1. Social Selling on LinkedIn
The Secrets to Sales Success

2. Donna Serdula
Author of LinkedIn Makeover:
Professional Secrets to a POWERFUL LinkedIn
Founder of Vision Board Media
& LinkedIn–Makeover.com

7. Connecting…

9. How Many 1st Degree Connections
Are In Your Network?
• Less than 100
• 100 – 200
• 200 – 500
• Over 500

10. LinkedIn Network

11. John
Mary
Joe
Audra
Hank
Your REAL Network

12. 1
2
3
3
3
3
3
3
3
2
3
3
3
3
3
3
3
2
3
3
3
3
3
3
3
3
3
3
3
3
3
3
2
12
3
3
3
3
3
3
3
2
3
3
3
3
3
3
3
Groups

13. A-B-C… Always Be Connecting!
Family
Friends
Alumni
Old Colleagues
Employers
LIONS
Recruiters
Past Customers
Prospects
Leads
Current Customers
Vendors
Strategic Partners
Group Members
People you meet along the
way…

14. Keep Your Friends Close
And Your Enemies Closer

15. Getting Found….
Keyword Density

16. People Search, then Plod thru Results

17. Recommendations

18. Research, Intelligence

20. Groups

21. POST
LISTEN
Interact

22. Drip Feed Marketing
What to Share
• Expert Advice
• Links to compelling articles
• Upcoming Events
• BusinessVentures
• Jobs
• Questions & Requests
What NOT to Share
• Pictures of kittens
• Vacation slides
• Kids playing soccer
• Mundane trivial items

24. Only 7.99
a month!

26. LinkedIn….
• Establishes Your Personal Brand
• Keeps You in Touch with Connections & Your
NETWORK
• Connects You to Experts, Ideas, Inspiration
• Allows You to Discover Opportunities
LinkedIn isn’t just a Social Network,
It’s a Sales & Business Tool

27. And here’s the
real secret to LinkedIn…

29. Connect with me!
LinkedIn: LinkedIn.com/in/toDonna
Twitter: @DonnaSerdula
Contact me:
Donna@LinkedIn-Makeover.com
215-839-0008
Slides & Additional Resources:
LinkedIn-Makeover.com/Marlin