Our proposal for a centralized eRepository with mobile clients on Greek's strategic tourism marketing.

1. eDMO & Tourism Info DB
Yiannis Doxaras
Niobium Labs, @docaras
Panagiotis Papadopoulos
6pna.com, @panosjee

2. problem
short seasonal tourism
all inclusive and local communities
absence of strategic branding
lack of centralized marketing
travelers statistics
digital content in the form of deliverables without use

3. extrapolation
smartphone more than conventional phone >50% {admob nov 2009}
smartphone browsing 45% from broadband networks {admob nov
2009}
49% of travelers consult a destination management system
before they choose their vacation place {WTO study 2009}
social media and web 2.0 is the dominant trend in travel industry
(vertical sales!)
people would need location and context aware services as well
as advanced indoor positioning services.

4. extrapolation
Strategic planning for
summer of 2011 where
smartphone more than conventional phone >50% {admob nov 2009}
the majority of foreign
travelers will own a
smartphone browsing 45% from broadband networks {admob nov
smartphone
2009}
49% of travelers consult a destination management system
before they choose their vacation place {WTO study 2009}
social media and web 2.0 is the dominant trend in travel industry
(vertical sales!)
people would need location and context aware services as well
as advanced indoor positioning services.

5. idea

6. idea
centralized content management
and distribution system to multiple
consumers both mobile and web!

7. idea
multilingual, tempo-spatial data,
ontologies and social tagging
centralized content management
and distribution system to multiple
consumers both mobile and web!

8. idea
multilingual, tempo-spatial data,
ontologies and social tagging
centralized content management
and distribution system to multiple
consumers both mobile and web!
wikipedia like editing from local
and central authorities

9. architecture
GNTO Server
Mobile Server
reporting and
mapping server

10. architecture
GNTO Server
Mobile Server
XML
reporting and
mapping server

11. architecture
GNTO Server white labeled GNTO
Client
Reports
Mobile Server data/tiles
XML
reporting and
mapping server

12. architecture
GNTO Server white labeled GNTO
Client
Reports
Mobile Server data/tiles
XML adm add
inis
ven trate
reporting and ue
white labeled GNTO
mapping server Museum Client

13. architecture
3rd Party
GNTO Server white labeled GNTO
Development Client
Reports
Mobile Server data/tiles
XML adm add
inis
ven trate
reporting and ue
white labeled GNTO
mapping server Museum Client

14. architecture
3rd Party
GNTO Server white labeled GNTO
Development Client
Reports
Mobile Server data/tiles
XML adm add
inis
ven trate
reporting and ue
white labeled GNTO
mapping server Museum Client

15. architecture
3rd Party
GNTO Server white labeled GNTO
Development Client
Reports
Mobile Server data/tiles
XML adm add
inis
ven trate
reporting and ue
white labeled GNTO
mapping server Museum Client

16. architecture
3rd Party
GNTO Server white labeled GNTO
Development Client
Reports
Mobile Server data/tiles
XML adm add
inis
ven trate
reporting and ue
white labeled GNTO
mapping server Museum Client

17. architecture
3rd Party
GNTO Server white labeled GNTO
Development Client
Reports
Mobile Server data/tiles
XML adm add
inis
ven trate
reporting and ue
white labeled GNTO
mapping server Museum Client
XML/JSON
OPEN API

18. information distribution
GNTO Server
ARML
Layar &
Twitter API KMZ/ json/xml
Junaio &
GeoRSS KML services
Wikitude*
Augmented Google
Twitter Mashups
Reality Earth/Street
Mobile Web

19. example #1

20. example #1

21. example #1

22. example #1

23. example #2

24. example #2

25. example #2
signal strength mappings for indoor
positioning (museums,
archeological sites)

26. example #2
signal strength mappings for indoor
positioning (museums,
archeological sites)

27. example #3

28. example #3

29. example #3
thematic touring
trekking

30. example #3
thematic touring
trekking

31. example #3
thematic touring
trekking
thematic touring all Byzantine
Museums of Macedonia

32. feasibility
more than 20 rack mounted servers at GNTO and infosoc
datacenter
too much digitized material with poor online presence and
absence of taxonomies
open source software for content management and spatial
data handling
scalable ready platform, since content is delivered via API
numerous PhD’s and master thesis to be delivered on the
data of the central repository

33. benefits
engage all inclusive travelers to leave hotel premises and explore the mainland.
expanding the tourism period
perform centralized strategic marketing and branding
deliver high quality content with videos, images, articles, routes, festivals, events,
fairs
travel planning with personalized tour creation
strategic marketing with travel packages and daily programs targeted to each
traveler profile
offline view without roaming huge costs
experience sharing when user is mostly engaged - at the point- and facebook
twitter sharing

34. social sharing
3G/
GPRS/
WIFI
3G/
GPRS/
WIFI
xo
Infrastructure
3G/
GPRS/
WIFI
3G/
GPRS/
WIFI

35. social sharing
yelp
3G/
GPRS/
WIFI
3G/
GPRS/
WIFI
xo
Infrastructure
3G/
GPRS/
WIFI
3G/
GPRS/
WIFI

36. social sharing
yelp
3G/
GPRS/
WIFI
3G/
la
GPRS/
al
WIFI
xo
w
go
Infrastructure
3G/
GPRS/
WIFI
3G/
GPRS/
WIFI

37. social sharing
yelp
3G/
GPRS/
WIFI
3G/
la
GPRS/
al
WIFI
xo
w
go
Infrastructure
buzz 3G/
GPRS/
WIFI
3G/
GPRS/
WIFI

38. social sharing
yelp
3G/
GPRS/
WIFI
3G/
la
GPRS/
al
WIFI
xo
w
go
Infrastructure
buzz 3G/
GPRS/
WIFI
3G/
4SQ GPRS/
WIFI

39. geoanalytics 1D Data
• business
intelligence
algorithms
• buffered
networks for
spatial statistical
aggregation

40. geoanalytics 1D Data
network buffering
integration with
1. your charging API’s
2. with your ArcGIS Server
• business
intelligence
algorithms
• buffered
networks for
spatial statistical
aggregation

41. geoanalytics 1D Data
network buffering
integration with
1. your charging API’s
2. with your ArcGIS Server
• business
intelligence
algorithms
• buffered
networks for
geoanalytics spatial statistical
aggregation

42. mobile

43. demo

44. Thank You
Q&A