Curation is a popular topic for digital marketers. What does it mean to marketers? Why does it matter? Is it new? How should marketers think about curation?
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9. On the web, curation
means pulling together
content from disparate
sources with one unifying
theme.
10. It could be something you or
your business cares about, or
it could just be a topic, idea or
thing that you personally care
about.
The idea is that the found
objects all add up to one
coherent whole for the visitor
or viewer.
13. You can curate things on your
own website (sharing quotes,
pictures, videos, etc.).
You can also curate content to
share with the world via your
social platforms like Twitter,
Facebook, Tumblr, Instagram,
Vine and LinkedIn.
15. While people and businesses
are doing a lot of their own
curation, there’s also tons of
automated curation
happening all the time.
16. Whether it’s Facebook’s
EdgeRank shuffling your
Newsfeed, YouTube suggesting
videos you might like, or
Pandora choosing your next
song, technology is organizing
information for us (in very
personal ways) all day, every
day.
18. Because whether it’s for a
major corporation or for your
new garage-rock band,
curation fills out the surface
area of your brand and builds
a bigger portrait of who you
are and what you care about.
19. Of course, we never said
that doing curation well was
easy.