1.
How often do you ask ‘Why?’

2.
Dedicated to FunkyProfessor

3.
How often do you ask ‘Why?’

4.
Now, back on track!

5.
Not within yourself…
http://www.flickr.com/photos/fresh_photo

6.
but looking for an answer.
http://www.flickr.com/photos/soldiersmediacenter

7.
Let’s do some user research…

8.
Do you work in $big_company?

9.
When did you ask ‘Why?’ last time?
http://www.flickr.com/photos/djking

10.
There was a time when…

11.
You asked ‘Why?’ every time!

12.
When you were a child.

13.
Now, I have a question for you

14.
Why you did you stop asking ‘Why?’

15.
I will give you a simplistic answer

16.
Because a company is regulated by…

17.
The 3 principles

18.
Blackmail
Threat
Corruption

19.
They talk to your ‘crocodile brain’
http://www.flickr.com/photos/freetaalen

20.
What the hell is a ‘crocodile brain’?

21.
Paul D. MacLean

22.
Fight or flight?
http://www.flickr.com/photos/murasaki725

23.
and there’s one more thing…

24.
We want to stay comfy!
http://www.flickr.com/photos/consumerfriendly

25.
But… headed in opposite directions
http://www.flickr.com/photos/94331264@N00

26.
I’ll give you three (basic) examples

27.
The reception desk
http://www.flickr.com/photos/nihclinicalcntr

28.
The visitor badge
http://www.flickr.com/photos/rebeccajane

29.
Waiting…
http://www.flickr.com/photos/9619972@N08

30.
These all speak to your croc brain!

31.
They want you to feel uncomfortable
http://www.flickr.com/photos/an_untrained_eye

32.
Both employees and guests.

33.
Someone said…

34.
A company is a place where adults
suffer from childhood traumas.
Walter Fontana

35.
But, again, why?

36.
We need to enter a time machine
http://www.flickr.com/photos/popculturegeek

37.
Sometime around 1700
http://www.flickr.com/photos/mnassal

38.
There was a huge shift

39.
From houses
http://www.flickr.com/photos/enricoq

40.
… to the factories
http://www.flickr.com/photos/mnassal

41.
…and the first theories about
company organisation were born

42.
Denis Diderot, France, 1713-1784

43.
Dyeing factory, 1751.
Encyclopédie, 1751

44.
Adam Smith, Scotland, 1723-1790

45.
Henry Ford, U.S., 1863-1947

46.
and this was the model.
http://www.flickr.com/photos/west_point

47.
Peter Drucker, U.S., 1909-2005

48.
http://ccdl.libraries.claremont.edu/utils/getfile/collection/dac/id/3583/filename/4033.pdf

49.
This is where companies come from.

50.
…and this is why you have a career!

51.
Career… interesting etymology!

52.
ca·reer
noun
kə-ˈrir
a : speed in a course.
!
b : a field for or pursuit of consecutive progressive
achievement in public, professional, or business life.
!
c: a profession for which one trains and which is
undertaken as a permanent calling.

53.
Any clue?

54.
The Romans, a long time ago.
http://www.flickr.com/photos/xavitalleda

55.
Reality is…

56.
All of this is profoundly broken!
http://www.flickr.com/photos/dublingurrier

57.
We all became dummies
and copy cats
http://www.flickr.com/photos/foonk

58.
and if it’s broken, it’s broken.
Seth Godin

59.
This really starts very early…

60.
From preschool to 1st grade

61.
We need to stand up!

62.
New organisational models
are possibile.

63.
And the options are infinite!
http://www.flickr.com/photos/insecureproperties

64.
Here’s a few examples

65.
http://www.morningstarco.com

66.
Company Vision:
To create a company in which all team members will
be self-managing professionals, initiating
communications and the coordination of their
activities with fellow colleagues, customers,
suppliers, and fellow industry participants, absent
directives from others.
!
!

67.
Handbook for new employees
http://www.valvesoftware.com/jobs/index.html

68.
http://blog.crisp.se/2012/11/14/henrikkniberg/scaling-agile-at-spotify

69.
Is all of this new?

70.
NO!!!

71.
Lorenzo il Magnifico
Giorgio Vasari - Ritratto di Lorenzo il Magnifico - Circa 1534

72.
Villaggio Crespi, Crespi d’Adda

73.
Adriano Olivetti, Italy, 1901-1960

74.
So, which is a winning model?

75.
Startups, maybe?

76.
maybe…

77.
but just because they are
forced to change

78.
Why?

79.
Three main reasons

80.
They are short on money
http://www.flickr.com/photos/68751915@N05

81.
They are on to something new
http://www.flickr.com/photos/marlenek

82.
They are small
http://www.flickr.com/photos/50956221@N04

83.
Yes, but…

84.
They suffer from being stretched
http://www.flickr.com/photos/50956221@N04

85.
How should they cope with that?

86.
#include
<iostream>
!
class
Company
{
public:
CEO();
CFO();
CTO();
CMO();
private:
void
run_business();
//
As
per
our
model
:-­‐)
};
!
//
constructor
of
CEO
Company::CEO()
{
}
!
//
destructor
of
CEO
Company::~CEO()
{
delete[]
;
//Something
went
wrong
:-­‐)
}

87.
My (Personal) Recipe
http://www.flickr.com/photos/ntr23

88.
Openness
http://www.flickr.com/photos/loop_oh

89.
1
Atoms and Bits
http://peoplemov.in/

90.
2
Products
http://www.mpetroff.net/archives/2012/09/14/kindle-weather-display/

91.
2
Everywhere you look, there are devices for free
that have everything you need to make anything
do anything.
!
...the world is full of capacious, capable,
disposable junk and it cries out to be used again.
!
Cory Doctorow - Makers - 2009
Is this a moral imperative?

92.
3
Products
Nabaztag - Karotz

93.
Education
http://www.flickr.com/photos/chrismetcalf

94.
1
Coding and Making
http://www.codedojo.com

95.
2
Sharing and Mentoring
http://www.damentors.com

96.
3
Cross Pollination
http://www.flickr.com/photos/vcrown

97.
Organisational models
Modern Times - 1936

98.
1
No mahogany tables
http://www.flickr.com/photos/wingatestatearena

99.
“De qua!”
L’armata Brancaleone - Speech to the troups - 1966

100.
2
Stay away from the water cooler
http://www.flickr.com/photos/75950411@N02

101.
3
Forget all what you hear
through the grapevine.
http://www.flickr.com/photos/75950411@N02

102.
4
Stop with GROWTHISM!
http://www.flickr.com/photos/rhodes

103.
5
Don’t use the word innovation
http://www.flickr.com/photos/masondan

104.
A personal story.

105.
No BS, please.

106.
Ron Finley:Bring your shovel
http://www.ted.com/talks/ron_finley_a_guerilla_gardener_in_south_central_la.html

107.
and finally…

108.
ask ‘Why?’!!!

109.
Thanks!
http://about.me/alessandro.galetto