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Are you a ‘Creative’?
No, but seriously...
Are you a ‘Creative’?
Don’t be shy. Raise your hands, now!
What’s the meaning of ‘Creative’?
Let’s have a look at the reference
Oxford Dictionary  creative     adjective - /kri:’eɪtɪv/     relating to or involving the use of     imagination or origin...
Do you like it?
I don’t! It’s a categorization.
Sooo, who is a ‘Creative’?
An Industrial Design master?
A PhotoShop Jedi master?
An Illustrator ninja?
None of the above...
Here’s my definition
Someone who can use his brain
Someone who can find the balance
Someone who wants to have an impact
4            2                     3     1                           5Someone who can think there are no dots
Good news for you
Everybody IS a creative
Ok, cool. Wasn’t this Better Embedded?
Yeah, sure. But...
Don’t you think that being a creative  will make your work better?
A few (good) examples
1
Doug DietzPrincipal Designer for GE Healthcare
He designs devices like this
Do you notice anything wrong?
This is now an official GE product line  GE Adventure Series
Have a look: http://www.gehealthcare.com/promo/advseries/index.html
Multiple touchpoints!
2
Tony Fadell  Nest
Again, multiple touchpoints!
3
4
So, what’s the problem here?
None, in the industrialized world
But, what about this...
They don’t have the money to buy it
And the support to service it.
So, what do you do?
Which industry has the most advanced service parts logistic department?
Car makers!
So, what happened?
An incubator made with auto parts!
Have a look: http://www.helloweare.com/NeoNurture
A few (bad) examples
1
2
3
4
5
What do good examples have in common?
User Centered Design
Do everybody use User Centered Design?
Nope
One famous example
We know better what users need
That’s an extreme
So, why don’t company use UCD?
Lot of reasons...
It’s expensive
The flinch
The ivory table syndrome
The mahogany table syndrome
What can you do?
Sell “tomorrow”, not “today”.
mostly to yourself.
and the most powerful tool...
just ask   WHY?
Everything is possible in User Experience
What if your 4 years old asked you to sendhis preferred toy in space?
And yes... I am done!But, remember...
Thanks!
Photo CreditsSlide 04 - Raise your hands - http://www.flickr.com/photos/zsoltvajdaSlide 10 - Categorization - http://www.fli...
The mahogany table syndrome
The mahogany table syndrome
The mahogany table syndrome
The mahogany table syndrome
The mahogany table syndrome
The mahogany table syndrome
The mahogany table syndrome
The mahogany table syndrome
The mahogany table syndrome
The mahogany table syndrome
The mahogany table syndrome
The mahogany table syndrome
The mahogany table syndrome
The mahogany table syndrome
The mahogany table syndrome
The mahogany table syndrome
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The mahogany table syndrome My name is Experience, User Experience

The mahogany table syndrome

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