This is our entry for the CMI Orange Awards 2012. We hope we win it because we'd be passionate ambassadors for the content marketing discipline (and we look fab in a tiara).

1. WHY YOU’D BE
ABSOLUTELY CRAZY

2. TO PICK ANY
AGENCY OTHER THAN

4. FOR THE

5. Okay,
Let’s do this thing.

6. Velocity is a
B2B content
marketing agency.
It’s what we do.
It’s who we are.

7. We’ve been
evangelising
content marketing
for years.
And, until recently,
it was a bloody lonely
thing to do.

8. We’ve always
practiced what
we preach.
With our own content
marketing program that’s
helped us grow more than 50%
a year for the last 3 years.
And next year is looking
pretty damn good, too.

9. Back in 2008,
we published…

10. A primer for B2B marketers
(and a bunch of spin-offs from it).

11. And it worked.
• Put us on the map
• 4,000 plus downloads
• Major Google juice
• Andlots of new business

12. In 2010, we came out
with a raving, frothing
diatribe against the
reactionary forces of
‘old-school’ B2B
marketing, called…

13. It was our first experiment with psychographic targeting.

14. We marketed the
Manifesto through
social
media, email, our
blog, webinars and
online PR.

15. And we reported on the entire
campaign, warts and all, in a
series of 14 blog posts called
Project Open Kimono.

16. Hey, this content marketing
stuff really works!
The Manifesto and all it’s spin-offs
changed our world.

17. In about 2 months,
we’d killed most of our 12-month goals…

18. This year, as
content marketing
goes
mainstream, we’re
targeting a bit
further down the
funnel, with…

20. But enough about us.
We also managed to
squeeze in some
seriously effective
content marketing for
clients along the way.

21. In the past 12 months
we’ve done work we’re really
proud of for clients such as
Salesforce.com
Expedia Affiliate Network
Marketo
Econsultancy
Reevoo
ValueClick…

22. For Salesforce.com over here in Europe,
we did the content strategy for a new
content-packed microsite called
Social Success…

23. Then filled the site with really good content
Producing 36 pieces in just 8 weeks.

24. Rich, varied, targeted content

25. Including…
Original Curated Collaborative Legacy

26. Just a few weeks ago, we produced this Prezi…
A
zooming, swooping,
interactive story…

27. The Social Success site brought
together the Big 3 of B2B…
Search Social
Outbound

28. With content at the very heart.
Search Social
Content
Outbound

29. In the first 3 months,
the results were massive
• Traffic for January up 80% vs year ago
• Traffic from social sites +2500%
• First year targets achieved in <3 months
• 6,500 newsletter sign-ups
• 10,000 eBook downloads (with data capture)
Source: the client’s blog post on SEOmoz

30. In short,
we love content
and what it can
do for our clients.

31. We love
eBooks

32. And we’re
really, really big
on video.
A Pythonesque piece for a fund manager
A stop-motion film for an eMarketplace
A ‘kinetic type’ video

33. Here’s one we did
for Marketo…

34. So where are
we going with
all of this?

35. We’re becoming an
entirely new kind of
content marketing
agency.

36. One that combines:
Strategy
Search
Analytics
Content Social
Sales
Alignment
Outbound
Marketing
Automation

37. Into complete, ongoing
content marketing
programs that drive
revenue and can prove it.

38. Producers
Writers Planners Account
People
It’s a hugely exciting ride
and we’re building an
amazing team to enjoy it
with.
Analysts Marketing
Automation Pros
Designers
Editors
Consultants Coders Program
Managers

39. We’re big believers in
The Virtuous Circle.
That says great work
attracts great people
who do great work
that attracts great clients
who want great work
which attracts great people
who…
(you get the idea)

40. So…
Mark, Todd, Jonath
an, Shaku, Michael,
Rick, Darryl and
Pam…

41. THAT IS
WHY YOU’D BE
ABSOLUTELY CRAZY

42. TO PICK ANY
AGENCY OTHER THAN

44. FOR THE

45. Thanks.
velocitypartners.co.uk