LinkedIn's Desktop Redesign Explained... Visually

www.LinkedIn-Makeover.com
© 2016 Vision Board Media, LLC. All Rights Reserved.
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LinkedIn Desktop Redesign
Explained…Visually
LinkedIn-Makeover.com
By Donna Serdula

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Hi! My name is Donna Serdula and my team and I write
LinkedIn profiles for professionals from all over the world.
When LinkedIn’s redesign began rolling out, I heard nothing
but negative comments. I was scared and worried but we all
know… people hate change.
Microsoft spent $26.2 BILLION to acquire LinkedIn and
neither LinkedIn nor Microsoft intend to kill this amazing
professional network.
So I took it upon myself to dive in and figure out this new
interface. Consider this presentation the side by side visual
comparison to introduce you to the new LinkedIn Desktop
Experience that you need.
You are going to find that this new design is simpler to use.
You may even find that you like it… a lot!
LinkedIn Profile Writing
LinkedIn-Makeover.com

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-
HOME PAGE
MENU
NEWSFEED
POSTING
MY NETWORK
PEOPLE YOU MAY KNOW
INTERESTS & MORE
NOTIFICATIONS
MESSAGING
PROFILE & SETTINGS
SEARCH
ARTICLE STATS
TABLE OF CONTENTS

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-
OLD DESIGN NEW DESIGN
HOME PAGE

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HOME PAGE

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OLD DESIGN
NEW DESIGN
MENU

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OLD DESIGN
NEW DESIGN
MENU

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NEWSFEED

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NEWSFEED
No longer can toggle the
newsfeed to Recent
Updates in the new
design.

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POSTING

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POSTING You can now EDIT posts!

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NEWSFEED SHARE

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NEWSFEED SHARE

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NEWSFEED SHARE
Cannot share to groups

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MY NETWORK
-
.com

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MY NETWORK
-
.com

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FIND ALUMNI

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FIND ALUMNI
The Find Alumni page is no
longer part of the main
LinkedIn navigation bar but
you can still access the page
by using this link:
linkedin.com/alumni

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PEOPLE YOU MAY KNOW

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PEOPLE YOU MAY KNOW
Now provides how you may
know a person

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PEOPLE YOU MAY KNOW
Clicking Connect sends an
immediate invitation without
the opportunity to customize
a message.

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INTERESTS & MORE

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INTERESTS & MORE
The “More”
Menu is also
called Work,
Apps, & other
names

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OLD DESIGN
NEW DESIGN
NOTIFICATIONS

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OLD DESIGN
NEW DESIGN
NOTIFICATIONS
Notifications are on
their own page and much
easier to scroll through.

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NOTIFICATIONS
Notifications now
contain birthdays,
anniversaries, and news
mentions & RARELY alert
you of new articles your
first degree connections
published.

27OLD DESIGN
NEW DESIGN
MESSAGING

28OLD DESIGN
NEW DESIGN
MESSAGING
No more animated gifs

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MOBILE MESSAGING
Long pressing
messages in
LinkedIn’s
mobile app
allows you to
ARCHIVE. Not
available on
Desktop.

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OLD DESIGN
NEW DESIGN
PROFILE & SETTINGS

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OLD DESIGN
NEW DESIGN
PROFILE & SETTINGS

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OLD DESIGN
NEW DESIGN
PROFILE & SETTINGS
The Profile and Settings
are consolidated under a
single menu

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FIRST DEGREE PROFILE

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Cannot see
NEW
connections.
Cannot search
1st degree
connections

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SECOND DEGREE PROFILE

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Cannot search
shared
connections

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THIRD DEGREE PROFILE

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THIRD DEGREE PROFILE
Cannot see who
connects you to
to 3rd degree

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YOUR PROFILE

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YOUR PROFILE
Background image dimension
now 1536 x 738
-
.com

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YOUR PROFILE
The number of profile views and a link back to
profile stats is FRONT AND CENTER… this
shows LinkedIn still places immense value on
your profile and the importance of people
viewing it! Is YOUR profile optimized?

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MORE INFO
Edit Profile View
Edit Profile View
Viewing Profile
Viewing Profile

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MORE INFO
Edit Profile View
Edit Profile View
Viewing Profile
Viewing Profile

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MORE INFO
You can now EASILY request a
recommendation

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CONTACT INFO & CONNECTIONS

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OLD DESIGN SALES NAVIGATOR
RELATIONSHIP TAB

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OLD DESIGN SALES NAVIGATOR
RELATIONSHIP TAB
Ability to add tags and notes is
available in Sales Navigator
and Recruiter Lite premium
products

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HIGHLIGHTS

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HIGHLIGHTS
Highlights is a wonderful NEW
section that summarizes all the
items you have in common with
the person whose profile you
are viewing

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POSTS & ACTIVITY

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POSTS & ACTIVITY
LinkedIn now displays your
ACTIVITY as well as your blog
posts

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SUMMARY

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SUMMARY
The Summary, by default, is
collapsed. Only the first 220
characters display.
Make sure those 220
characters are eye-catching!

