1.
User Experience and Social Networks
Mobilize Innovation
Alessandro Galetto UXconference 2009
Head of Product Development Innovating Experience
3

2.
This document represents personal
opinions on the subject, and it is not
recommended or endorsed by the
Company I work for.
This is not a representation of past, present,
or future strategy of my Company.
All the information and data in this
document are in the public domain.

3.
1 Origins

4.
3 Aprile 1973
Martin Cooper
Motorola

5.
30 years later...

6.
2 The original sin

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3 The transition

8.
SMS

9.
S M
S

10.
S SM

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4 Content

12.
Text

13.
Images

14.
Video

15.
Links

16.
Position

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5 Rethink the UX

18.
E2E

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6 How?

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6.1 Phonebook

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6.2 Conversations

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6.3 Less work

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6.4 Forget the rocker

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6.5 Automatic connections

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6.6 Inline content

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6.7 Physical interactions

27.
Thanks

28.
Let’s go social!
http://facebook.com/alessandro.galetto
http://twitter.com/baloss
http://www.linkedin.com/in/alessandrogaletto
http://www.dotdust.com
a.galetto@gmail.com
http://friendfeed.com/dotdust

29.
Photo Credits
• Slide 7 - http://www.flickr.com/photos/herzogbr
• Slide 8 - http://www.flickr.com/photos/luckygirllefty
• Slide 9 - http://www.flickr.com/photos/oberazzi
• Slide 22 - http://www.flickr.com/photos/paullikespics
• Slide 22 - http://www.flickr.com/photos/10271567@N05
• Slide 23 - http://www.flickr.com/photos/daemonized
• Slide 25 - http://www.flickr.com/photos/mbsurf
• Slide 26 - http://www.flickr.com/photos/chrisk4u
• Slide 27 - http://www.flickr.com/photos/clintjcl
• Slide 28 - http://www.flickr.com/photos/drewmyers