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How to Create an Online Course Your Audience will Fall in Love With

Are you wondering how to create an online course your audience will fall in love with? You’re in the right place.
This SlideShare is jampacked full of tips from 19 Experts about how to avoid the hidden pitfalls, and create an online course with the type of content that your audience will devour.

We asked 19 Successful Course Creators to share their No 1 tip for identifying, creating and delivering the RIGHT kind of content for an online course. They share where to start, how to get results, and how to avoid the common pitfalls and mistakes that most course creators make. Follow these tips and you will be planning and creating the right kind of content that your audience will fall in LOVE with. It’s the kind of content that will have your audience saying “you've just mind”, and helps the become raving, referring fans that stay engaged in your onlne course.

How to Create an Online Course Your Audience will Fall in Love With

  1. 1. HOW TO CREATE AN ONLINE COURSE Fall in Love with your audience will
  2. 2. So, you're ready to share your wisdom with the world, right? Soooo much wisdom
  3. 3. You've heard that the Online Course Industry is huge. So you decided ..
  4. 4. Let's create an ONLINE COURSE!
  5. 5. Let's create an ONLINE COURSE! It can't be that hard, right?
  6. 6. wrong.
  7. 7. If you want to get results...
  8. 8. If you want your audience to fall in love with your course content ..
  9. 9. If you want your audience to fall in love with your course content .. you need more
  10. 10. You need what this guy has.
  11. 11. The benefit of RESEARCH. Which is a fancy way of saying you get to learn from the MISTAKES of others.
  12. 12. THE WRONG planning, content or delivery can lead to failure. for your students and Overwhelm
  13. 13. Gah! overwhelm
  14. 14. Let's not do that for your online course, ok?
  15. 15. We asked 19 Online Course Creators to share their No 1 Tip ...
  16. 16. ..for creating online courses your audience will fall in love with.
  17. 17. This is what they said.
  18. 18. Spend some quality time on your course outline. I give myself 7 Days to work on it. The way you unveil your content is a direct reflection of how quickly people are going to be able to learn what you're teaching them - and implement it. 1 Amy Porterfield A Quality Outline
  19. 19. Michael Stelzner When creating a course, try to actually understand what your audience is interested in rather than creating something you are interested in. Put those assumptions TO THE TEST! Work from Data, 2 NOT INTUITION
  20. 20. Ian Cleary Help them avoid overwhelm A big area I focus on is ensuring they don't suffer overwhelm. We think that we have to provide so much content but what people want is results. They don't have time to go through massive amounts of content! 3
  21. 21. Kimberly Murphy Actionable Lessons After the right person to teach is selected we then work to create the lessons in a way that is actionable, so our students feel equipped with the tools and strategies needed to do the thing they have always wanted to do. 4
  22. 22. Andrea Vahl Amswer their Questions Usually I create courses around the things my clients ask the most about. 5
  23. 23. CLICK to get the FULL GUIDE (all the tips) & CHEATSHEET SHHHHHHHH This is just a taste of the expert tips. Read the blog post for the extended mix + a cool Clickable PDF CHEATSHEET to Plan Your Content based on 5 Key Steps.
  24. 24. Download the CHEATSHEET (and Amy's Secret Sauce) HERE ...and Amy Porterfield gives a step-by-step walkthrough to her #No1 SECRET SAUCE tip behind selling $6million worth of online courses!
  25. 25. It's on the Cheatsheet too. DOWNLOAD IT HERE. ...and Amy Porterfield gives a Step-by-Step Walkthrough to her #No1 SECRET SAUCE tip behind selling $6million worth of courses! Meet Amy
  26. 26. Antrese Wood Pick Up the Phone I took it one step further and called them. Yes, I picked up the phone and called artists who might benefit from the course. I tested my ideas and proved the concepts worked before I even started building the product. 6
  27. 27. Melonie Dodaro Beginner Level Just because you are extremely familiar with the subject matter does not mean that they will be. If you are going to make an assumption, assume they are starting with little to no knowledge. 7
  28. 28. Natalie SissonFans for LifeThe minute you understand their challenge, and can write according to what they desire most, you will have fans for life and loyal customers who love whatever you produce! 8
  29. 29. Melissa Megginson Help them succeed If you can figure out where the disconnect is between your audience’s goals and how they’re getting there, you’ll find the sweet spot for course content creation. 9
  30. 30. Viveka Von Rosen Find out what they want My content manager had this genius idea. He suggested I ASK my tribe what they wanted. Turns out the overwhelming majority did NOT want The Complete Guide to LinkedIn. They wanted to know how to find higher quality LinkedIn leads. Duh. 10
  31. 31. Rebekah Radice Be the Catalyst Focus all of your energy on being the CATALYST to their success. 11
  32. 32. Valerie Khoo Digestible Learning Make sure you structure the course so that you are creating digestible learning modules where people not only feel that have fully understood what you’ve explained, but have the confidence to take action on what they have learnt. 12
  33. 33. My participants love the daily videos I give them throughout my Money Cleanse course. It helped them feel supported and got to better understand who I was, what I stood for, and how I could help them as a living example of what I preach. 13 Caroline Makepeace Put a lot of YOU into the Course
  34. 34. Kylie Patchett Your aim with your course is to help a client transform or move through something they either cannot, or will not, transform themselves. Help them transform 14
  35. 35. Phil Mershon Use their language Through surveys and Google search results, find the exact words your customers and target audience uses to describe the pain point you plan to solve. 15
  36. 36. Start a Group Create a private FB group so you can interact with your customers and answer questions and continue to give value and build trust after they have purchased the course. 16 Sue B Zimmerman
  37. 37. Leave Your Ego To create course content your audience falls in love with you must spend time with them, get to know their wants, needs, and challenges, then design toward that reality.Leave your ego at the door and be open to what your audience truly needs to be successful. 17 at the door Dave Charest
  38. 38. Greg Smith Gamify your Content Break up your course into short digestible lessons with quizzes for better engagement and to ensure your students have understood your content. 18
  39. 39. 19 Kim Garst Listen One of the best ways to identify problems is to LISTEN. When you hear the same problem repeated over and over, you have "the problem". When you have the solution to someone’s problem, they will buy. In fact, they will thank you for reading their mind!
  40. 40. That's 19! But let's stretch this...
  41. 41. Then you'll know the secrets that these guys do.
  42. 42. So, go...make your fans fall in love with your content.
  43. 43. PRODUCED BY Design - Donna Moritz Images by & CLICK to Read More & Grab the CHEATSHEET
  44. 44. THE EXPERTS Michael Stelzner - Sue B Zimmerman - Natalie Sisson - Antrese Wood - Andrea Vahl - Ian Cleary - Melissa Megginson - Viveka Von Rosen - Amy Porterfield - Kimberley Murphy - Rebekah Radice - Valerie Khoo - Caroline Makepeace - Kylie Patchett - Phil Mershon - Melonie Dodaro - Kim Garst - Dave Charest - Greg Smith - Listen to them!
  45. 45. NEXT UP: