Content is King, but without syndication and promotion, your podcast will have no kingdom. In this workshop I developed for the Flyover Podcast Festival, I walk through all of the current and next generation methods for syndicating and promoting your podcast.

1. ContentisKing…But
WithoutPodcast
Promotion&
Syndication
YouHaveNo
Kingdom
by Douglas Karr, DK New Media
©2019 DK NEW MEDIA, LLC. Developed by Douglas Karr. All Rights Reserved

2. Podcast Promotion &
Syndication
Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone
PODCASTING Is Here
Consumers and businesses are devouring podcasts
63%
With auto and mobile
integration, podcasting is
skyrocketing and a perfect
medium for engagement.
OF LISTENERS
HAVE PURCHASED
0 5 10 15 20 25 30
2014
2015
2016
2017
2018
02
Percent of Americans who listen to at least one podcast per month.

3. Podcast Promotion &
Syndication
Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone
It’s not true. Humans are impatient and have been
CHOICE via the Internet where they can easily click
and click and click until they find the information they
need. Then they devour it (e.g. Netflix)
Humans now have less of an
attention span than goldfish?
Longer reports (10 min) attract 21%
Longer videos (20-30 min) attract 8%
Online Courses attract 15%
03ATTENTION Spans
Haven’t changed, choices have
second

4. Podcast Promotion & Syndication
Podcast Promotion &
Syndication
https://dknewmedia.com | https://martech.zone
WHERE People Listen
Where can you get listens?
APPS
SIGNATURE
YOUTUBE
EMAIL
WEBSITES
SOCIAL MEDIA
Everyone has their own preference for listening… it’s
essential that you meet your audience where they
want you to be.
Your Audience Is
EVERYWHERE
04
RSS

5. Podcast Promotion &
Syndication
Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone
Why a Custom Feed is a Best Practice
RSS SYNDICATION 05
• I can change hosts and retain stats
• I can optimize my podcast feed
• I can automatically publish to my social media
channels
• I can measure every medium and channel in one
spot
• I can publish to a newsletter
Podcast Feed with
FEED.PRESS

6. Podcast Promotion &
Syndication
Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone
WordPress Plugin
Website SYNDICATION 06

7. Podcast Promotion &
Syndication
Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone
Microsite or Pages
Website SHOW PAGES 07
• Set Expectations
• Present SCHEDULE
• Optimize for Target
Audience
• Integrate Subscription
• Integrate Social Shares

8. Podcast Promotion &
Syndication
Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone
Top Mobile App Registration
App SYNDICATION 08
https://martech.zone/where-to-promote-your-podcast/

9. Podcast Promotion &
Syndication
Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone
Social Media Listens
Social SYNDICATION 09
• Publish Podcasts on Feed Publish
• Repeat SCHEDULE Regularly
• Look for Trending Opportunities
• Customize Hashtags

10. Podcast Promotion &
Syndication
Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone
Email is AWESOME!
Newsletter SYNDICATION 10
• Subscription Links
• Descriptions
• Images

11. Podcast Promotion &
Syndication
Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone
“Alexa, Play Martech Zone Interviews”
Voice SYNDICATION 11
• SoundUp, Storyline, Effct
• Amazon Developer API
• Add to Flash Briefing: 10 min
• Or Full Podcast

12. Podcast Promotion &
Syndication
Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone
Get Employees to Share and Distribute!
Employee ADVOCACY 12
• Promote
• Measure
• Reward
• Mobile App

13. Podcast Promotion &
Syndication
Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone
Yes, YouTube Listens
YouTube LIVE + UPLOADED 13
• YouTube or YouTube Live
• 3 billion searches / month
• Transcribe
• Close Caption
• Publish Socially
• Embed in Sites

14. Podcast Promotion &
Syndication
Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone
Promote in Every Email, Every Business Card
Link trees and Signatures 14
• Build a mobile-optimized
link tree for your profile and
include show links
• Solutions like Sigstr can be
used to promote across the

15. Podcast Promotion &
Syndication
Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone
Optimizing for Search will Get Your Interviews Found
15Optimize for Guests
• Guest Names in Titles
• Guest Names in Tags
• Build a Guest Page
• Publish Socially and Tag
Them
• Provide Embed for Guest’s
Sites

16. Podcast Promotion &
Syndication
Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone
Reach new audiences
16GUEST Promotion
• Nag PR reps and guest to
promote the episode
• Tag them socially

17. Podcast Promotion &
Syndication
Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone
Edit, Optimize, Publish
17NEXT Generation Social Promotion
• Wavve
• Social Video Player
• Optimized for Medium

18. Podcast Promotion &
Syndication
Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone
Edit, Optimize, Publish
18NEXT Generation Hosting
• Fireside
• Podcast CMS
• Host, Guest
• Private Domain
• Sponsorship
• Players

19. Podcast Promotion &
Syndication
Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone
Edit, Optimize, Publish
19NEXT Generation Enterprise
• Omny Studio
• Podcast Hosting
• Editing
• Broadcast Capture
• Monetization
• Analytics

20. Podcast Promotion &
Syndication
Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone
Edit, Optimize, Publish
20NEXT Generation Editing
• Descript (Beta)
• Edit by Text
• Automated
Transcription
• Collaboration
• Dynamic Word Insertion
(AI)

21. Podcast Promotion &
Syndication
Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone
Transcribe, Edit, Promote
21NEXT Generation Promotion
• Casted
• Edit by Text
• Automated
Transcription
• Build and track snippets
for promotion

22. Podcast Promotion &
Syndication
Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone
STOP Production
Build a Content Library Strategically
Start
Thinking about your year of podcasts as a
library… which episodes will complete the
library? Can you schedule episodes
thematically? Eg. Tune in in January when we
focus on [topic]
22
Stop
Producing endless streams of unremarkable
content that is hurting, not helping your
marketing efforts.

23. Podcast Promotion &
Syndication
Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone
Develop a Content Strategy
Keep People LISTENING
Calendar
Last
Next
Subscribe
In Each
Episode
Promote
Your Series
In Each
Episode
Promote
Your Last
In Each
Episode
Promote
Your Next
In Each
Episode
Promote
Subscribing
In Each
Episode
Promote Your
Newsletter
Email
23

24. Podcast Promotion &
Syndication
Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone
COORDINATE Omni-Channel
Discover What Content Works and Use Podcasts to Promote It Further
Jan Feb March April May June July Aug Sept Oct Nov Dec Jan
Release Article Series
Release Infographic
Release Whitepaper
Release Podcast
Release Video
Promote with Ads
Promote Organically
Promote with PR
Optimize!
24

25. Podcast Promotion &
Syndication
Podcast Promotion & Syndication https://dknewmedia.com | https://martech.zone
Follow, Listen, Schedule
Podcast
https://interviews.martech.zone
25WHERE To Find Me
Publication
https://martech.zone
Follow
https://linktr.ee/douglaskarr