This presentation got an overwhelming response from marketing professionals. The basis of the presentation is providing an overview of tools available to measure off-site activity for your brand, company, or service. Too many folks rely simply on analytics - ignoring the search, social, targeting, optimization and behavioral tools that can really help you take your online marketing to the next level. Updated with over 50 Tools!
Handwritten Text Recognition for manuscripts and early printed texts
50 Tools 50 Slides 50 Minutes!
1. 50 Tools!50 Slides!50 Minutes? 50 Tools!50 Slides!50 Minutes? @douglaskarr @dknewmedia @mktgtechblog @corpblogging Text MKTG to 71813 to Subscribe to our Newsletter
2. Web Analytics } } Your Site Many people focus all of their attention on their analytics applications to monitor the performance of their online marketing. The problem is that website analytics only provides a view into a tiny sliver of your visitors’ activities.
6. SERPWebsite analytics miss search engine result page (SERP) activity, they miss the conversation that led visitors from social sites, and worst... they miss the actual identity of the people visiting your site. They miss....
17. Visitor Intent Not everyone visits your site to make a purchase, so there needs to be multiple strategies deployed that are developed based on the intent of the visitor.
21. Funnels Ad Call-to-Action Landing Page Confirmation Page http://www.google.com/analytics http://www.clicktale.com/ And Funnels within Analytics to visually display the path’s performance.
23. SERP CTR http://www.google.com/webmasters We can monitor the click-through rate of our entries on a SERP using Google Webmasters... and adjust meta descriptions to improve CTRs.
24. Monitoring Rank http://www.authoritylabs.com We can use tools like Authority Labs to monitor our rank over time to see how site and content changes are impacting our search rankings.
27. Improving Rank http://www.seomoz.org http://www.gshiftlabs.com http://www.brightedge.com We can use SEO monitoring like SEOmoz, gShiftLabs and BrightEdge to help us improve our site’s optimization.
28. Keywords http://www.semrush.com Do you already rank on Keywords? Analytics only tells you the keywords that drew traffic, what about the others? SEMRush
29. Places http://www.google.com/places If we’re location-based, we can add our business(es) to Google Places and utilize their Analytics to monitor CTRs from geosearches.
30. Copy http://www.tynt.com We utilize Tynt to see how many times people copied content from our site and how it impacted visits and search. Tynt.
31. Social Monitoring Other tools provide analytics, natural language processing and tools to monitor how your brand is talked about offsite as well as alerts to notify you of mentions.
32. Social Sharing And offsite sharing is HUGE when it comes to driving traffic... second only to search (while impacting search).
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34. Facebook Pages Facebook insights has released a new version, supplying more information on reach, audience and content.
35. Social Tracking Most social traffic, because of URL shorteners and redirects, shows up as Direct Traffic in your Analytics! Use URL Shorteners that provide Analytics Use Campaign Codes http://bit.ly http://www.hootsuite.com Combined with Analytics campaign codes, we can use Bit.ly or Hootsuiteto track how social is impacting our site’s traffic.
37. Social Influence http://www.klout.com http://www.appinions.com http://www.followerwonk.com And now tools are evolving to measure people’s influence and authority in the social space. Klout, Appinions, FollowerWonk
38. Social Analytics http://www.pagelever.com http://social.webtrends.com Just as you measure on-site performance with analytics, now you can measure off-site analytics.
46. Email Campaign Content List http://www.delivra.com Email and RSS Feeds also provide traffic that is often measured as ‘direct’. Using Analtytics for Email and Feeds is key.
48. Internal Search Google Site Search Turning on internal search and understanding what people are searching for within your site will help you improve your site.
50. Businesses NameTag Hubspot Businesses can reveal themselves by identifying the IP address where the page was requested from!
51. Mobile iPhoney – A mobile emulator http://www.gomez.com/cross-device-website-compatibility-test/ Consumers are using the web on mobile devices more and more. Are you changing the user experience based on their device?
52. Tablet iPad Peek – http://www.ipadpeek.com Consumers are using the web on tablet devices more and more. Are you changing the user experience based on their device?
53. Segmentation Google Analytics offers basic segmentation for your reporting. Are you segmenting based on prospects, customers, or your own staff’s interactions with your site?
61. Feed the Senses Text Audio Video Kinesthetic Many people don’t read. Is your messaging paralleled in audio? Video? Are you providing some interactive tools?
62. Podcasts You can monitor audio consumption with Analytics on Podcasts (Blog Talk Radio).
63. Videos You can monitor video consumption. Vimeo and YouTube all offer video analytics with their packages.
64. Events <a href="#" onClick="_gaq.push(['_trackEvent', 'Videos', 'Play', 'Babyapos;s First Birthday']);">Play</a> Or you can program your own events in Analytics tools like Google.
65. What do I measure first? What is a conversion?
66. Where do I measure? Where do those visitors come from?
67. How do I measure? How do I measure and monitor THEM?
69. Thanks to Kevin Mullett for some tips!We help companies reach their marketing potential.Text MKTG to 71813 to Subscribe to our Newsletter @douglaskarr http://www.dknewmedia.com http://www.marketingtechblog.com http://www.corporatebloggingtips.com doug@douglaskarr.com http://trunk.ly/douglaskarr You can find us on Facebook, too!