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SUMMARY
Although now collapsed by
default, LinkedIn is now
suggesting summary content
proving that they still value
this section.

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MULTIMEDIA

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PROFILE SIDEBAR

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PROFILE SIDEBAR

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PROFILE SIDEBAR
Sidebar modules:
“Courses related to” and
“People Similar to”
are missing

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EXPERIENCES

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EXPERIENCE EDIT

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EXPERIENCE EDIT
LinkedIn now alerts you
if or when your edit is
shared with your
network
No longer can change
Company’s Display
Name

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EDUCATION

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EDUCATION
Recommendations
aren’t displaying
attached to their
education or experience

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VOLUNTEER

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VOLUNTEER
Opportunities you are
looking for, Causes you
care about and
Organization you
support are missing

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SKILLS

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SKILLS
First 3 Skills are the ones
that display… make sure
they are the skills you want
to spotlight!

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SKILLS
Rather than show everyone
who has endorsed you,
LinkedIn now displays
people the viewer of your
profile knows; thus
providing more credibility to
the endorsements.

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SKILLS
The new design no longer links to Skills pages.
To get to the skills pages, you must click this link:
http://www.linkedin.com/directory/topics-a/

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RECOMMENDATIONS

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RECOMMENDATIONS
Recommendations are not
attached to their experience
and are not showing in any
particular or chosen order.

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ADDT’L SECTIONS

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ADDT’L SECTIONS
Additional Sections are now grouped
together under the term
Accomplishments.
They display in a collapsed state, cannot
be reordered, and are not assigned to
specific experiences. This section is
located at the bottom of the profile.

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FOLLOWING

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FOLLOWING
In order to see a person's Groups or
Influencers & Companies & Schools they
are following, you must click on See More

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MISSING ITEMS
ADDT’L INFO
PROFILE
STRENGTH
MESSAGE FOR

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COMPANY PAGES

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COMPANY PAGES The Hero image has
been replaced with a
1536 x 768px
background graphic.

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SHOWCASE PAGES

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SHOWCASE PAGES
The Showcase page
banner image has been
replaced with a
1536 x 768px
background graphic.

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SEARCH

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SEARCH

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ADVANCED SEARCH

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ADVANCED SEARCH
To get to Advanced Search,
click the Magnifying Glass
icon or just perform a search,
the search results contain
search filters

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ADVANCED SEARCH
• No obvious link to Advanced Search
• No Saved Search Option
• Can’t Search by Zip Code
• Can’t Filter by Group

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ADVANCED COMPANY SEARCH

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ADVANCED COMPANY SEARCH
Search filters are NOT
available for Company Page
searches

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SALES NAVIGATOR
SEARCH OPTIONS
Sales Navigator allows you to
save searches, search by
Zip/Postal Codes, and filter by
Groups

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INTRODUCTIONS

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INTRODUCTIONS
The official “Ask for an Introduction”
link is gone.
To ask for an introduction within the
new interface, visit the person’s profile
you want an introduction to and choose
Share Profile. At the messaging screen,
type the name of the person who can
make the introduction and create a
message.

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INVITE TO CONNECT

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INVITE TO CONNECT
You are no longer prompted to reveal
HOW you know a person when
connecting.
Now, LinkedIn prompts you to add a
personal note.
The biggest change? You can now
include your EMAIL & Website URL to
your personal note!

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PROFILE STATS

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PROFILE STATS

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MISSING ITEMS
ENHANCED REPORTS
& PROFILE RANKING

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ARTICLE STATS

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ARTICLE STATS

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ARTICLE STATS

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ARTICLE STATS
You can see the number of people who
liked, commented, and shared your article.
You can see the individuals who have liked
and commented BUT you cannot see who
has SHARED your article.

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MORE TO COME!
As I created this presentation,
I found that LinkedIn is
actively updating the new
interface. Features that are
missing may reappear soon.
I hope this presentation helped
increase your understanding of
the new interface!
For more LinkedIn resources,
please visit: LinkedIn-Makeover.com
If you are interested in getting
your profile optimized &
professionally written,
check us out!
We also provide LinkedIn
training, resume writing, ghost
blogging, corporate services &
MORE!

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donna@LinkedIn-Makeover.com 215-839-0008 www.LinkedIn-Makeover.com
Contact MeQuestions? Comments? Contact me!
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