front of people, re-engage,
and invite them to come back. An
added bonus is that you can create
custom audiences from video views
for future ad retargeting!
Podcaster & Social Media Strategist
21

30. Want a
BACKSTAGE PASS
to see how
the Pros get a
Packed House at
their Webinar
or Event?

32. Production Team
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