WHOOPS! You {almost} forgot about Mobile Search....
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Mobile Search is a huge opportunity. There's $10bn m-commerce industry to be exploited. Mobile Search, including PPC - is the way to get involved. This is a sample presentation and the full version presentation was shown at Marketing Week Live! Online Marketing Show 29th June 2011 in the Search, Affiliate and Display Theatre. Related to dotSearch, dotSEO, dotDigital, dotMailer, Marketing, Internet Marketing, Google, Bing, Rankings, SEM, SEO, Search Engine Optimization, Search Marketing, Digital Marketing, Search Engine Marketing, Golden Rules, think mobile, SEO agency London. Attend a FREE mobile workshop to hear the full presentation: www.dotsearch.co.uk/events
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WHOOPS! You {almost} forgot about Mobile Search....
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Editor's Notes
- Remember Alta Vista, Excite, Lycos and Ask Jeeves? Our boss, Mark Furber realised back then that you could manipulate the results they showed and that would benefit businesses. He started doing SEO before it had a name! You’ll be pleased to hear we don’t use the same techniques any more!
- Mobile phonesTabletsMobile gaming devices
- Anyone remember tamagothchis? You had to feed them for hours, train them, put them to bed. And then the one time you leave it at home. It takes a dump and dies! Smartphones and other mobile devices remind me of Tamagotchis. Constantly with you. Constantly being checked. Constantly able to interact with you in a oddly tangible way. We have tamagotchi syndrome…
- We are now no longer limited by our location when it comes to interacting with your brand online.
- People search for deals and specials on many things, especially “locally”. Facebook, voucher cloud, google and more. Make sure that if someone is looking for something you offer or has a chance to praise you, orsearches for an answer that you are best placed to respond to. At that point you present yourself in all your glory.
- takes advantage of features made available and users on Mobile attention spans are much lower than on PCs. Whether its typing anything longer than 3 words, and often there is more urgency EG - Where are you!!? ??
- Google places spring to mind. Facebook places. 4sqr. Bing? Even twitter. Make it easy for me to interact with you and your brand from the device that I am most likely to use. Use the ENHANCEMENTS MADE AVAILABLE MY SEARCH ENGINES AND THE LIKE and a basic starting point. .
- You’re not thinking about Mobile search in the right way!
- You want to see examples don’t you?
- Seize the opportunity now. Set yourself up to be ahead of your competitors. There’s a massive opportunity – it’s your time to shine. Questions?