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User Experience and Social Networks
                              Mobilize Innovation




Alessandro Galetto                                    UXconference 2009
Head of Product Development                         Innovating Experience
3
This document represents personal
    opinions on the subject, and it is not
    recommended or endorsed by the
            Company I work for.
This is not a representation of past, present,
     or future strategy of my Company.
     All the information and data in this
    document are in the public domain.
1   Origins
3 Aprile 1973

Martin Cooper
  Motorola
30 years later...
User Experience and Social Networks
User Experience and Social Networks
2   The original sin
User Experience and Social Networks
3   The transition
SMS
S M
  S
S SM
4   Content
Text
Images
Video
Links
Position
5   Rethink the UX
E2E
6   How?
6.1   Phonebook
6.2   Conversations
6.3   Less work
User Experience and Social Networks
6.4   Forget the rocker
6.5   Automatic connections
6.6   Inline content
6.7   Physical interactions
Thanks
Let’s go social!
http://facebook.com/alessandro.galetto

http://twitter.com/baloss

http://www.linkedin.com/in/alessandrogaletto

http://www.dotdust.com

a.galetto@gmail.com

http://friendfeed.com/dotdust
Photo Credits

•   Slide 7 - http://www.flickr.com/photos/herzogbr
•   Slide 8 - http://www.flickr.com/photos/luckygirllefty
•   Slide 9 - http://www.flickr.com/photos/oberazzi
•   Slide 22 - http://www.flickr.com/photos/paullikespics
•   Slide 22 - http://www.flickr.com/photos/10271567@N05
•   Slide 23 - http://www.flickr.com/photos/daemonized
•   Slide 25 - http://www.flickr.com/photos/mbsurf
•   Slide 26 - http://www.flickr.com/photos/chrisk4u
•   Slide 27 - http://www.flickr.com/photos/clintjcl
•   Slide 28 - http://www.flickr.com/photos/drewmyers

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User Experience and Social Networks